Tag Archives: optimisation

Choosing SEO or PPC to Benefit Your Website

November 16, 2019   Search Engine Optimization   No comments

The majority of companies now have websites; the Internet is increasingly becoming one of the best ways to promote your business. A commercial website contains a great deal of information; from the company’s ideals and business practises, to a catalogue of products or services the company currently offers; to news of what is to come: it is fair to say a company’s website is extremely important in the current market.

Obviously it is of primary importance to a business owner that potential customers are able to find the company’s website online. Not everyone who would buy from or subscribe to you is already aware of your company or brand; and even big brands have to advertise. A great deal of business is made after a quick search of the web, and with studies showing that it is generally the first few links displayed in the search engine results that are clicked, there is obviously a great deal of competition for these links.

One of the best ways of getting your website near the top of these rankings is through Search Engine Optimisation, commonly referred to as SEO. Through link building and general on-site tweaking, your website can leap up the rankings, certainly far ahead of other websites which have benefitted from an SEO agency, but with careful research of search keywords and liberal link construction, your website can reach the dizzying heights of the first page of search results.

Article writing constitutes a significant aspect of Search Engine Optimisation. Through writing interesting, informative articles, you can not only raise awareness of your brand, ideology and methodology through the text, you can also create links which will increase your visibility in search engine results. Most article sites have strict guidelines as to what is acceptable and what is not, so it’s important to carefully research what is required on each site in order to ensure your article is approved and you start to reap the rewards.

Search Engine Optimisation is a lot of work: there are agencies around that will do this work for you, and it is probably the cheapest way of getting your website near the top of the search engine rankings. Another, more expensive, way of getting visibility for your site is Pay-Per-Click (PPC) marketing. By “bidding” on certain keywords, your site can reach the very top of page one very quickly indeed, but obviously this will cost you a lot more money – assuming people are clicking on your link.

Of course, if people are clicking on your link, then there’s a good chance that you’re going to get some business, so it’s really a win-win situation. Regardless of which method you choose, getting your website to be the first in the search engine rankings will probably require professional help – people who are willing to do the research and put the time in so you are guaranteed results.

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How Your Company Can Benefit from Search Engine Optimisation (SEO)

November 6, 2019   Search Engine Optimization   No comments

When your potential customer searches the Internet for services offered by your company, it is obviously important for your web page to appear as close to the top of the search engine rankings as possible. People generally don’t spend a lot of time trawling through results potentially numbering in the millions, so if your website is the first result they see it generally bodes well for business.

One of the most efficient practises of getting your site to the top of the search engine rankings is called Search Engine Optimisation, or SEO. Through link building and general on-site tweaking, your website can leap up the rankings, certainly far ahead of other websites which have benefitted from an SEO agency, but with careful research of search keywords and liberal link construction, your website can reach the dizzying heights of the first page of search results.

Although anyone possesses the tools to attempt to optimise their websites, it is not usually the case that the average website owner holds the knowledge of how to get it to the top. Search Engine Optimisation campaigns require careful and meticulous planning in order to be effective, and can also take up a great deal of time, particularly in the article writing aspect, so it is definitely worth hiring an expert if you are serious about seeing results.

Article writing constitutes a significant aspect of Search Engine Optimisation. Through writing interesting, informative articles, you can not only raise awareness of your brand, ideology and methodology through the text, you can also create links which will increase your visibility in search engine results. Most article sites have strict guidelines as to what is acceptable and what is not, so it’s important to carefully research what is required on each site in order to ensure your article is approved and you start to reap the rewards.

In regards to the on-site maintenance, your website can be optimised to include industry keywords in strategic places, so that your site will rank when a potential customer searches for the products or services you offer. Words that you may think are key to your business are not necessarily what people looking for you would search for, so it pays to hire an expert who will be able to research what you will need to market in order to attract business.

It is not just a case of altering words in certain places, however. It is important that your website has relevant content throughout, and all your pages are properly set off so as to avoid upsetting strict search engine regulations and penalising your site.

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3 Reasons Why Conversion Rate Optimisation Delivers Far Higher ROI Than SEO, PPC, or SMM

January 14, 2018   Search Engine Optimization   No comments

Conversion rate optimisation focuses on optimising the various components of your website to ultimately increase conversions. Also known as CRO, this optimisation process can take several weeks to complete and include one or more of the following components: Website traffic analysis; heat mapping analysis; revising direct response copywriting tools, modifying sales funnels, revising web design, and fixing web programming issues.

Now to be clear, the purpose of conversion rate optimisation is to increase online sales making it very similar to PPC, SEO, SMM, and even Content Marketing. In other words, CRO is just one of many investment options you can choose from to grow your online sales. But unlike SEO, PPC, SMM, or even Content Marketing, CRO delivers a massive ROI and is hands down the best investment option for your online business for 3 very critical reasons:

1: The ROI from CRO Continues to Grow Long After Service is Complete: You know what happens when you stop investing money in PPC, SEO, SMM, or even Content Marketing? Yep, your sales dry up and the ROI for that investment stops growing. Now sure, PPC dries up immediately while SEO, SMM, and Content Marketing take longer, but without constant investment these options will stop producing sales relatively quickly. But with conversion rate optimisation, your increased sales continue to roll in long after the CRO experts have completed their work. So even a modest conversion rate increase that only yields another $2,000 in sales per month adds up to a whopping $24,000 in additional sales throughout the year.

2: Conversion Rate Optimisation Lowers Traffic Costs: Think about it: PPC, SMM, SEO, and Content Marketing all require you to invest additional resources to generate those extra sales. So while your sales are going up, so too are your marketing expenses which means your profit margins remain flat. But CRO experts significantly boost your overall profits because they help you generate more sales with less traffic by eliminating the non-converting keywords from your paid traffic streams. CRO companies will also review your SEO and SMM efforts to make sure your efforts are actually generating sales instead of merely sending traffic. So in the end, conversion rate optimisation reduces traffic costs without sacrificing conversions so you literally generate more sales with less traffic and thus dramatically boost profits.

3: 100% Conversion Focused
Although you probably hire SEO, SMM, and PPC experts with the hopes of increasing sales, you are technically only paying for more traffic. And as you may have learned the hard way, more traffic does not always correlate with more sales. This is why SEO and PPC experts always want to talk about your rankings or the amount of traffic they are sending to your site while conveniently ignoring how many new sales their efforts are generating or how little ROI they are truly generating for their services. But with CRO experts, their only goal is to increase overall conversions and the ROI from their services reflects this fact.

Concluding Thoughts
From SEO to CRO and everything in between, a website owner has a lot of valid options to choose from in order to increase sales on their website. But unlike most other options, conversion rate optimisation will not increase your marketing costs which dramatically increases the ROI. In addition, the ROI from a CRO project will continue to grow long after the initial project is complete instead of disappearing the minute you cease investing, like with SEO, PPC and other options.

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