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Search Engine Optimisation – What Makes it So Important

If you have a website, then it’s likely you’ve come across the term ‘SEO’ (Search Engine Optimisation) before. But what does this confusing little acronym actually mean? And why is it even important to know about it? Many people are saying that SEO is one of the most crucial factors in a business marketing strategy today – but is this relevant for your company? After learning a bit more about SEO in this article, you will hopefully be able to make an educated decision.

What does SEO mean?

SEO stands for ‘Search Engine Optimisation’. When you use this term in relation to your website, blog, or other forms of online material, you are saying that the content (words) in your online material have certain ‘keywords’ or ‘key phrases’ in them which people are searching for on Google, Yahoo!, Bing, or any of the other major Search Engines. Further than this, you are saying that (hopefully!) the keywords in your content are ones that have been chosen strategically to attract already qualified customers (people who want what you are selling) to your business – probably through your website.

Since the keywords people search are directly linked to the website which pop up in response to their needs, it’s pretty easy to see how having a website or online marketing material which is SEO ‘friendly’ (i.e. specifically geared towards those particular keywords) is important to make sure that they find you on the web.

How does it apply to your business?

If you currently have a company website, your site will have a ‘ranking’ i.e. a position it holds in a Google search for any combination of keywords. For example, if you are a florist you might be sitting at number 10 for ‘red roses Christchurch’ or number 50 for ‘online flower orders’. The problem here is that you are only appearing on the first page of Google for the first set of keywords, and much further down the list for the second set.

Ideally, you want to be listed on the first page for as many relevant keywords as possible. This ensures that those who want your product or service can find you. SEO plays a very big role in achieving this.

Can you learn SEO by yourself?

The field of Search Engine Optimisation is a sea of information. There are many tips and strategies out there which may or may not prove to be useful for your business marketing plan. Sometimes it is best to seek out people who specialise in SEO and have spent many hours finding out what works and what doesn’t. DIY can be a tempting option, but probably won’t have a long term pay-off.

SEO can make or break a business in this internet-dependent world. Make sure you put it to work for yours.

Online Social Bookmarking 101

Social bookmarking is a fantastic marketing tactic for the backlinks that it can create for your site or weblog. Because backlinks are an important component of getting the website ranked very high in Google for search terms it’s important to be involved in online social bookmarking. With this article we’ll look at some tactics that will improve your chances of getting your websites and weblogs bookmarked.

One factor that new users of social media sites do is try to publish their website or weblog to a website like Digg without making some buddies within the community. On a website like Digg for instance it’s so important that you check out what other members are publishing and digg some of the written content in the event you believe their content material is useful. Make sure you only submit top quality written material to bookmarking web sites so other users are more likely recognize your username when exploring bookmarks.

By making friends within the community and engaging you are much more likely to get your content material social bookmarked or in this specific case dugg. It’s actually super easy to make friends on these social bookmarking web sites. You simply have to search for users social bookmarking websites in the very same market than yours. Being a reliable community member is important on all bookmarking sites because many new social bookmarkers tend to spam. Assuming your content material is good and useful your buddies will help social bookmark your web site.

Another tactic to improve your chances of getting your web site or blog bookmarked is to just publish the content material that you believe other members will find valuable or interesting. Publishing every page of the web site to StumbleUpon can easily get you banned and at the least each subsequent stumble will not be worth just as much. For websites like Digg it is so important to submit your very best weblog posts or informational content material as the savvy online community over there only likes valuable written content. Provide wonderful content material and your web site will be bookmarked by friends and some other people.

Ultimately to be a well known social bookmarker it is crucial to only bookmark content material from others that you really deem to be quality. If a StumbleUpon friend sends you a site that looks like spam it’s best to just not stumble it. By just social bookmarking top quality written content you and your web sites will likely be viewed in a favorable light. You will get a lot more Digg and StumbleUpon friends this way and thus more bookmarks and back links in the end

Online Social Bookmarking 101

Social bookmarking is a fantastic marketing tactic for the backlinks that it can create for your site or weblog. Because backlinks are an important component of getting the website ranked very high in Google for search terms it’s important to be involved in online social bookmarking. With this article we’ll look at some tactics that will improve your chances of getting your websites and weblogs bookmarked.

One factor that new users of social media sites do is try to publish their website or weblog to a website like Digg without making some buddies within the community. On a website like Digg for instance it’s so important that you check out what other members are publishing and digg some of the written content in the event you believe their content material is useful. Make sure you only submit top quality written material to bookmarking web sites so other users are more likely recognize your username when exploring bookmarks.

By making friends within the community and engaging you are much more likely to get your content material social bookmarked or in this specific case dugg. It’s actually super easy to make friends on these social bookmarking web sites. You simply have to search for users social bookmarking websites in the very same market than yours. Being a reliable community member is important on all bookmarking sites because many new social bookmarkers tend to spam. Assuming your content material is good and useful your buddies will help social bookmark your web site.

Another tactic to improve your chances of getting your web site or blog bookmarked is to just publish the content material that you believe other members will find valuable or interesting. Publishing every page of the web site to StumbleUpon can easily get you banned and at the least each subsequent stumble will not be worth just as much. For websites like Digg it is so important to submit your very best weblog posts or informational content material as the savvy online community over there only likes valuable written content. Provide wonderful content material and your web site will be bookmarked by friends and some other people.

Ultimately to be a well known social bookmarker it is crucial to only bookmark content material from others that you really deem to be quality. If a StumbleUpon friend sends you a site that looks like spam it’s best to just not stumble it. By just social bookmarking top quality written content you and your web sites will likely be viewed in a favorable light. You will get a lot more Digg and StumbleUpon friends this way and thus more bookmarks and back links in the end