Tag Archives: niche
Six Link Building Mistakes To Avoid
Link Building is the most important factor in terms of SEO. Majority of hybrid Search Engines a high priority to “backlinks”, so in terms of SEO the second most important thing after original content is Backlinks. Most of the SEO gurus starts the link building process using Submissions but they often forget about some rules and Regulations given by search engines. While building links we must keep some rules and regulations in mind. Below are few points to follow before starting the link building Process, so your site/Blog may not get penalized by Google and other major search engines.
1. Getting link too quickly: Suppose you created a site A and the next day it got thousands of backlinks. Does it sounds natural? No! No site in this world can get thousands of backlinks overnight. Google may see this process unnatural if your site gets too many backlinks in such a short span of time. So, while building links keep in mind to publish links not so quickly. It will be good if your site gets 1000 backlinks in 1 month.
2. Getting links from same anchor text: Google may see the links spammy if it gets same anchor link for same anchor text. So, before starting link building, choose more than 2 keywords to set links on. Doing this make your links more natural.
3. Links in bulk from low PR sites: If you are building links in bulk from low PR sites, it may seem a bad habit to Google. Most of SEO gurus do not recommend this method. 10 high quality links are far better than 100 low quality links. So, it is recommended not to get backlinks in bulk from low PR websites.
4. Exchanging links excessively: Google gives low priority to reciprocal links. void exchanging links rapidly and excessively. If youve chosen reciprocal links to build links do not do it excessively. It may affect your rankings.
5. Getting backlinks from off niche sites: Before stating link building, make sure you get links from those sites that suit your site topic and share same niche. Does it sounds natural that a Car Insurance website is getting backlinks from a Mobile Selling website. No? Google also see it unnatural. So, get backlinks from same niche websites.
6. Buying links excessively: While building links do not buy links in huge quantity. Google may see it as a spammy method.
Six Link Building Mistakes To Avoid
Link Building is the most important factor in terms of SEO. Majority of hybrid Search Engines a high priority to “backlinks”, so in terms of SEO the second most important thing after original content is Backlinks. Most of the SEO gurus starts the link building process using Submissions but they often forget about some rules and Regulations given by search engines. While building links we must keep some rules and regulations in mind. Below are few points to follow before starting the link building Process, so your site/Blog may not get penalized by Google and other major search engines.
1. Getting link too quickly: Suppose you created a site A and the next day it got thousands of backlinks. Does it sounds natural? No! No site in this world can get thousands of backlinks overnight. Google may see this process unnatural if your site gets too many backlinks in such a short span of time. So, while building links keep in mind to publish links not so quickly. It will be good if your site gets 1000 backlinks in 1 month.
2. Getting links from same anchor text: Google may see the links spammy if it gets same anchor link for same anchor text. So, before starting link building, choose more than 2 keywords to set links on. Doing this make your links more natural.
3. Links in bulk from low PR sites: If you are building links in bulk from low PR sites, it may seem a bad habit to Google. Most of SEO gurus do not recommend this method. 10 high quality links are far better than 100 low quality links. So, it is recommended not to get backlinks in bulk from low PR websites.
4. Exchanging links excessively: Google gives low priority to reciprocal links. void exchanging links rapidly and excessively. If youve chosen reciprocal links to build links do not do it excessively. It may affect your rankings.
5. Getting backlinks from off niche sites: Before stating link building, make sure you get links from those sites that suit your site topic and share same niche. Does it sounds natural that a Car Insurance website is getting backlinks from a Mobile Selling website. No? Google also see it unnatural. So, get backlinks from same niche websites.
6. Buying links excessively: While building links do not buy links in huge quantity. Google may see it as a spammy method.
Negative SEO and How You Can Prevent It
Negative Search Engine Optimization On The Rise
When you look at the trends for search engine optimization, especially when searching for the keywords “SEO 2015” in one of the major search engines like Google, Bing or Yahoo, you will see more and more articles related to negative SEO. What exactly is negative in terms of search engine optimization? Thats a good question, and the answer may shock you. The weird thing about this is that many organizations are starting to jump into this, because its effective, at least for a short time. The secret nature of search engines and their algorithms has led many people to start trying to “game” the system, and this latest form is proving to be not only controversial, but also effective. Here are a few things that you should know about this issue.
Flat Out Lies
First and foremost, the majority of the negative SEO options are usually lies, these are the easy ones to spot. Company A will use marketing collateral that call out their competition in a negative light. Or they may use disinformation to confuse customers and clients. For instance, lets say a skate shop wants to rank number one in their niche. They cant because another company has good marketing and has been around for some time. Instead of competing with them straight on, theyll go on a campaign of putting up negative keywords, anti-competition articles, reviews and more. By diminishing the credibility of the competitor, skate shop “A” will get to a higher authority module of search engine. These are usually lies. Its an attack on reputation, but it seems effective in many niches. These are just a few of the many examples of negative SEO that can harm or damage a company. Some are pretty blatant and some can be very difficult to find. That’s when you would need to seek the help of a professional, someone who is well-versed in google analytics.
The Long Term Failure
Even though negativity can get short term success, search engines are catching on. That means that if youre caught posting negative SEO elements, or if your company is tied to campaigns that are based on lies, SERP (search engine rankings page) listings will get dumped out. That means that if youre company “A” as mentioned above, youll be dead last in the rankings if listed at all. There have been some companies that went on negative reputation campaigns, only to get completely thrown out of search engine listings. That’s known as “banned for life” and it does happen.
A Better Option
Not every business today is meant to compete with the largest companies in the world. If youre starting a book store, for instance, youre not competing against Amazon.com straight up. You cant. To offset that, youll need to look into what is known as “White Hat” SEO. Focus on local community, and niche competitive phrases so that when people in your area look for “books”, they find you and patronize your business. Simply put, you dont want to go with any of the negative SEO options. Stick with what works, and dont try to “game” the system right now. The long term optimization cycle will give you a leg up in nearly any niche. Also, if you find there is a negative search engine optimization campaign being run against your company and you can definitively identify the culprit, report that company to Google or the other big name search engines. And just remember, the best defense is a good offense, so make sure to keep your positive search engine optimization campaigns strong.