Tag Archives: name
Search Engine Optimization: Search Industry Terms Cp-Ht
In Search Engine Optimization: Search Industry Terms Co-Co, we discussed two critical elements of the internet marketing and search engine marketing industries. This included Contextual Relevance – the close association, relationships or similarities between types of content sources and content reference points, and Conversion Rates, which refers to the percentage of website or web page visitors that ultimately convert to a sale by taking action of some sort. In this installment of the series we’ll discuss four more crucial terms: Cost Per Click or CPC, Domain age and Name, File Transfer Protocol or FTP, and HTML or Hypertext Markup Language. Understanding these terms is a fundamental part of any successful SEO campaign.
Cost Per Click
Cost per click or CPC refers to a type of SEM or search engine marketing whereby a customer pays every time a website visitor clicks on a displayed ad. When viewing a SERP or search engine results page, the CPC ads are displayed above and to the right of the organic ads.
Site owners must use SEO to optimize their ads and landing pages to obtain a better relevance score from the advertising facilitator. In most cases the positioning of the ads on a SERP page depend on what company bids the most and how well optimized their landing page is for the keywords or key terms typed into the search car by the consumer.
Domain Age / Domain Name
The domain name is the actual name of the primary URL, and the age is the length of time since the domain was first registered, or in some cases the length of time since it was transferred or purchased after being dormant for some time.
Domain names are important because if they contain proper keywords they can provide a significant SEO boost. The age of a domain is important because search weight is generally given to older, established sites before new and unproven sites. For this reason there is a trend among some business developers and web masters to buy aged domains, or to repurpose domains in order to utilize the value built up within it.
File Transfer Protocol or FTP
FTP is a method of moving data – generally files and folders – for use in a website platform like WordPress or Joomla. FTP allows users to change website themes or skins, upload additional features such as widgets and advertising blocks, databases and other functionality. FTP can also be used to backup a site or manage multiple versions of the site in the case of a dynamically generated page or ad scheme.
Hypertext Markup Language or HTML
HTML is the most basic building blocks of the web. This simple computer code tells browsers and other software programs how to “see” pages in that it dictates the size, color and position of objects and graphics, the font and color of text, the functionality of links and other actionable item – essentially everything you see on a website is controlled at least in part by HTML.
Basic HTML can be written by anyone and is most useful for controlling text and other simple page elements. More advanced HTML should be handled by a professional because of the intricacies involved. If you need professional search engine optimization services now, use the links below to get a free consultation now.
Web Hosting Tips
When planning a web-site or even an web based blog, you have to make sure that your all-important website url is able to match the definition to best suit the subject as well as topic on your web-site. You have to be sure you properly look for a name to ensure the URL address is truly very short and easy to recall. Shall we start by going over how the system will work. To make sure you select the best website address for a web-site or blogging site, you have to guarantee that it stays to a couple of shorter and small but effective words so your name is not a worry for your very own customers to never forget. You’ll want to stay with the fundamental keywords and phrases that be relevant for the subject in the webpage you’re writing; refrain from hyphens and also underscores, since it’s far better to think of a web site that does not have any other designs, complicating your Website address.
Looking for the title of this webpage should be simple and easy, nevertheless it’s a good idea to devote time deciding on the best word or phrase. It is recommended that you choose a directory of names and also options you’d like to have for your very own webpage. After you’ve finished producing the checklist, you’ll need to carry out a website name ownership search so you can make sure that the url can be purchased. After all, just what exactly good is the best idea if you can’t make use of it.
Now you are going to commence your website name ownership search and so jump right in and send your first idea, the one and only, the very thought of the century! In case it is available for purchase, don’t hesitate. Choose from the list and obtain it quickly. You shouldn’t simply wait so you can buy your url at a later date considering that you don’t know if someone else might be thinking of the identical key phrase for their own name. When searching for phrases you’ll certainly be amazed at how rapidly the wording you may think is unique as well as one of a kind might get grabbed right up before you can are able to purchase. But if your first choice is not available on the domain name ownership search, you would want to look at the list of choices so that you could determine whether one of your other choices are on the market.
Almost all google search results will definitely show a directory of relevant options you can easily browse through to see if some of the other generated choices may possibly suit your style, theme, and also area of interest much better. Many Website hosting professionals will advise you to purchase out of date domain names. This can or is probably not a good idea. Conduct some careful reviewing the background for the net site before buying and never pay out an opulent sum in order to get a web-site with just a little traffic as well as page ranking. When you are experimenting with a domain name ownership search, go ahead and purchase your website address in case it is for sale.
Even if you’re not even prepared to put your web site together as soon as possible, you do not want to have your name available for a person to get. With the modest financial commitment you’ll certainly be okay even if you decide to rename your web site.
Web Hosting Tips
When planning a web-site or even an web based blog, you have to make sure that your all-important website url is able to match the definition to best suit the subject as well as topic on your web-site. You have to be sure you properly look for a name to ensure the URL address is truly very short and easy to recall. Shall we start by going over how the system will work. To make sure you select the best website address for a web-site or blogging site, you have to guarantee that it stays to a couple of shorter and small but effective words so your name is not a worry for your very own customers to never forget. You’ll want to stay with the fundamental keywords and phrases that be relevant for the subject in the webpage you’re writing; refrain from hyphens and also underscores, since it’s far better to think of a web site that does not have any other designs, complicating your Website address.
Looking for the title of this webpage should be simple and easy, nevertheless it’s a good idea to devote time deciding on the best word or phrase. It is recommended that you choose a directory of names and also options you’d like to have for your very own webpage. After you’ve finished producing the checklist, you’ll need to carry out a website name ownership search so you can make sure that the url can be purchased. After all, just what exactly good is the best idea if you can’t make use of it.
Now you are going to commence your website name ownership search and so jump right in and send your first idea, the one and only, the very thought of the century! In case it is available for purchase, don’t hesitate. Choose from the list and obtain it quickly. You shouldn’t simply wait so you can buy your url at a later date considering that you don’t know if someone else might be thinking of the identical key phrase for their own name. When searching for phrases you’ll certainly be amazed at how rapidly the wording you may think is unique as well as one of a kind might get grabbed right up before you can are able to purchase. But if your first choice is not available on the domain name ownership search, you would want to look at the list of choices so that you could determine whether one of your other choices are on the market.
Almost all google search results will definitely show a directory of relevant options you can easily browse through to see if some of the other generated choices may possibly suit your style, theme, and also area of interest much better. Many Website hosting professionals will advise you to purchase out of date domain names. This can or is probably not a good idea. Conduct some careful reviewing the background for the net site before buying and never pay out an opulent sum in order to get a web-site with just a little traffic as well as page ranking. When you are experimenting with a domain name ownership search, go ahead and purchase your website address in case it is for sale.
Even if you’re not even prepared to put your web site together as soon as possible, you do not want to have your name available for a person to get. With the modest financial commitment you’ll certainly be okay even if you decide to rename your web site.