Tag Archives: money
How Important Is Search Engine Optimisation to Online Business?
The internet has completely revolutionised the way people live. Ten years ago music, movies and games were purchased in high street stores. Today they can be downloaded or streamed from anywhere using hand held digital devices such as tablet computers or even mobile phones. We used to rely on phone books and yellow pages to find shops and tradesmen but today it is the internet where we find what we need. Shopping habit is also changing rapidly with internet driving more and more sales every year. People have become very used to buying and selling online through online marketplace and e-commerce portals such as amazon, ebay, taobao, lacartes and many others.
For businesses internet has become an important source of revenue. The running of an online business is not that different to running an offline business. A shop would invest a lot of money and time to get the right location usually a busy location in the right town, where it can be seen by a lot of potential customers with genuine interests in its products and services. Online businesses apply the same principle and invest a lot of money and time to be seen by the right crowd people with genuine interests in its products and services.
When people search for a particular product or service, they are expressing a genuine interest in that product or service so it is highly likely they would commit to a purchase. This makes search engine traffic highly valuable and it is why many online businesses allocate majority of their operating budget to search engine optimisation (also known as SEO) in order to appear at the top of search results for the right search keywords.
Businesses at the top of search results are looked at first so they have the best chance of making a sale. Getting to the top of search engine search results is the holy grail of online advertising. Search engines channel so much traffic every day they can literally drive millions of potential customers to a business. Therefore search engine optimisation or SEO is extremely important to any online business.
SEO refers to methods and techniques that can improve a websites position in search results for the most relevant keywords. There is an entire industry devoted to SEO. They offer their expertise and services to help businesses increase their search engine traffic.
The main advantage of running an online business is the lower cost base because it doesnt require any retail space. This leaves businesses with more money to invest in advertising and marketing. Business owners and webmasters should invest generously in SEO and think of it as the same thing as paying extra for a shop in the right location.
How Important Is Search Engine Optimisation to Online Business?
The internet has completely revolutionised the way people live. Ten years ago music, movies and games were purchased in high street stores. Today they can be downloaded or streamed from anywhere using hand held digital devices such as tablet computers or even mobile phones. We used to rely on phone books and yellow pages to find shops and tradesmen but today it is the internet where we find what we need. Shopping habit is also changing rapidly with internet driving more and more sales every year. People have become very used to buying and selling online through online marketplace and e-commerce portals such as amazon, ebay, taobao, lacartes and many others.
For businesses internet has become an important source of revenue. The running of an online business is not that different to running an offline business. A shop would invest a lot of money and time to get the right location usually a busy location in the right town, where it can be seen by a lot of potential customers with genuine interests in its products and services. Online businesses apply the same principle and invest a lot of money and time to be seen by the right crowd people with genuine interests in its products and services.
When people search for a particular product or service, they are expressing a genuine interest in that product or service so it is highly likely they would commit to a purchase. This makes search engine traffic highly valuable and it is why many online businesses allocate majority of their operating budget to search engine optimisation (also known as SEO) in order to appear at the top of search results for the right search keywords.
Businesses at the top of search results are looked at first so they have the best chance of making a sale. Getting to the top of search engine search results is the holy grail of online advertising. Search engines channel so much traffic every day they can literally drive millions of potential customers to a business. Therefore search engine optimisation or SEO is extremely important to any online business.
SEO refers to methods and techniques that can improve a websites position in search results for the most relevant keywords. There is an entire industry devoted to SEO. They offer their expertise and services to help businesses increase their search engine traffic.
The main advantage of running an online business is the lower cost base because it doesnt require any retail space. This leaves businesses with more money to invest in advertising and marketing. Business owners and webmasters should invest generously in SEO and think of it as the same thing as paying extra for a shop in the right location.
London Web Design And Branding Company
Understanding What A Brand Is and Isnt
Branding is less about getting target market customers to choose your company over the competition and more about getting your target market to see that your company is the only one that provides a solution to their problem.
London web Design Company will clarify what the objectives that an effective brand must achieve:
Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Cements user loyalty
Its important to understand that you wont succeed in branding unless you understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies throughout your company at every point of public contact.
Your brand resides within the hearts and minds of your customers, clients and prospects. It is the sum total of their experiences and perceptions, some of which you can influence and some of which you cannot.
Because businesses battle day-in and day-out to not only retain existing customers but gain new ones, having a strong brand can be invaluable. Its important that you spend time in researching, defining and strengthening your brand. After all, your brand is something of a promise to your customers. Its the foundational piece of your marketing communications, and something you dont want to be without.
Its important to define your companys brand identity (or products personality) before you spend any money at all on advertising or marketing. Many people mistakenly use the terms branding, marketing, public relations and advertising interchangeable, but theyre not the same. If you start spending money on marketing, public relations and advertising without first establishing a solid brand, youll find that it is money wasted. Branding happens before these other activities.
At Kings Cross Media, London leading Web Design Company, they first create the brand and then then raise awareness of it.
Branding isnt just about awareness; its about your personality. Most people are aware of cancer, but how many people want it? Branding is about getting your customers to see you as the only solution to their problem. Once youre viewed as “the only” such company, theres suddenly no other place for your customers to go. This means your customers will pay a premium for your brand.
Your product or service is not your brand and neither is your logo or business card. Your brand is the genuine personality of your business. Your brand is what your company stands for and what it is known for. Look in the mirror and ask yourself what you stand for and then go around the room and ask company leaders what they think the company stands for. Settle on one or two brand pillars and build your brand around them. If you cant define your brand, then your customers wont be able to either. And then you run the risk of having someone else define your brand for you probably one of your competitors.
Think of a brand as a promise and branding as the act of devising the promise your company makes to the world. Marketing, on the other hand, is the strategy that differentiates your companys brand promise from all the other brand promises offered by companies in your industry sector. Marketing is like a toolbox that contains branding, advertising, direct mail, market research, public relations and other business development tools.
Your brand is your lifestyle so if you havent taken the time to specify your companys brand, doesnt spend another dime on marketing, advertising or public relations activities until you do.