Tag Archives: marketing

Migrating From Old to New Post Room System

December 29, 2017   Site Security   No comments

With the advent of computers and Internet the commercial world has undergone a huge transformation. While most of the things are now in digitized forms there was no question of the post room system remaining unaffected by the trend.

In the last two decades, information technology has completely transformed the entire world and the greatest impact is experienced in the commercial world. As the entire world is turning digital the postage and mail systems of earlier times are fast becoming redundant. They are replaced steadily by a new and far more efficient system of digital mailing systems. However, like the manual postage system of the past, lost packages continue to be a problem for the digital world as well. These problems can be effectively addressed using mailroom tracking software by the prospective users.

The New Trend

Some of the basic features of the new trend are as follows.

• Old post room system has now been replaced in most enterprises including the small and medium ones who have installed new digital mailing rooms in their offices.

• New mailrooms not only save paper but also turning out as the central hub for any information technology based service.

• Digital mailrooms are used to manage the documents and contents in an enterprise and they are transmitted to the target people through electronic means in a few seconds that saves time, energy, and money.

Benefits of New System

Besides saving time and energy, the new system could turn out to be economic as well. At the same time it can increase the productivities in an enterprise by cutting down on the handling and paper costs involved in direct mailing system. Apart from these; achievement of the desired marketing goal can also become easier with digital mailroom in operation.

Effective Combination

An effective combination for most enterprises would be an intelligent merger of the digital and direct technologies.

• When it comes to direct mail marketing process; the method is sending promotional postcards, envelops or such other post materials that involved physical delivery by postal or courier services to the recipient.

• For distant audiences the digital marketing with digital mailroom promotional posts could be the better option as one can reach out to millions of recipients simultaneously without wasting time and effort.

But in either case tracking the packages would be the primary concern for the post room and that can be ensured using quality tracking software.

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3 Reasons Why Conversion Rate Optimisation Delivers Far Higher ROI Than SEO, PPC, or SMM

December 28, 2017   Search Engine Optimization   No comments

Conversion rate optimisation focuses on optimising the various components of your website to ultimately increase conversions. Also known as CRO, this optimisation process can take several weeks to complete and include one or more of the following components: Website traffic analysis; heat mapping analysis; revising direct response copywriting tools, modifying sales funnels, revising web design, and fixing web programming issues.

Now to be clear, the purpose of conversion rate optimisation is to increase online sales making it very similar to PPC, SEO, SMM, and even Content Marketing. In other words, CRO is just one of many investment options you can choose from to grow your online sales. But unlike SEO, PPC, SMM, or even Content Marketing, CRO delivers a massive ROI and is hands down the best investment option for your online business for 3 very critical reasons:

1: The ROI from CRO Continues to Grow Long After Service is Complete: You know what happens when you stop investing money in PPC, SEO, SMM, or even Content Marketing? Yep, your sales dry up and the ROI for that investment stops growing. Now sure, PPC dries up immediately while SEO, SMM, and Content Marketing take longer, but without constant investment these options will stop producing sales relatively quickly. But with conversion rate optimisation, your increased sales continue to roll in long after the CRO experts have completed their work. So even a modest conversion rate increase that only yields another $2,000 in sales per month adds up to a whopping $24,000 in additional sales throughout the year.

2: Conversion Rate Optimisation Lowers Traffic Costs: Think about it: PPC, SMM, SEO, and Content Marketing all require you to invest additional resources to generate those extra sales. So while your sales are going up, so too are your marketing expenses which means your profit margins remain flat. But CRO experts significantly boost your overall profits because they help you generate more sales with less traffic by eliminating the non-converting keywords from your paid traffic streams. CRO companies will also review your SEO and SMM efforts to make sure your efforts are actually generating sales instead of merely sending traffic. So in the end, conversion rate optimisation reduces traffic costs without sacrificing conversions so you literally generate more sales with less traffic and thus dramatically boost profits.

3: 100% Conversion Focused
Although you probably hire SEO, SMM, and PPC experts with the hopes of increasing sales, you are technically only paying for more traffic. And as you may have learned the hard way, more traffic does not always correlate with more sales. This is why SEO and PPC experts always want to talk about your rankings or the amount of traffic they are sending to your site while conveniently ignoring how many new sales their efforts are generating or how little ROI they are truly generating for their services. But with CRO experts, their only goal is to increase overall conversions and the ROI from their services reflects this fact.

Concluding Thoughts
From SEO to CRO and everything in between, a website owner has a lot of valid options to choose from in order to increase sales on their website. But unlike most other options, conversion rate optimisation will not increase your marketing costs which dramatically increases the ROI. In addition, the ROI from a CRO project will continue to grow long after the initial project is complete instead of disappearing the minute you cease investing, like with SEO, PPC and other options.

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How to Build a Global Brand

December 27, 2017   Search Engine Optimization   No comments

To build a global brand is not an easy endeavor. This requires knowledgeable techniques and is not just launching a site to access the world. The process can be overwhelming if you have no systematic and tactical basis to discover a foothold. This is also the reason of failure to the marketing efforts of many companies.

As a result, if you have no knowledge about internet marketing, well-informed people can be of your assistance for firm brand strategy. In addition, you can also add extra help such as the following:

Position yourself correctly

This is very important when you are searching for competitive advantage for your company. The business competition today is undeniably mounting, thus, aside from the internet marketing services it would also help if you make an effort to position yourself correctly. How? Understand what and where the majority of customers shop. If you are selling high-end products and services, market it to the right buying location and determine where they best fit into the mix. This can truly make a good strategy to your marketing goal.

Understand the behavior of your customers

Every customer has unique buying preferences. In your part, it would help if you will try to understand their behavior. For example, you do not need to display your products at the industrial location if most of your customers usually shop close to your home. This concept is a must in terms to studying consumers’ way of shopping.

Determine how to translate your brand

It’s not a good idea if you can’t correctly translate your brand into another language. Since the internet marketing can take you to different places in the world, taking consideration on the language can help you communicate with the customers who are millions miles away from your range. To do this, use a product name in a single language that’s catchy for global use. Language can blunder towards misinterpretation cultural norms, which is proven true by many experts when it comes to introducing a brand beyond the borders.

Internet marketing can be very confusing. Sufficient knowledge is crucial to accomplish winning result. Select Marketing & Web Solutions can offer internet marketing administration if you need online business advice and/ or services.

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