Tag Archives: optimization

Does Your Business Need SEO Specialists?

October 11, 2018   Search Engine Optimization   No comments

Whether you’ve got an online company or a brick-and-mortar store in the real world, it makes sound business sense to hire the services of SEO specialists. Many people think that SEO is something that only affects Internet businesses. The truth is that it affects all businesses, online and offline. The very scope of the Internet is immense, with small, local businesses having immediate access to international markets with a mere click of a mouse. This also means that the Internet can become your best friend in business or your worst enemy. If you’re not paying attention to SEO and your online presence, you could be losing out on valuable business and making yourself vulnerable to smear campaigns from unscrupulous competitors.

What Does SEO Mean for Your Business?

In order to understand the importance of hiring SEO specialists, we need to learn about the importance of SEO. SEO stands for search engine optimization. When people use the Internet, they usually use search engines. Sites that are ranked on the first page are generally the ones that people click on. If your site appears on the fourth or fifth page, chances are that people aren’t even going to see it. Unfortunately, this is how many good businesses end up getting buried online. If people can’t find you online, they can’t give you any business. This is precisely where search engine optimization comes in. SEO uses a range of different techniques to ensure that your site gets a higher ranking with the search engines.

So what does this actually mean in terms of your business? To understand this, let’s look at the simple example of distributing sales flyers. Let’s say that you distribute them to anyone and everyone you meet. You may end up giving away a lot of flyers, but that doesn’t mean you’re going to get a lot of customers. Now, let’s say that you distribute these same flyers to people that you know are interested in this specific sale. The chances of you attracting customers who are liable to make purchases are much higher. SEO specialists can help you attract this kind of targeted traffic. It can bring people to your site who are actually interested in your product and are not just liable to buy something; they will probably tell others as well.

Reputation Management

SEO specialists can also help you to manage your online business reputation. You may have a great reputation in the real world, but if someone is intentionally slandering your name online, those negative statements could wind up on the first pages when people use the search engines. When you hire SEO teams, you’re also hiring a security task force of sorts. Not only will they be able to monitor your reputation online, but they will be able to implement techniques and strategies to ensure that your online reputation helps your overall business image.

The bottom line is that, when it comes to doing better business, you simply can’t afford to ignore your online presence. Search engine optimization and online reputation management are important for all businesses, big or small, online or offline. Hiring SEO specialists will help you to target the right kinds of customers to your business. It will also give you more control over your online presence and reputation.

Read More

Internet Marketing: The Tools of the Trade

September 7, 2018   Web Hosting   No comments

Internet marketing requires extensive skills and resources in order to achieve significant success. These skills include SEO or Search Engine Optimization, SEM or Search Engine Marketing, SMO or Social Media Optimization and SMM or Social Media Marketing. Additionally, many savvy marketers use direct and offline marketing to drive traffic to their internet marketing campaigns. Understanding the tools of the internet marketing trade is imperative in order to capitalize on the vast opportunities it provides.

SEO / Search Engine Optimization

SEO refers to techniques used to improve the organic search engine rankings of a website or web page for particular terms related to that page or site. This includes on page optimization – techniques that directly influence a website, and off page optimization – techniques that influence ranking off the site; especially the building of backlinks.

SEM / Search Engine Marketing

SEM is paid search advertising. When a web user enters a search term in a search engine, the results displayed are both paid and organic; with the paid results often being highlighted and showing at the top, sides and bottom of the site. Organic results are shown in the center. Advertisers can bid to have their ads shown in the top paid positions for a range of selected keywords. With SEM, you can get traffic to a brand new website, a website that hasn’t been indexed, or you can send traffic to a landing page or a Facebook or other social media page.

SMO / Social Media Optimization

SMO is to SMM as SEO is to SEM. In more simple terms, SMO refers to practices that make a social media page – like a Facebook profile or Fanpage – more visible in search results of both social media sites and traditional search engines. Social media optimization also takes advantage of careful keyword research and placement, as well as the building of backlinks.

SMM / Social Media Marketing

Social Media Marketing uses social media to display ads in a similar way that SEM displays ads to searchers. For instance, Facebook Advertising allows users to have their ads featured in the sidebar. These ads can be displayed when users search for related information, or they can be displayed based on demographic or geographic targeting data. A proper SMM campaign is the perfect accompaniment to a comprehensive SMO strategy.

Direct and Offline Advertising

Driving traffic to websites via traditional marketing such as Direct Mail, billboards, SMS advertising is an extremely effective way to approach internet marketing. Few IM’s take advantage of this fact because so many of them incorrectly perceive a disconnect between internet marketing and direct marketing. However, it’s obvious that direct marketing works because web addresses and advertisements for websites are featured everywhere from bus stop benches to signs being towed by airplanes.

The tools of the internet marketing trade are a comprehensive set of skills, technology and resources that would be difficult for one person to manage. In order to dominate your markets, the best chance for success lies with a professional internet marketing firm. To learn more, please use the links below.

Read More

Internet Marketing: The Tools of the Trade

August 22, 2018   Web Hosting   No comments

Internet marketing requires extensive skills and resources in order to achieve significant success. These skills include SEO or Search Engine Optimization, SEM or Search Engine Marketing, SMO or Social Media Optimization and SMM or Social Media Marketing. Additionally, many savvy marketers use direct and offline marketing to drive traffic to their internet marketing campaigns. Understanding the tools of the internet marketing trade is imperative in order to capitalize on the vast opportunities it provides.

SEO / Search Engine Optimization

SEO refers to techniques used to improve the organic search engine rankings of a website or web page for particular terms related to that page or site. This includes on page optimization – techniques that directly influence a website, and off page optimization – techniques that influence ranking off the site; especially the building of backlinks.

SEM / Search Engine Marketing

SEM is paid search advertising. When a web user enters a search term in a search engine, the results displayed are both paid and organic; with the paid results often being highlighted and showing at the top, sides and bottom of the site. Organic results are shown in the center. Advertisers can bid to have their ads shown in the top paid positions for a range of selected keywords. With SEM, you can get traffic to a brand new website, a website that hasn’t been indexed, or you can send traffic to a landing page or a Facebook or other social media page.

SMO / Social Media Optimization

SMO is to SMM as SEO is to SEM. In more simple terms, SMO refers to practices that make a social media page – like a Facebook profile or Fanpage – more visible in search results of both social media sites and traditional search engines. Social media optimization also takes advantage of careful keyword research and placement, as well as the building of backlinks.

SMM / Social Media Marketing

Social Media Marketing uses social media to display ads in a similar way that SEM displays ads to searchers. For instance, Facebook Advertising allows users to have their ads featured in the sidebar. These ads can be displayed when users search for related information, or they can be displayed based on demographic or geographic targeting data. A proper SMM campaign is the perfect accompaniment to a comprehensive SMO strategy.

Direct and Offline Advertising

Driving traffic to websites via traditional marketing such as Direct Mail, billboards, SMS advertising is an extremely effective way to approach internet marketing. Few IM’s take advantage of this fact because so many of them incorrectly perceive a disconnect between internet marketing and direct marketing. However, it’s obvious that direct marketing works because web addresses and advertisements for websites are featured everywhere from bus stop benches to signs being towed by airplanes.

The tools of the internet marketing trade are a comprehensive set of skills, technology and resources that would be difficult for one person to manage. In order to dominate your markets, the best chance for success lies with a professional internet marketing firm. To learn more, please use the links below.

Read More
« Older posts
Newer posts »