Tag Archives: network

What Web Marketing Can Do for Your Business

With the continuous evolution of the internet and exponential growth in the number of users everyday, most businesses now consider web marketing part of their major marketing plans. Web marketing means more potential clients and contacts which translates into more sales or funding.

There is an ever-increasing number of technology providers on the internet that offer much-needed Web 2.0 technologies tailored for all kinds of organizations, even for nonprofits. The costs of these applications and services are now within anyone’s budget. Providers also offer to handle the website creation from website design to its multi functions.

So what are the benefits of being part of the web marketing community?

Cost Efficiency
In these times of fluctuating economies, every cent counts. Although setting up a website and its accompanying functions may initially cost a considerable amount, the long-term benefits more than return the investments. News and updates pages incorporated in your website design saves cash that would have been spent on printing cost and postage for hardcopy newsletters and promotional mail.

Time Efficiency
Constituents, clients and donors appreciate getting information on time. Logging on to your organization takes only a few seconds compared to time spent in calling your office or waiting for the quarterly hardcopy newsletter and financial report. Web marketing is real time marketing with immediate results.

An online database of clients and suppliers can also be part of your website design. This database makes for quicker file retrieval, immediate profile updates, as well as on-time status reports. Your staff can more efficiently and more quickly connect people you do business with.

More Global Audience
Through internet marketing, organizations have access to a wider audience, can reach more prospective clients, and gain more global visibility. Supporters can come from just about any patch of the globe—from Africa to Asia—virtually holding hands across space and time for a common goal.

More Community Participation
Believe it or not, internet marketing also means being part of a social network. Community participation and support radically increases when your organization is part of an online social community. Clients, suppliers, donors, and beneficiaries have a common cyber lounge where they can exchange ideas. They are not just names in a list or database, they are very real people who not only contribute financial success but also give their very selves. So be sure to sign up with a popular social network and a make its widget part of your website design. This is web marketing with a social face.

More Money Coming In
Where more people participate and engage, the possibility of more sales or fund donations is not far behind. When people are informed, listened to, and given value through an organization’s website that they can access any time, they are more than willing to do business or donate. They also become your internet marketing evangelists, declaring the profitability of doing business with your organization.

If your organization still isn’t on the cyberspace map at this time, you’re organization is definitely in the dark ages. At the rate internet marketing is growing each day, more and more organizations are discovering the profitability of web marketing. Maximizing your website design by incorporating contact email address, social network widgets, and online databases will surely yield positive results and sales.

What Web Marketing Can Do for Your Business

With the continuous evolution of the internet and exponential growth in the number of users everyday, most businesses now consider web marketing part of their major marketing plans. Web marketing means more potential clients and contacts which translates into more sales or funding.

There is an ever-increasing number of technology providers on the internet that offer much-needed Web 2.0 technologies tailored for all kinds of organizations, even for nonprofits. The costs of these applications and services are now within anyone’s budget. Providers also offer to handle the website creation from website design to its multi functions.

So what are the benefits of being part of the web marketing community?

Cost Efficiency
In these times of fluctuating economies, every cent counts. Although setting up a website and its accompanying functions may initially cost a considerable amount, the long-term benefits more than return the investments. News and updates pages incorporated in your website design saves cash that would have been spent on printing cost and postage for hardcopy newsletters and promotional mail.

Time Efficiency
Constituents, clients and donors appreciate getting information on time. Logging on to your organization takes only a few seconds compared to time spent in calling your office or waiting for the quarterly hardcopy newsletter and financial report. Web marketing is real time marketing with immediate results.

An online database of clients and suppliers can also be part of your website design. This database makes for quicker file retrieval, immediate profile updates, as well as on-time status reports. Your staff can more efficiently and more quickly connect people you do business with.

More Global Audience
Through internet marketing, organizations have access to a wider audience, can reach more prospective clients, and gain more global visibility. Supporters can come from just about any patch of the globe—from Africa to Asia—virtually holding hands across space and time for a common goal.

More Community Participation
Believe it or not, internet marketing also means being part of a social network. Community participation and support radically increases when your organization is part of an online social community. Clients, suppliers, donors, and beneficiaries have a common cyber lounge where they can exchange ideas. They are not just names in a list or database, they are very real people who not only contribute financial success but also give their very selves. So be sure to sign up with a popular social network and a make its widget part of your website design. This is web marketing with a social face.

More Money Coming In
Where more people participate and engage, the possibility of more sales or fund donations is not far behind. When people are informed, listened to, and given value through an organization’s website that they can access any time, they are more than willing to do business or donate. They also become your internet marketing evangelists, declaring the profitability of doing business with your organization.

If your organization still isn’t on the cyberspace map at this time, you’re organization is definitely in the dark ages. At the rate internet marketing is growing each day, more and more organizations are discovering the profitability of web marketing. Maximizing your website design by incorporating contact email address, social network widgets, and online databases will surely yield positive results and sales.

Should You be Using a VPN?

You may already know what a VPN, or Virtual Private Network, is but are you using one? If you’re not using one, there’s a high likelihood that you really should be using a VPN. When it comes to the reasons why there are a number of them. But before we get into those it would probably be beneficial to review exactly what a VPN is for those of you out there that don’t know.

A VPN, according to Wikipedia, is “a technology for using the Internet or another intermediate network to connect computers to isolated remote computer networks that would otherwise be inaccessible.” Utilizing a VPN will give a user varying levels of security so that the traffic sent through the connection stays isolated from other computers on the immediate network. They can be used to connect individual users to a remote network or even to connect multiple networks together, depending upon the needs of the user. In doing so it gives users the ability to access resources on remote networks, such as databases, files, or printers. Also, due to the way VPN’s function it gives users the impression that they are directly connected to the central network.

One of the most significant things to know about a VPN though is that it secures your computer’s Internet connection to guarantee that all of the data you’re sending and receiving is encrypted and secured from prying eyes. This very reason is why VPN’s should probably be utilized more often by businesses and their employees. Also, a VPN alone is just a way to reinforce your security and access resources on a network you’re not physically connected to.

So why does all this matter? It matters because there is a growing trend within today’s workforce for employees to work remotely or while on the road. As a result, there are many times when that employee is using a public wifi connection to perform their work which can pose a major security risk depending upon the data being transferred. This security risk occurs because many people don’t realize that it isn’t too terribly difficult for snoopers to capture that data. So whether it’s what you’re writing in your email messages, posting to your Facebook page, or even buying on-line they are able to capture that with any of the readily accessible and easy-to-use programs that are out there.

Meaning that if the employee is sending sensitive and confidential emails at a local cafe shop those emails have a possibility of being intercepted and the sensitive information contained within them being exposed. Thereby potentially putting your business at risk. Which is definitely not a good thing.

Although there are many more good examples for why you should be using a VPN, for the sake of brevity, we won’t get into them. The main purpose or intent, if you will, in discussing the issue of VPN’s is to inform you as an employee or you as a business owner of the potential security risks that could already be occurring within your business on a day-to-day level and to make sure that you are fully aware of those risks so that you can take the necessary actions to ensure your business isn’t unnecessarily vulnerable.