Tag Archives: pages

The Advantages of Local Search Marketing

The amount of attention you can get directly influences amount of income and Local search marketing is all about getting maximum exposure for your business in your area. Find out more about what’s involved and how it can help.

Local search marketing is about getting a business good exposure in local search results and local directories and there’s a lot to gain by being prominent in these. Most consumers like buying from businesses close to home : I’ve seen statistics that about 80% of customers live with 8km of the stores they go to. Search engines are now detecting searches that have a local intention and displaying the local results along with a map. This makes it far easier for consumers to find what they’re looking for and how to travel to the business as well. Local directories can also bring businesses good exposure.

You can create an account pretty easily with most online directories. In Australia the best known ones are True Local, Smart Local and Hotfrog. Google, Yahoo and Bing also allow you to claim a “Places” page where you can upload your business details, and these are used as the basis for ranking you in the local search results. You don’t need to have a website to be listed in any of these. The Places pages are free and an entry-level listing in the local directories is also free.

How are the Yellow pages going ?
Not too well from reports I see. The physical yellow pages have been pretty-much replaced by smart-phone and desktop searches. And Yellow pages listings don’t provide nearly as much info. Even online, directories like Hotfrog will tell you far more about the businesses you find.

Search engines have fast become the new Yellow pages, saving people a lot of time and energy looking for the location of businesses and the products and services they provide.

What should you do ?
We know that masses of consumers are searching online for solutions to their problems, so marketing online is a different technique to marketing offline. Rather than sending out a message indiscriminately using fliers, billboards or radio and TV commercials, the game has become getting found by people who are specifically searching for what you provide. So you need to make sure you can be found in the places they’re looking . . .

1) Local search engine results. you need to claim a places page with each search engine.
2) Local business directories
3) Review websites
4) Online Press release website
5) Online trade magazines that your type of customer may read

Social Media Management Companies on the Increase

Many business facebook pages are suffering from a complete lack of ‘likes’ and many business twitter account are looking a little poor due to a lack of followers?!

This businesses have tried sending out facebook page invites to friends and and businesses to gain likes but still only have a few dozen likes on the facebook page of a so called well established and thriving internet business and have literally run out of ideas, how do people get so may likes and followers!

businesses using twitter have also tried following masses and masses of people via their Twitter business account in an effort to get people to follow their account back and found out that the ratio of follow backs is so low they end up with one of those silly accounts following 1000’s of people but with of a few hundred or even less followers. now their account is locked and they cant follow anyone else until they get more followers to balance things out…

Well… businesses in this situation should not despair, there are now many online social media management companies now offering premium social media based services to the public and can literally add 1000’s or tens of 1000’s of real facebook ‘likes’ and 1000’s or tens of 1000’s of real twitter followers to your business facebook and business twitter accounts for low one off fees, most of these companies don’t even require your facebook or twitter passwords they just need the facebook page name or your twitter id, plus the likes and follwers are added within days.

So Why would businesses Purchase Facebook Likes anyway

By investing in their facebook business or fan page to increase their likes they will be a step ahead of the competition as they will have a base of fans built that really truly want to participate in their page and purchase their products or services. They will also build their social proof at the same time, showing that they are an established, trustworthy business.

Social Media Vetting

You may have heard of companies looking at the facebook and twitter pages of potential employees to get an idea of the person they are thinking about hiring? well it works the other way around also, before most companies and individual decide to do business with you they will now look at your social media pages to established whether you are a safe company to work with and that you have in fact been a around for longer than just a few months, the main reason lots of internet businesses ( even the we’ll established one’s) lose potential clients and customers is when a visitor sees just a few hundred ( or less) twitter followers or a few hundred or less facebook likes on a so-called well established business page and feel that the company or business just isn’t established enough

Facebook is clamping down of businesses using personal pages

lots of companies are setting up fake personal pages and naming them after their business rather than using an actual name, some do this simply out of ignorance as they don;t know how to set up a proper business or fan page but others do this on purpose because friends are far easier to get than likes, you simply send out friends requests to gain page friends or followers and get your products and services out to the masses in that way, these businesses think they are being clever but it look so unprofessional and if facebook find out your account is closed for breaking the rules. Business and Fan pages however gain ‘likes’ rather than friends where the visitor has to click that they like your page or product to get your posts appearing on their own personal facebook profile page, this shows the real popularity of the business and the reason these pages where invented in the first place. In recent months though Facebook has had a large number of complaints about businesses not playing fair and setting up personal pages instead of a local business page or fan page and as a result these personal pages are now being closed down.

Why get more Twitter followers?

Imagine having 500, 1,000, 2,000 or even 3,000 plus Twitter users following your regular Twitter updates! You can send them titbits about your business or products, let them know about your special offers and tips to build up brand awareness. Twitter micro blogging gives you a quick and easy way to reach literally thousands of potential customers on a daily basis! a high amount of twitter followers can also give your business or brand a more established feel, there is nothing worse than a potential customer visiting your fantastic website only to follow your social media link and find out that you have just a few dozen followers, even having just a couple of hundred followers looks bad.

Social Media Management Companies on the Increase

Many business facebook pages are suffering from a complete lack of ‘likes’ and many business twitter account are looking a little poor due to a lack of followers?!

This businesses have tried sending out facebook page invites to friends and and businesses to gain likes but still only have a few dozen likes on the facebook page of a so called well established and thriving internet business and have literally run out of ideas, how do people get so may likes and followers!

businesses using twitter have also tried following masses and masses of people via their Twitter business account in an effort to get people to follow their account back and found out that the ratio of follow backs is so low they end up with one of those silly accounts following 1000’s of people but with of a few hundred or even less followers. now their account is locked and they cant follow anyone else until they get more followers to balance things out…

Well… businesses in this situation should not despair, there are now many online social media management companies now offering premium social media based services to the public and can literally add 1000’s or tens of 1000’s of real facebook ‘likes’ and 1000’s or tens of 1000’s of real twitter followers to your business facebook and business twitter accounts for low one off fees, most of these companies don’t even require your facebook or twitter passwords they just need the facebook page name or your twitter id, plus the likes and follwers are added within days.

So Why would businesses Purchase Facebook Likes anyway

By investing in their facebook business or fan page to increase their likes they will be a step ahead of the competition as they will have a base of fans built that really truly want to participate in their page and purchase their products or services. They will also build their social proof at the same time, showing that they are an established, trustworthy business.

Social Media Vetting

You may have heard of companies looking at the facebook and twitter pages of potential employees to get an idea of the person they are thinking about hiring? well it works the other way around also, before most companies and individual decide to do business with you they will now look at your social media pages to established whether you are a safe company to work with and that you have in fact been a around for longer than just a few months, the main reason lots of internet businesses ( even the we’ll established one’s) lose potential clients and customers is when a visitor sees just a few hundred ( or less) twitter followers or a few hundred or less facebook likes on a so-called well established business page and feel that the company or business just isn’t established enough

Facebook is clamping down of businesses using personal pages

lots of companies are setting up fake personal pages and naming them after their business rather than using an actual name, some do this simply out of ignorance as they don;t know how to set up a proper business or fan page but others do this on purpose because friends are far easier to get than likes, you simply send out friends requests to gain page friends or followers and get your products and services out to the masses in that way, these businesses think they are being clever but it look so unprofessional and if facebook find out your account is closed for breaking the rules. Business and Fan pages however gain ‘likes’ rather than friends where the visitor has to click that they like your page or product to get your posts appearing on their own personal facebook profile page, this shows the real popularity of the business and the reason these pages where invented in the first place. In recent months though Facebook has had a large number of complaints about businesses not playing fair and setting up personal pages instead of a local business page or fan page and as a result these personal pages are now being closed down.

Why get more Twitter followers?

Imagine having 500, 1,000, 2,000 or even 3,000 plus Twitter users following your regular Twitter updates! You can send them titbits about your business or products, let them know about your special offers and tips to build up brand awareness. Twitter micro blogging gives you a quick and easy way to reach literally thousands of potential customers on a daily basis! a high amount of twitter followers can also give your business or brand a more established feel, there is nothing worse than a potential customer visiting your fantastic website only to follow your social media link and find out that you have just a few dozen followers, even having just a couple of hundred followers looks bad.