Tag Archives: option

Acquiring Quality In Bound Links To Your Website

If you’re wondering what a back link is, well it is a link placed on another site with content relevant to yours that is directed towards your website. Links to your website direct traffic from the linking point to your site and help you to rank higher in search engines.

Let’s say that you have a website that sells grills. To get the most effective links to your site you would want to find other sites that offer content similar to grills to place your link on. These other sites might sell books on grilling, offer recipes for grilling or grill parts. The linking site will ideally have content that relates to grilling in some way.

You should view the internet as a popularity contest and each little link is a vote for your websites quality. Links of quality are much more effective then those in quantity. 10 links from websites with content related to that on your site could be more valuable than 1000 from unrelated sites.

The links placement on the relevant site is also important. You are better off with a link on the front page of a website than a page that is deep within the site. Ideally you should be able to get to the page your link is placed on by clicking on a link from the front page. Look at it in this way, if you can’t find the link neither can the search engines.

We should also cover two different ways to get a link placement.

Free link placement involves several options. There are some sites that will offer free link placement with no strings. Other sites will require a reciprocal link back from your site which decreases the link value significantly. You can also write and submit articles to article directories with a link back to your site.

There are quality directories where you can have your website listed. A quality one that actually provides benefits to the website linked to will generally charge a fee to review your site in consideration of inclusion. This is generally one of the most time effective ways to achieve good results.

Another option is paid link placement or to buy high PR links . This is purely paying for advertising space on a website. It is an option but should be very carefully done. The primary consideration for this option is for generating traffic via the link itself. Search engines are becoming better at detecting paid links and are making requirements of specialized no follow tags to be placed in them which takes away many of the linking benefits other than traffic from the link itself. If you choose this option be careful that you understand how to do it properly and the risks if you don’t.

When you do get a link back to your website, having relevant text in the link itself is important. This is what will help you to rank in search engines for relevant keywords. When a search engine comes across the link it will note the link text and try to match it with the content of your site. The better a match the more relevance that link will be given by the search engine.

Link building from quality sites does take time whether you do it on your own or take the help of Link building Services. You are not going to start today and finish up tomorrow. It takes a consistent, focused approach over time to see results that give you the results you’re looking for over the long term.

Health Insurance Exchanges Vs SHOP Exchanges – a view

Anyone who has been following the U.S. healthcare landscape closely is well aware that President Obama’s Affordable Care Act of 2010, mandates U.S. states to set up online insurance marketplaces. The marketplaces or ‘exchanges’ for both individuals and small businesses are to be addressed as – Health Insurance Exchange (HIX) and Small Business Health Option Program (SHOP) Exchange, respectively.

The fundamental principle behind setting such exchanges is to make the U.S. consumers well-informed about the health insurance choices available to them, so that they can take an educated decision while purchasing a plan for themselves, their families or employees. Both HIX and SHOP will serve the basic purpose of providing affordable insurance options to individuals, groups and small businesses. The exchanges will allow consumers to avail of high-quality health plan choices from various insurers and carriers, albeit at standardized rates.

Although the basic premise on which both health insurance exchanges and SHOP exchanges have been proposed remains the same, both the individual exchanges and SHOP exchanges have a few key administrative differences between them.

In health insurance exchanges, individuals can apply for federal subsidies and tax credits if they are eligible, so individual exchanges need to verify applicants’ income data and also need to offer an online functionality where consumers can calculate their net costs after subsidy deductions etc.

SHOP exchanges have been proposed to primarily cater to the small business community. Small businesses offering employer coverage through the SHOP exchanges will not be eligible for premium tax credits except in certain cases where the premiums from SHOP-coverage exceed 9.5% of employees’ income.

Secondly, Individual exchanges are not required to act as health premium collection centers or transfer these collected premiums to health plans. Also, to reduce the administrative burdens for small employers, the SHOP exchange may need to collect premiums from employees and transmit the appropriate amount to the respective health plans.

Health insurance exchanges and SHOP exchanges also differ with respect to the time period for which the premium rates of health plans remain fixed. In Individual exchanges, every new health plan applicant receives the assurance that his/her premium rates will not increase for a defined period of time, which is usually set for 6 or 12 months.

On the other hand, employers usually prefer having a precise idea about their yearly contributions in employees’ plans, before they even decide to offer health insurance coverage. So, SHOP exchanges may also need to devise a clearly defined strategy that addresses the premium rate escalation concerns of small businesses participating in SHOP exchanges.

Health Insurance Exchanges and SHOP exchanges were proposed to service different insurance markets – individual and small business, respectively. While there are talks about the efficacy of merging both SHOP exchanges and Individual health insurance exchanges together, it may not be a viable option as in spite of functional similarities, both the exchanges differ on several key administrative aspects. Nevertheless, it would be too early to surmise which insurance exchange model will be a better option vis`-a-vis´ other models.

Health Insurance Exchanges Vs SHOP Exchanges – a view

Anyone who has been following the U.S. healthcare landscape closely is well aware that President Obama’s Affordable Care Act of 2010, mandates U.S. states to set up online insurance marketplaces. The marketplaces or ‘exchanges’ for both individuals and small businesses are to be addressed as – Health Insurance Exchange (HIX) and Small Business Health Option Program (SHOP) Exchange, respectively.

The fundamental principle behind setting such exchanges is to make the U.S. consumers well-informed about the health insurance choices available to them, so that they can take an educated decision while purchasing a plan for themselves, their families or employees. Both HIX and SHOP will serve the basic purpose of providing affordable insurance options to individuals, groups and small businesses. The exchanges will allow consumers to avail of high-quality health plan choices from various insurers and carriers, albeit at standardized rates.

Although the basic premise on which both health insurance exchanges and SHOP exchanges have been proposed remains the same, both the individual exchanges and SHOP exchanges have a few key administrative differences between them.

In health insurance exchanges, individuals can apply for federal subsidies and tax credits if they are eligible, so individual exchanges need to verify applicants’ income data and also need to offer an online functionality where consumers can calculate their net costs after subsidy deductions etc.

SHOP exchanges have been proposed to primarily cater to the small business community. Small businesses offering employer coverage through the SHOP exchanges will not be eligible for premium tax credits except in certain cases where the premiums from SHOP-coverage exceed 9.5% of employees’ income.

Secondly, Individual exchanges are not required to act as health premium collection centers or transfer these collected premiums to health plans. Also, to reduce the administrative burdens for small employers, the SHOP exchange may need to collect premiums from employees and transmit the appropriate amount to the respective health plans.

Health insurance exchanges and SHOP exchanges also differ with respect to the time period for which the premium rates of health plans remain fixed. In Individual exchanges, every new health plan applicant receives the assurance that his/her premium rates will not increase for a defined period of time, which is usually set for 6 or 12 months.

On the other hand, employers usually prefer having a precise idea about their yearly contributions in employees’ plans, before they even decide to offer health insurance coverage. So, SHOP exchanges may also need to devise a clearly defined strategy that addresses the premium rate escalation concerns of small businesses participating in SHOP exchanges.

Health Insurance Exchanges and SHOP exchanges were proposed to service different insurance markets – individual and small business, respectively. While there are talks about the efficacy of merging both SHOP exchanges and Individual health insurance exchanges together, it may not be a viable option as in spite of functional similarities, both the exchanges differ on several key administrative aspects. Nevertheless, it would be too early to surmise which insurance exchange model will be a better option vis`-a-vis´ other models.