Tag Archives: mobile

How Does a Push Message Work for My Company?

Push message technology is basically where information is pushed from the business to the client. Typically, clients or interested parties subscribe to a company’s ‘channel,’ giving permission to receive push messages on that ‘channel.’ Push is an internet based messaging technology, but it can show up in text messaging form or in a company’s app on the customer’s mobile device. Consumers who have loaded apps to their cell phones (or other mobile devices) can receive a push even when the app is not on. A push messaging platform allows a company to use push technology for marketing purposes.

Consumers who load an app but seldom use it can be ‘woken’ up by a push from the company, reminding them of the company’s value. Marketing through push messages can include internet messages about deals, events, coupons, offers, and more. With a push messaging platform, you can schedule your entire audience to receive a push at a certain time. However, you can also break all contacts into groups, sending to specific groups or even individuals. Delivering useful information, like breaking news, traffic problem spots, or sports scores can help to get consumers engaged with your company.

Staying connecting with potential customers and previous customers is important for maximizing sales. In the fast paced world we live in today, many people do not remain loyal to a company because they have used them successfully in the past. Keeping your company name in front of past clients can help to generate repeat sales and lifelong customers. A push messaging platform will enable you to make the most of the increasingly internet-centric society in which we live. It’s rare for an individual in this modern day to not carry a cell phone with internet capability. The number of mobile internet customers is growing by leaps and bounds. Having access to this huge audience is essential for serious expansion of your business.

With the right mobile technology working for your business, you can influence the decisions of many more people by leveraging the power of the internet. Mobile website and app development, text messaging, and push messaging platform use will move your company forward while others will be left behind as customers turn to those businesses they can access on the go. Mobile platforms have three main formats: iOS, Android and Blackberry. It is ideal for a push message interface to work on all three types of operating systems.

How to Design a Website that's Just Right for the Mobile Market

Lately, there’s been an explosion in the mobile phone industry, with public eagerly embracing every new advance. One of the biggest changes is how easy it’s become for mobile phone users to get online using smart phones such as the iPhone. People who use smart phones have come to rely on these gadgets for a wide variety of purposes, from communicating with friends to managing business tasks. With such a large and growing market, surely there must be a way for you to benefit from it. One simple way to get involved is to design your own mobile website that can be accessed by any smart phone user. If you want your mobile website to get noticed, you have to follow certain principles that will ensure it doesn’t get lost in the crowd. There are some surefire ways to make sure your mobile website gets noticed, and we’ll be covering some of them here.

Keep Content to a Minimum: Mobile websites have to be designed so that they’re user friendly when viewed on mobile phone screens, so you don’t want to overdo it with content. So make the most out of what you use rather than overloading the site with content. People using mobile phones will be doing lots of different tasks, so you can’t expect them to read large amounts of content on your website. Aim at giving them a great mobile experience with your website. A minimal approach will be allow users to view it more clearly and quickly, which means a higher response rate.

Give People Access to Your Main Site: Don’t forget to give visitors to your mobile site a link to your regular website or blog, as some visitors may feel there’s not enough info on the mobile site. The whole purpose of your mobile website is to draw attention to your main site; the majority of the people landing on your site through their mobile phones will be satisfied with the short amount of information you present. Linking to your primary website will provide you with more visitors, and it will show the people who find your mobile site that you have a larger presence online.

Autosensing SetUp: It makes no sense whatsoever to split your branding efforts for promotions and advertising with two different web addresses. What you need to do is set up auto-redirection and auto-sensing on your mobile browsers main site. Now you will be able to advertise only one primary URL and also eliminate the possibility of confusion that your visitors may have once they arrive. Designing an effective mobile website design is all about balancing the various elements and getting them right. What we discussed in this article isn’t that difficult to apply, but it will definitely help you make your mobile site stand out of the crowd.

History of Wireless Technologies

Introduction

It took decades for wireless technologies to grow from just a simple concept to a revolutionary, innovative technology integrated in devices from computers and handsets to microwave ovens. Michael Faraday may not have had a clue that his discovery of the principle of electromagnetic induction would also induce a domino effect which ultimately resulted in the development of wireless technologies that we use now.
Starting from radios, wireless technologies basically grew out of proportion presently reaching the discovery of 4G connectivity. Human being’ constant desire to develop a much more efficient technology seems to have triggered the advancement of wireless technologies. At present, WiFi Hotspots are found almost everywhere in urban buildings, offering internet access to devices connected over Wireless LAN. Indoor access points let users connect to wired networks and are widely used in coffee shops and other public places.

The interesting past of wireless technologies

Faraday’s electromagnetic induction principles and Marconi’s discovery of wireless signal transmission brought forth a new idea of wireless communication. Funded by the US military in the World war era, scientists eventually developed a short distance communication device for using in the battlefield, which later went on to be a household device named Radio. However, when electronic device manufacturers started funding creative and innovative ideas, the radio found its successor in the form of wireless phones. The gigahertz radio frequencies then enabled point to multipoint or PMTP communication. This started the rapid evolution of wireless technologies.
Presently wireless internet service provider or WISP equipments are abundant supporting operation over licensed band of frequencies in UHF band. Wisp equipments can operate over 900 MHz to up to 5 GHz frequencies. Now customers can use CPEs or Customer Premises equipments such as wireless telephones, WiFi routers, set-top boxes etc to distribute service providers’ services around the house via Wireless LAN.

Evolving from 1G to 4G

The technology implemented in cellular phones came to be known as the first generation wireless communication technology known as 1G. The wireless technology transmitted Analog signals at up to 2.4 Kbps and made it possible for users to make calls to other phones in the same country. It supported frequencies of upto 800 MHz. Data services were almost nonexistent in 1G.
Owing to the demand for better sound quality, the 2G technology was developed. Even though this form wireless technology provided the same data rates of 1G, the sound quality improved as it used Digital Circuit Switched technology. The D-AMPS technology in 2G covered USA; while the TDMA based Global System for Mobile communication (GSM) covered Europe when the technology was first introduced.
This paved the way for an interim evolution of 2G known as 2.5G with carrier frequencies of 200 kHz. The technology made its way to Asia in addition to Europe and USA. The services that came with the wireless technology included those offered by 2G such as Short messaging service, Call forwarding, caller ID and seamless roaming. The 2.5G technology made roaming calls possible, letting subscribers make calls from different national boundaries provided the service provider allowed it. Base stations installed at fixed locations made this communication possible. GPRS and EDGE were the result of 2.5G.
Reaching a targeted rate of 2 Mbps data transfer, the 3G technology arrived with global wireless frequencies enabling more phone calls per mobile and high speed data transfers for convenient video conferencing and streaming. 3G was first commercially launched in Japan by NTT DoCoMo in 2001featuring technologies like WCDMA, CDMA2000 and UMTS. The carrier frequency went up to 5 MHz depending on the frequencies supported by different countries.
Just like 2.5G, 3G also had an interim step up in the form of 3.5G more popularly known as Pre 4G. Although it didn’t get officially recognized as a standard by the ITU, 3.5G was considered a first step to the next cellular technology generation, then known as IMT-Advanced, which brought forth technologies like LTE and HSPA+.
The fastest cellular technology at present, named as 4G, uses Digital Broadband signals supporting data rates of up to 40 Mbps. The features included increased access and portability, worldwide roaming, and enhanced multimedia. Multichannel hi-fi TV broadcasts and super fast HD video streaming are added advantages. It’s currently under development to support a wider range of frequencies. Based on all IP packet switched networks, the 4G technology supports a scalable channel bandwidth ranging from 5-20 MHz.
The 4G system spectral efficiency has gone up to 3 bits/Hz/cell in the downlink and 2.25 bit/Hz/cell for using indoors. It provides the first opportunity for broadband access from remote locations. The growing divergence between telecom operators and vendors and the increased cost are supposedly the only weaknesses of this technology. The advent of 4G is presumed to squeeze the market competition in the mobile industry. FCC is currently seeking more unlicensed band of frequencies in the 5 GHz band to support gigabit range speeds for WiFi.

Other wireless technologies

The new 802.11 n is the latest wireless technology succeeding 802.11 b/g/a and can transmit multiple data streams through multiple antennas. Apart from cellular technologies from 1G to 4G, one renowned and widely used wireless technology is the Bluetooth, designed for sharing data at short distances. The Near Field Communication or NFC is another new technology that allows devices to establish radio communication with each other by just touching them together.
NFC is simple to set up and is basically used to boot more capable wireless connections at low speeds and to enable Bluetooth communication and file transfer faster. It can be used to share contacts, photos, videos and other files in a social networking platform and also gives easy access to multiplayer mobile games.

Conclusion

With the advent of innovative wireless technologies like LTE and NFC and many others, the applications and use of wireless technology constantly expand exceeding expectations. This justifies the need for technological improvements that follow international standards. Owing to the enormous increase in demands for better connectivity and high bandwidth data usage on mobile devices, further advancement of wireless technology is inevitable.