Tag Archives: news

Using Online PR For Link Building

It’s no secret that link building, the process of getting quality websites to link to your website, is a great way to boost your website’s link popularity, search engine visibility and site traffic. The idea behind link building is that as your site increases the number of incoming links, your site gains relevance in the eyes of the search engines and online community. This is vital, and will, in turn, improve online visibility and traffic, and ultimately, the amount of sales generated from your site.

There are plenty of ways to increase links to your website, but one uniquely affordable and effective strategy is online public relations. Online public relations has several benefits beyond link building, so any time and expense you invest will be working double duty for you.

Online Public Relations

Prior to the Internet, public relations (PR) firms were the official gatekeepers to journalists, and if you weren’t in a position to hire a good PR firm, you’d have a tough time getting your message “out there.” Online PR allows you to skip the middleman and share your company’s news and information directly with journalists and the general public via online news sources and websites. Online PR, however, isn’t simply the internet version of traditional PR. While there is some overlap, there are also some important differences. First, online PR is far less personalized. That’s because it involves sending a press release via a distribution service that broadcasts your message to thousands of media sources and websites. Second, it’s much more cost-effective than traditional PR because PR firms/gatekeepers are not part of the equation. Finally, it creates a more level playing field for small- and medium-sized businesses – two groups that had previously been priced out of the PR game.

Incorporating an online PR campaign into your web marketing plan can play a huge role in your website’s success by increasing the amount of incoming links to your site, and doing it with the help of Link building Services is the best way to do it. The quantity and quality of incoming links to your site are an important element that most search engines consider as they determine your natural rankings, so the more high-quality links your site has, the more authority it should gain over time. When you create your online press release, it’s critical that you include hyperlinks that point back to your site within the body of the release.

Similar to traditional PR, the quality, appeal, and timeliness of your release will affect the types of results you’ll see. A truly newsworthy story about a new product launch or consumer award will generate far more links, interest and site traffic than a story about a middle-management promotion or a routine industry certification. Online PR has benefits beyond link building, too:

* Creating additional online exposure: By using a news release distribution service such as PR Newswire or PRWeb.com, your news can reach thousands of online media outlets, as well as the traditional offline reporters and editors in your industry.

In addition, because the releases are optimized for specific key phrases, your company’s message can be found in the search engines by users when they are online and actively searching for your information, products and services. This drives more qualified visitors to your website.

(More qualified visitors = more sales.)

Also, it creates the potential for more online and offline media placements by getting your message in front of journalists as they are conducting background research via the search engines.

(More media exposure = more qualified visitors = more sales.)

* Managing your online corporate image: Optimizing your PR content and putting it online will help you establish a positive corporate image by naturally providing the search engines with favorable, relevant results for your target audiences. In addition, content relevant to your industry will brand your company as an expert in the field and further establish credibility. This innovative, proactive approach gives you the control to choose your message and present your company in the best positive light.
* Spot the trends before your competition: Online behavior is an early predictor of public opinion and interest. By responding to and capitalizing on these topics, you can create additional buzz for your company.

* Get an accurate ROI measurement from your PR campaign: Traditionally, it’s hard to attach ROI to a public relations campaign. However, by utilizing the tracking opportunities available in online PR, you can plan an effective communication strategy, monitor your results in real-time, and attach a hard number to the campaign’s contribution to your company’s bottom line. In no other medium can the ROI of a public relations campaign be measured so effectively.

In short, online PR can do wonders to improve your web presence by helping you gain more incoming links, more exposure for keywords, more control of your brand and image, and more traffic to your website. For a fraction of what it would cost to hire a PR firm, you can share your news with thousands of journalists and millions of online readers. So especially if you have a smaller business, take advantage of the democratization of the web and use online PR to get your message heard

Using Online PR For Link Building

It’s no secret that link building, the process of getting quality websites to link to your website, is a great way to boost your website’s link popularity, search engine visibility and site traffic. The idea behind link building is that as your site increases the number of incoming links, your site gains relevance in the eyes of the search engines and online community. This is vital, and will, in turn, improve online visibility and traffic, and ultimately, the amount of sales generated from your site.

There are plenty of ways to increase links to your website, but one uniquely affordable and effective strategy is online public relations. Online public relations has several benefits beyond link building, so any time and expense you invest will be working double duty for you.

Online Public Relations

Prior to the Internet, public relations (PR) firms were the official gatekeepers to journalists, and if you weren’t in a position to hire a good PR firm, you’d have a tough time getting your message “out there.” Online PR allows you to skip the middleman and share your company’s news and information directly with journalists and the general public via online news sources and websites. Online PR, however, isn’t simply the internet version of traditional PR. While there is some overlap, there are also some important differences. First, online PR is far less personalized. That’s because it involves sending a press release via a distribution service that broadcasts your message to thousands of media sources and websites. Second, it’s much more cost-effective than traditional PR because PR firms/gatekeepers are not part of the equation. Finally, it creates a more level playing field for small- and medium-sized businesses – two groups that had previously been priced out of the PR game.

Incorporating an online PR campaign into your web marketing plan can play a huge role in your website’s success by increasing the amount of incoming links to your site, and doing it with the help of Link building Services is the best way to do it. The quantity and quality of incoming links to your site are an important element that most search engines consider as they determine your natural rankings, so the more high-quality links your site has, the more authority it should gain over time. When you create your online press release, it’s critical that you include hyperlinks that point back to your site within the body of the release.

Similar to traditional PR, the quality, appeal, and timeliness of your release will affect the types of results you’ll see. A truly newsworthy story about a new product launch or consumer award will generate far more links, interest and site traffic than a story about a middle-management promotion or a routine industry certification. Online PR has benefits beyond link building, too:

* Creating additional online exposure: By using a news release distribution service such as PR Newswire or PRWeb.com, your news can reach thousands of online media outlets, as well as the traditional offline reporters and editors in your industry.

In addition, because the releases are optimized for specific key phrases, your company’s message can be found in the search engines by users when they are online and actively searching for your information, products and services. This drives more qualified visitors to your website.

(More qualified visitors = more sales.)

Also, it creates the potential for more online and offline media placements by getting your message in front of journalists as they are conducting background research via the search engines.

(More media exposure = more qualified visitors = more sales.)

* Managing your online corporate image: Optimizing your PR content and putting it online will help you establish a positive corporate image by naturally providing the search engines with favorable, relevant results for your target audiences. In addition, content relevant to your industry will brand your company as an expert in the field and further establish credibility. This innovative, proactive approach gives you the control to choose your message and present your company in the best positive light.
* Spot the trends before your competition: Online behavior is an early predictor of public opinion and interest. By responding to and capitalizing on these topics, you can create additional buzz for your company.

* Get an accurate ROI measurement from your PR campaign: Traditionally, it’s hard to attach ROI to a public relations campaign. However, by utilizing the tracking opportunities available in online PR, you can plan an effective communication strategy, monitor your results in real-time, and attach a hard number to the campaign’s contribution to your company’s bottom line. In no other medium can the ROI of a public relations campaign be measured so effectively.

In short, online PR can do wonders to improve your web presence by helping you gain more incoming links, more exposure for keywords, more control of your brand and image, and more traffic to your website. For a fraction of what it would cost to hire a PR firm, you can share your news with thousands of journalists and millions of online readers. So especially if you have a smaller business, take advantage of the democratization of the web and use online PR to get your message heard

Tech Blogs – Your Gateway to Get a Glimpse of Tech News

It is important to be acquaintance with latest tech news as technology has come to inhibit our daily life. If you want to track down latest tech news from credible source, Tech blogs are absolute choice. Tech blogs are the best source of technology and innovations. A good tech blog attracts a large number of knowledgeable bloggers who share their ideas.

Significance of Tech Blogs:

Surfing internet is the most convenient, economical and fastest way to seek information. Tech blogs are becoming a fad, as technology has never ceased to develop. Even in economic meltdown situation, technology especially electronics continue to thrive. Thus, demand for tech news and tech blogs are continue to boom.

Everyday more and more inventions and technology that being generated and it is difficult for people to keep track of them. Tech news blogs cater this need.

Tech blogs are e-ticket to becoming an industry insider. In addition to breaking news, you will find information on tech trends, well-articulated discussions about gadgets and other tech things. Overall, tech blogs share limitless curiosity and passion covering all tech news.

In order to market their products and allure customers, many tech organizations rely on blogs. They place their ads and other offers in these blogs that offer good publicity. Similarly, tech blogs also get good amount of traffic and publicity when reviewing a product.

Integration with social networking sites such as Facebook, twitter offer two-way benefit. This increase traffic to tech blogs and readers get latest news.

Advantages of Tech blogs:

Tech blogs offer hot new updates on all things geek. From latest virus attack to latest device, tech blogs offer all sorts of latest updates.

These blogs help to monitor the prices of devices and appliances worldwide.

Technology blogs lend a hand to the electronic device users in doing maintenance and repairs.DIY articles are very useful.

Tech blogs offer readers news about the latest innovations free.

Whenever new products are introduced in the market, gadget lovers want to be acquaintance with the product. Technology blogs are the perfect place. Tech blogs are impartial critics of products. Technology blogs brief the readers about the features, advantages and disadvantages of the products in an unbiased manner. People want to know about the latest models and explanations about how these work. Product reviews help them to understand and make a decision over what kind of device would suit their needs best.

Tech blogs feature reviews on new gadgets and games. Readers can find new developments in gaming and current technological trends and emerging technology.

Usually tech blogs are easy to navigate and blogs on technology offer tech information on a more informal or personal manner. Thus, people without very scientific background can also benefit from such blogs.