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The Importance of Correct Link Building
Most website owners search through thousands of how- to- articles to find the most up-to- date information on Search Engine Optimization. Indeed the first question most internet marketing experts are asked is “how do I drive more traffic to my website?” These articles are informative, but they often fail to mention the importance of correct Link Building. There is lots of information on the web about the importance of link building; however, they are contradictory and often scattered. Remember, a well executed link building or link popularity strategy can increase you website ranking. To accomplish this you need a good quantity of links pointing to your site from quality websites.
Link Building process can be difficult and tedious work. Mistakes can place your site in the search engines black listed category, or eliminate your site from their indexes completely. Investing in an online service will pay off in the long run. Most link building online services will create a good link building strategy that will target links from relevant and highly ranked sites. A good online service must ensure that all of your pages are optimized for relevant keyword phrases and contain quality incoming links.
A well executed Link Building Strategy should include the following:
Relevancy: While relevancy is very important, new studies show that having a mix of links covering multiple topics of interest from strong, relevant sites and general family friendly sites is the most effective approach.
Stay steady: Maintain a consistent flow of incoming links to become a trusted source to Google. Google often places a red flag on sites that have a spike in incoming links and all of a sudden stop or slow down. In order for Google to accept a site as credible, you must continue a new campaign for several months for Google to “trust” that the links are natural and organic.
Create deep links: To ensure that the best converting page is what ranks the highest in the search engine result page, and when focusing on specific keywords within link building campaign, it is generally best to link to the most relevant page for the particular keyword for instance, the homepage or a subpage within your site that has been optimized for that particular term or subject. However, content is still the most important aspect of link building. You need to have informative and relevant content that is of value to the reader in order to be seen as authority on the subject you are trying to be ranked for. If you have pages within your site that Google hasnt indexed, you arent getting credit for the content on those pages! Ensure you are getting indexed by the search engines by creating “deep links” into each page within your site.
Diversify anchor text: Various people that are naturally linked to your site have different anchor text. Therefore, it is smart to use multiple keywords within your link building strategy and anchor text to create a more natural link. This can be accomplished by using slight variations of keyword phrases and changing them from time to time.
The Importance of Correct Link Building
Most website owners search through thousands of how- to- articles to find the most up-to- date information on Search Engine Optimization. Indeed the first question most internet marketing experts are asked is “how do I drive more traffic to my website?” These articles are informative, but they often fail to mention the importance of correct Link Building. There is lots of information on the web about the importance of link building; however, they are contradictory and often scattered. Remember, a well executed link building or link popularity strategy can increase you website ranking. To accomplish this you need a good quantity of links pointing to your site from quality websites.
Link Building process can be difficult and tedious work. Mistakes can place your site in the search engines black listed category, or eliminate your site from their indexes completely. Investing in an online service will pay off in the long run. Most link building online services will create a good link building strategy that will target links from relevant and highly ranked sites. A good online service must ensure that all of your pages are optimized for relevant keyword phrases and contain quality incoming links.
A well executed Link Building Strategy should include the following:
Relevancy: While relevancy is very important, new studies show that having a mix of links covering multiple topics of interest from strong, relevant sites and general family friendly sites is the most effective approach.
Stay steady: Maintain a consistent flow of incoming links to become a trusted source to Google. Google often places a red flag on sites that have a spike in incoming links and all of a sudden stop or slow down. In order for Google to accept a site as credible, you must continue a new campaign for several months for Google to “trust” that the links are natural and organic.
Create deep links: To ensure that the best converting page is what ranks the highest in the search engine result page, and when focusing on specific keywords within link building campaign, it is generally best to link to the most relevant page for the particular keyword for instance, the homepage or a subpage within your site that has been optimized for that particular term or subject. However, content is still the most important aspect of link building. You need to have informative and relevant content that is of value to the reader in order to be seen as authority on the subject you are trying to be ranked for. If you have pages within your site that Google hasnt indexed, you arent getting credit for the content on those pages! Ensure you are getting indexed by the search engines by creating “deep links” into each page within your site.
Diversify anchor text: Various people that are naturally linked to your site have different anchor text. Therefore, it is smart to use multiple keywords within your link building strategy and anchor text to create a more natural link. This can be accomplished by using slight variations of keyword phrases and changing them from time to time.
Reliable Signs that Website Security has Been Breached
Until relatively recently, attacks against websites were fairly easy to spot. In most cases, the hacker or hackers behind such attacks defaced vulnerable websites or simply caused them to crash. Such attacks were typically mass scale in nature and were designed to cause as much damage as possible to a very wide number of targets. In contrast, many of the web attacks these days are far more targeted and stealthy in nature and are designed specifically to evade detection by anti-malware tools and intrusion detection systems. The most common modern goal behind website attacks is often to steal sensitive information such as customer data, financial information and customer data or to extort money from targeted businesses. Detecting such website security compromises can be challenging, but even the most sophisticated attacks often end up leaving telltale signs.
One reliable sign that website security has been compromised is when an internal system suddenly begins to transmit data to an unknown IP address. Web attacks are often launched to steal data from the underlying Web servers and the systems that are attached to it. The theft is typically carried out using malware programs that are capable of sniffing out specific pieces of information and then stealthily sending it out to a remote server from where the stolen data is collected by the attacker. Sometimes, the stolen data can be sent out in a continuous stream via commonly used ports, or sometimes in can be sent out in batches at previously scheduled intervals. In either case, such data transmissions are a good indicator of compromised site security. The rogue traffic can be hard to spot without the proper malware detection and network monitoring tools.
Unexplained traffic slowdowns can be another sign that website security has been compromised. Hackers often employ what are known as distributed denial of service (DDoS) attacks to disrupt a websites operations. In a DDoS attack, the network connections linking a website to the Internet become clogged up with useless data packets making it very hard for legitimate traffic to get through. Such attacks are very common these days and are often used to extort money from targeted websites. Dealing with DDoS attacks can be extremely challenging and often require companies to add extra network capacity and traffic filtering tools.
One of the most obvious signs of a website security compromise is when it starts serving up malicious code, adware or spyware programs. Hackers often compromise reputed and well-known websites and use those sites to distribute their malware programs to unsuspecting web page visitors. The malware programs can be hidden in banner advertisements or on other parts of the site and get automatically downloaded onto a visitors browser. Such compromises are often hard to find, but can be detected using website malware monitoring and malware detection tools.