Tag Archives: optimization

Internet Marketing: The Tools of the Trade

August 13, 2018   Web Hosting   No comments

Internet marketing requires extensive skills and resources in order to achieve significant success. These skills include SEO or Search Engine Optimization, SEM or Search Engine Marketing, SMO or Social Media Optimization and SMM or Social Media Marketing. Additionally, many savvy marketers use direct and offline marketing to drive traffic to their internet marketing campaigns. Understanding the tools of the internet marketing trade is imperative in order to capitalize on the vast opportunities it provides.

SEO / Search Engine Optimization

SEO refers to techniques used to improve the organic search engine rankings of a website or web page for particular terms related to that page or site. This includes on page optimization – techniques that directly influence a website, and off page optimization – techniques that influence ranking off the site; especially the building of backlinks.

SEM / Search Engine Marketing

SEM is paid search advertising. When a web user enters a search term in a search engine, the results displayed are both paid and organic; with the paid results often being highlighted and showing at the top, sides and bottom of the site. Organic results are shown in the center. Advertisers can bid to have their ads shown in the top paid positions for a range of selected keywords. With SEM, you can get traffic to a brand new website, a website that hasn’t been indexed, or you can send traffic to a landing page or a Facebook or other social media page.

SMO / Social Media Optimization

SMO is to SMM as SEO is to SEM. In more simple terms, SMO refers to practices that make a social media page – like a Facebook profile or Fanpage – more visible in search results of both social media sites and traditional search engines. Social media optimization also takes advantage of careful keyword research and placement, as well as the building of backlinks.

SMM / Social Media Marketing

Social Media Marketing uses social media to display ads in a similar way that SEM displays ads to searchers. For instance, Facebook Advertising allows users to have their ads featured in the sidebar. These ads can be displayed when users search for related information, or they can be displayed based on demographic or geographic targeting data. A proper SMM campaign is the perfect accompaniment to a comprehensive SMO strategy.

Direct and Offline Advertising

Driving traffic to websites via traditional marketing such as Direct Mail, billboards, SMS advertising is an extremely effective way to approach internet marketing. Few IM’s take advantage of this fact because so many of them incorrectly perceive a disconnect between internet marketing and direct marketing. However, it’s obvious that direct marketing works because web addresses and advertisements for websites are featured everywhere from bus stop benches to signs being towed by airplanes.

The tools of the internet marketing trade are a comprehensive set of skills, technology and resources that would be difficult for one person to manage. In order to dominate your markets, the best chance for success lies with a professional internet marketing firm. To learn more, please use the links below.

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Multilingual SEO

August 2, 2018   Search Engine Optimization   No comments

Getting to the first page of Google and other search engines is an ambitious and daring enterprise, but very much doable if we follow certain rules, pull the right triggers, and apply the correct techniques. We live in the Internet age and not a single company in the world can afford the luxury of not using the internet to promote its services, unless we are talking about selling hot pies on the streets. Having a nice website with correctly applied search engine optimization procedures is all it takes to get your product to a wide clientele or quite frank, to the whole world. And if you top it up with occasional quality online marketing campaign you are in for some serious business.

For those who want to go beyond that, there is a brand new playground of Multilingual SEO. It is considered to be a popular new method of gaining worldwide recognition for a website and address to the market efficiently. And it does make sense knowing the fact that more than half of the world are non-English speakers. Multilingual SEO is a way to increase online revenue and encourage global universal transparency.

Multilingual SEO project is an exciting and rewarding challenge and an individual cultural approach is required to each project in particular to successfully combine the existing SEO techniques such as website optimization, online PR, Link Building, Social Media de-localizing the site as a result and making it global, professional and user-friendly.

Multilingual SEO is a highly personalized service which involves much more than just translation and keyword optimization; the methodology of a successful multilingual search engine optimization project must include the following key points:

• Analysis of geographical market to identify clientele of greatest potential value to the business.

• Keyword research and Search Engine – friendly language recognition assessment

• Valid HTML data and URL structure

• Quality local link building

When speaking about the link building in multilingual SEO context, it is important to mention that the procedure of building links to websites in foreign language delivers results considerably quicker than link building for websites in English. It also seems critical to use best ranking foreign language keywords as the link anchor text to non-English language website.

Multilingual SEO cannot be compared with Christopher Columbus discovery in 1492, however in search engines’ eyes, it does open brand new marketing possibilities in a much more less competitive internet world, still mostly wild and unexplored.

Read More

Multilingual SEO

July 25, 2018   Search Engine Optimization   No comments

Getting to the first page of Google and other search engines is an ambitious and daring enterprise, but very much doable if we follow certain rules, pull the right triggers, and apply the correct techniques. We live in the Internet age and not a single company in the world can afford the luxury of not using the internet to promote its services, unless we are talking about selling hot pies on the streets. Having a nice website with correctly applied search engine optimization procedures is all it takes to get your product to a wide clientele or quite frank, to the whole world. And if you top it up with occasional quality online marketing campaign you are in for some serious business.

For those who want to go beyond that, there is a brand new playground of Multilingual SEO. It is considered to be a popular new method of gaining worldwide recognition for a website and address to the market efficiently. And it does make sense knowing the fact that more than half of the world are non-English speakers. Multilingual SEO is a way to increase online revenue and encourage global universal transparency.

Multilingual SEO project is an exciting and rewarding challenge and an individual cultural approach is required to each project in particular to successfully combine the existing SEO techniques such as website optimization, online PR, Link Building, Social Media de-localizing the site as a result and making it global, professional and user-friendly.

Multilingual SEO is a highly personalized service which involves much more than just translation and keyword optimization; the methodology of a successful multilingual search engine optimization project must include the following key points:

• Analysis of geographical market to identify clientele of greatest potential value to the business.

• Keyword research and Search Engine – friendly language recognition assessment

• Valid HTML data and URL structure

• Quality local link building

When speaking about the link building in multilingual SEO context, it is important to mention that the procedure of building links to websites in foreign language delivers results considerably quicker than link building for websites in English. It also seems critical to use best ranking foreign language keywords as the link anchor text to non-English language website.

Multilingual SEO cannot be compared with Christopher Columbus discovery in 1492, however in search engines’ eyes, it does open brand new marketing possibilities in a much more less competitive internet world, still mostly wild and unexplored.

Read More
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