Tag Archives: media
Internet Marketing: The Tools of the Trade
Internet marketing requires extensive skills and resources in order to achieve significant success. These skills include SEO or Search Engine Optimization, SEM or Search Engine Marketing, SMO or Social Media Optimization and SMM or Social Media Marketing. Additionally, many savvy marketers use direct and offline marketing to drive traffic to their internet marketing campaigns. Understanding the tools of the internet marketing trade is imperative in order to capitalize on the vast opportunities it provides.
SEO / Search Engine Optimization
SEO refers to techniques used to improve the organic search engine rankings of a website or web page for particular terms related to that page or site. This includes on page optimization – techniques that directly influence a website, and off page optimization – techniques that influence ranking off the site; especially the building of backlinks.
SEM / Search Engine Marketing
SEM is paid search advertising. When a web user enters a search term in a search engine, the results displayed are both paid and organic; with the paid results often being highlighted and showing at the top, sides and bottom of the site. Organic results are shown in the center. Advertisers can bid to have their ads shown in the top paid positions for a range of selected keywords. With SEM, you can get traffic to a brand new website, a website that hasn’t been indexed, or you can send traffic to a landing page or a Facebook or other social media page.
SMO / Social Media Optimization
SMO is to SMM as SEO is to SEM. In more simple terms, SMO refers to practices that make a social media page – like a Facebook profile or Fanpage – more visible in search results of both social media sites and traditional search engines. Social media optimization also takes advantage of careful keyword research and placement, as well as the building of backlinks.
SMM / Social Media Marketing
Social Media Marketing uses social media to display ads in a similar way that SEM displays ads to searchers. For instance, Facebook Advertising allows users to have their ads featured in the sidebar. These ads can be displayed when users search for related information, or they can be displayed based on demographic or geographic targeting data. A proper SMM campaign is the perfect accompaniment to a comprehensive SMO strategy.
Direct and Offline Advertising
Driving traffic to websites via traditional marketing such as Direct Mail, billboards, SMS advertising is an extremely effective way to approach internet marketing. Few IM’s take advantage of this fact because so many of them incorrectly perceive a disconnect between internet marketing and direct marketing. However, it’s obvious that direct marketing works because web addresses and advertisements for websites are featured everywhere from bus stop benches to signs being towed by airplanes.
The tools of the internet marketing trade are a comprehensive set of skills, technology and resources that would be difficult for one person to manage. In order to dominate your markets, the best chance for success lies with a professional internet marketing firm. To learn more, please use the links below.
Internet Marketing: The Tools of the Trade
Internet marketing requires extensive skills and resources in order to achieve significant success. These skills include SEO or Search Engine Optimization, SEM or Search Engine Marketing, SMO or Social Media Optimization and SMM or Social Media Marketing. Additionally, many savvy marketers use direct and offline marketing to drive traffic to their internet marketing campaigns. Understanding the tools of the internet marketing trade is imperative in order to capitalize on the vast opportunities it provides.
SEO / Search Engine Optimization
SEO refers to techniques used to improve the organic search engine rankings of a website or web page for particular terms related to that page or site. This includes on page optimization – techniques that directly influence a website, and off page optimization – techniques that influence ranking off the site; especially the building of backlinks.
SEM / Search Engine Marketing
SEM is paid search advertising. When a web user enters a search term in a search engine, the results displayed are both paid and organic; with the paid results often being highlighted and showing at the top, sides and bottom of the site. Organic results are shown in the center. Advertisers can bid to have their ads shown in the top paid positions for a range of selected keywords. With SEM, you can get traffic to a brand new website, a website that hasn’t been indexed, or you can send traffic to a landing page or a Facebook or other social media page.
SMO / Social Media Optimization
SMO is to SMM as SEO is to SEM. In more simple terms, SMO refers to practices that make a social media page – like a Facebook profile or Fanpage – more visible in search results of both social media sites and traditional search engines. Social media optimization also takes advantage of careful keyword research and placement, as well as the building of backlinks.
SMM / Social Media Marketing
Social Media Marketing uses social media to display ads in a similar way that SEM displays ads to searchers. For instance, Facebook Advertising allows users to have their ads featured in the sidebar. These ads can be displayed when users search for related information, or they can be displayed based on demographic or geographic targeting data. A proper SMM campaign is the perfect accompaniment to a comprehensive SMO strategy.
Direct and Offline Advertising
Driving traffic to websites via traditional marketing such as Direct Mail, billboards, SMS advertising is an extremely effective way to approach internet marketing. Few IM’s take advantage of this fact because so many of them incorrectly perceive a disconnect between internet marketing and direct marketing. However, it’s obvious that direct marketing works because web addresses and advertisements for websites are featured everywhere from bus stop benches to signs being towed by airplanes.
The tools of the internet marketing trade are a comprehensive set of skills, technology and resources that would be difficult for one person to manage. In order to dominate your markets, the best chance for success lies with a professional internet marketing firm. To learn more, please use the links below.
Major Reasons How Social Media Can Help Your Business
Many small business owners think that social media is not for them. Some think that its only for kids, while others think that it leads to unhealthy competition among their own websites. Many business owners ignore the usefulness of social media. But here are the 7 major reasons how social media can help your business. Especially if you have any financial website, social media sites helps a lot to draw a large number of visitors to your website.
Social media is becoming an integral part of every individuals life. People are looking for more and more ways to make social networking sites part of their daily life. So if you want to appear on the websites where potential consumers spend time, make the best use of the latest advances in technology. According to the recent research, every 20 minutes Facebook members like pages 7.6 million times. It is also estimated that 51 percent of active Twitter users follow companies, brands and products on social networks.
Marketing 101 teaches us that we need to be where our customers are. Social media allows your company to reach millions and millions of potential customers where they can automatically stumble upon your brand while browsing social sites. So if you want to get exposure, post your information and message on the networking sites. Studies have also demonstrated that people have to hear (or see) your companys name at least nine times before they decide to buy your products or services. New consumer research indicates that over 50 percent of Facebook fans and Twitter followers are likely to trust and respect a company whom they know through social media.
Many social media sites are now integrated with search engines. If you are looking for a local restaurant, Google will likely reveal all the social media pages of area restaurants, such as Facebook, Twitter, Urbanspoon and Yelp. You may review pages and see what your friends or other local diners think about the restaurants. Create your social profile rich in keywords and quality content that can help you generate traffic to social media, and in turn you companys website.
Finding the target audience is a tough job for any kind of marketing campaign. You can use social media outlets and can create social media profiles to target your current and potential customers based on specific interests and demographics.
Creating interesting media pages to your companys website and posting inspiring messages on it, you can generate traffic to your website that would otherwise be unattainable.
Being a part of the online correspondence, you can establish your business ethics and morality, and can demonstrate your business reputation. You can respond to negative comments and reviews, and can defend the inaccuracies that exist.
Social networking sites, such as Facebook, LinkedIn, Twitter & Myspace also allow you to post and share events with the potential visitors. Facebook also provides you with a social proof by allowing you to see which of your acquaintances are attending the event.
In conclusion, these are the seven major reasons how social media can help your business and why it is so important.