Tag Archives: pages
10 Surefire Ways to Improve your SEO Marketing
Here listed below are 10 surefire ways to improve your SEO marketing for your online business!
These techniques will help to optimize your SEO and help get the hits that you’re after.
Following these examples should help you be able to watch your rankings rise in the search engine rankings!
1) Only publish relevant content:
The quality of your content is the key to your search engine rank and there is no better method to increase your rankings. By tailoring the content to your target audience your site traffic will increase and this will help to improve your sites authority and relevance.
Find a keyword for each page by thinking about how a user of your website may search for the page (for example “How to drive a car in the UK”) and make sure that the keyword is repeated several times over in a page – in the opening and closing paragraphs and maybe several other times in the document.
Another way to help is to use bold, italics and any other emphasis to make your keywords standout.
2) Update your content often
In order to help keep your site on top of the game, regularly update the content and keep it looking fresh and it will assist you in showing to the world that your site is still relevant.
3) Metadata
When designing your pages make sure that you insert metadata in between your tags!
4) Make your website have relevant links
For example, instead of just having a button labeled “click here” attached to a URL, make it something like “Buy our products in store now”. link-worthy site.
5) Use alternative tags
Using alternative descriptions for your AV content will allow search engines to locate your page.
6) Make sure you deliver user satisfaction
Remember that the whole purpose is geared towards someone using your website, so make it user friendly and attractive to your audience.
7) Keep things original
Make sure that you’re not copying content that already exists by using Copyscape for example, as this will highlight if the same content exists on 2 URLs or if there is duplicated text shared between them.
8) Make your website’s loading speed its optimum!
If you have a laggy website that takes too long to access you’re going to drive away your prospective audience. This is something to bear in mind as even websites that take a second longer than they should to load will have an adverse effect. You can use tools such as Pingdom to get a breakdown of how long each of your elements on your pages takes to load.
One way to increase speed is to move away from a shared web host and use your own virtual private network or a dedicated server to deliver your pages faster.
9) Don’t buy links!
Google webmaster guidelines state that it is against their protocol to buy and sell links, so save your money and instead create your own quality content that will attract attention and end up being rewarded with inbound links on its own.
10) Keep it natural
There is little point in writing your page so that it is solely usable as a search engine tool. If it isn’t very readable for your audience then it isn’t going to fair very well overall. Keyword density used to be a major factor in the past, however it has very little user value. A website that is user friendly will pay dividends over one that has crammed in its keywords just to try to boost its rankings.
I hope that these 10 tips will help to improve your SEO marketing skills! At the end of the day the thing to ultimately bear in mind is keeping the user happy will also have a positive impact on your search engine hits!
The Google Index New Webmaster Tools Feature Reveals Which of Your Pages Are Indexed
A widely asked question from webmasters for several years has often revolved around the notorious Google index and their sites placing within it. Is my site included? Has it been removed? Has that new page been indexed yet? What about that other one?
Fortunately for everyone, last month Google announced its attempts to answer some of these questions by publishing a new feature to its webmaster tools.
Found under the Health section of your webmaster tools account, the new Index Status report is able to tell you exactly how many pages it has included in its index.
Initially youll be given a graph showing the total number of URLs from your site that has been added to Googles index during the last year. Most sites will see a steady increase in the number indexed over time.
Under the advanced tab you are given access to far more useful information. Not only are you given the total number of pages indexed but also the total pages crawled, the pages crawled but not indexed and the attempted page crawls which were blocked.
It is broken down as so:
Total Indexed the total number of URLs from the site added to the Google Index.
Ever Crawled the cumulative total number of URLs on your site which Google has ever accessed.
Not Selected URLs which Google have chosen not to include in their index. This is often due to the URLs redirecting to other pages or containing content which is significantly similar to other pages.
Blocked by Robots – URLs which Google have attempted to crawl but were denied access due to being blocked within the sites robots.txt file.
It is important that you note that the figures provided are all totals. In that the figure for that particularly day meant that at that point in time, those number of pages are indexed or have been crawled. The figure doesnt suggest that number of pages were indexed that day. This is important for older sites with a large number of pages. Those sites may experience significantly large differences between the number of pages crawled and the number of pages indexed.
But what if your graph doesnt look like those above. What if your graph is showing spikes and valleys? Whilst a spiking and dropping graph would be the first indicator of possible indexation problems, the important thing to do is assess how and when the graph spikes.
Any variations in the charts could well be easily explained based on changes you have made to your site.
Changing your URL structure, setting up a high number of redirects or canonical URLs could well see a rise in the “Not Selected” count as well as a spike and drop with your total indexed count. Adding lots of new content to your site which is getting initially indexed will also cause variation in the charts.
It is important to assess any variations and see if there are legitimate causes behind these changes. If you have no clear idea as to why these counts may change then that is a fairly clear indication that there are technical issues with your site which need addressed.
The most useful function of the new feature is to allow webmasters to identify trends and discover whether Google is indexing their content. If Google is shown to be having difficulty indexing the site correctly this can be the first indicator that the site is having technical issues with canonicalization, duplicate content or other elements of your sites structure.
Although only once Google reveals exactly which pages are indexed or not will this tool be able to fully solve any indexation problems.
10 Surefire Ways to Improve your SEO Marketing
Here listed below are 10 surefire ways to improve your SEO marketing for your online business!
These techniques will help to optimize your SEO and help get the hits that you’re after.
Following these examples should help you be able to watch your rankings rise in the search engine rankings!
1) Only publish relevant content:
The quality of your content is the key to your search engine rank and there is no better method to increase your rankings. By tailoring the content to your target audience your site traffic will increase and this will help to improve your sites authority and relevance.
Find a keyword for each page by thinking about how a user of your website may search for the page (for example “How to drive a car in the UK”) and make sure that the keyword is repeated several times over in a page – in the opening and closing paragraphs and maybe several other times in the document.
Another way to help is to use bold, italics and any other emphasis to make your keywords standout.
2) Update your content often
In order to help keep your site on top of the game, regularly update the content and keep it looking fresh and it will assist you in showing to the world that your site is still relevant.
3) Metadata
When designing your pages make sure that you insert metadata in between your tags!
4) Make your website have relevant links
For example, instead of just having a button labeled “click here” attached to a URL, make it something like “Buy our products in store now”. link-worthy site.
5) Use alternative tags
Using alternative descriptions for your AV content will allow search engines to locate your page.
6) Make sure you deliver user satisfaction
Remember that the whole purpose is geared towards someone using your website, so make it user friendly and attractive to your audience.
7) Keep things original
Make sure that you’re not copying content that already exists by using Copyscape for example, as this will highlight if the same content exists on 2 URLs or if there is duplicated text shared between them.
8) Make your website’s loading speed its optimum!
If you have a laggy website that takes too long to access you’re going to drive away your prospective audience. This is something to bear in mind as even websites that take a second longer than they should to load will have an adverse effect. You can use tools such as Pingdom to get a breakdown of how long each of your elements on your pages takes to load.
One way to increase speed is to move away from a shared web host and use your own virtual private network or a dedicated server to deliver your pages faster.
9) Don’t buy links!
Google webmaster guidelines state that it is against their protocol to buy and sell links, so save your money and instead create your own quality content that will attract attention and end up being rewarded with inbound links on its own.
10) Keep it natural
There is little point in writing your page so that it is solely usable as a search engine tool. If it isn’t very readable for your audience then it isn’t going to fair very well overall. Keyword density used to be a major factor in the past, however it has very little user value. A website that is user friendly will pay dividends over one that has crammed in its keywords just to try to boost its rankings.
I hope that these 10 tips will help to improve your SEO marketing skills! At the end of the day the thing to ultimately bear in mind is keeping the user happy will also have a positive impact on your search engine hits!