Tag Archives: marketing
London Web Design And Branding Company
Understanding What A Brand Is and Isnt
Branding is less about getting target market customers to choose your company over the competition and more about getting your target market to see that your company is the only one that provides a solution to their problem.
London web Design Company will clarify what the objectives that an effective brand must achieve:
Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Cements user loyalty
Its important to understand that you wont succeed in branding unless you understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies throughout your company at every point of public contact.
Your brand resides within the hearts and minds of your customers, clients and prospects. It is the sum total of their experiences and perceptions, some of which you can influence and some of which you cannot.
Because businesses battle day-in and day-out to not only retain existing customers but gain new ones, having a strong brand can be invaluable. Its important that you spend time in researching, defining and strengthening your brand. After all, your brand is something of a promise to your customers. Its the foundational piece of your marketing communications, and something you dont want to be without.
Its important to define your companys brand identity (or products personality) before you spend any money at all on advertising or marketing. Many people mistakenly use the terms branding, marketing, public relations and advertising interchangeable, but theyre not the same. If you start spending money on marketing, public relations and advertising without first establishing a solid brand, youll find that it is money wasted. Branding happens before these other activities.
At Kings Cross Media, London leading Web Design Company, they first create the brand and then then raise awareness of it.
Branding isnt just about awareness; its about your personality. Most people are aware of cancer, but how many people want it? Branding is about getting your customers to see you as the only solution to their problem. Once youre viewed as “the only” such company, theres suddenly no other place for your customers to go. This means your customers will pay a premium for your brand.
Your product or service is not your brand and neither is your logo or business card. Your brand is the genuine personality of your business. Your brand is what your company stands for and what it is known for. Look in the mirror and ask yourself what you stand for and then go around the room and ask company leaders what they think the company stands for. Settle on one or two brand pillars and build your brand around them. If you cant define your brand, then your customers wont be able to either. And then you run the risk of having someone else define your brand for you probably one of your competitors.
Think of a brand as a promise and branding as the act of devising the promise your company makes to the world. Marketing, on the other hand, is the strategy that differentiates your companys brand promise from all the other brand promises offered by companies in your industry sector. Marketing is like a toolbox that contains branding, advertising, direct mail, market research, public relations and other business development tools.
Your brand is your lifestyle so if you havent taken the time to specify your companys brand, doesnt spend another dime on marketing, advertising or public relations activities until you do.
Easy Tactics To Use The Internet To Promote Yourself And Your Business
When it comes to the Internet, its a tough place because all of your competitors will be out there vying for a position in the same marketplace. The reason for this is that Internet marketing is a powerful tool that you could use to market every project imaginable and still be in a winning position.
In Europe alone, almost 60% of the population use the Internet regularly and in North America, that figure is almost 80%. Most people using the Internet will use it when searching for product reviews prior to buying something. Many people have now abandoned buying a daily newspaper and receive their news online. Search engines now account for approximately 80% of online traffic. All in all, the Internet is the best place to go if you want to find information.
When you are designing your web pages, or perhaps employing somebody else to do it for you, its essential that you make the Internet work for you and, for professional web designers, they will gauge their success on how much traffic they are able to attract to a particular site.
To put your Internet marketing into overdrive you need to carefully think about your keywords. How do you think the search engines will establish what the user is attempting to look for? At the very epicentre of any Internet marketing tactics is the use of keywords to drive traffic to web pages, so web designers need to focus upon the keywords that a particular target market is going to use.
As far as your website is concerned, it can be really sophisticated and complex, with Flash and all sorts of other things. However, this can be counterproductive because all any user wants is to find the information they seek. You therefore need to make sure that your site is streamlined and as simple as you can make it, with easy navigation and links that work!
Try communicating via regular newsletters. When people visit your site, hopefully what you will get out of it is an email address. You can use this to maintain regular contact with them with a monthly newsletter. This is a cost-effective way in which you can build up relationships with prospective clients, whilst promoting your products and services.
Blogging is perhaps one of the most effective ways in which to attract traffic, but it is also very time-consuming. There are some very well known bloggers who have literally thousands of people who regularly visit their blog sites, so if you are a person who really likes to write, you can use this to your advantage and drive traffic to your web pages.
Press releases can be very helpful. Large companies regularly send out press releases to the media whenever they have an event they wish to promote, or a new product or service coming out. The Internet is an inexpensive way for them to get their message across and is very effective. Ensure you put your keywords into such releases.
If you use these tips, then you should have a very successful marketing campaign.
Easy Tactics To Use The Internet To Promote Yourself And Your Business
When it comes to the Internet, its a tough place because all of your competitors will be out there vying for a position in the same marketplace. The reason for this is that Internet marketing is a powerful tool that you could use to market every project imaginable and still be in a winning position.
In Europe alone, almost 60% of the population use the Internet regularly and in North America, that figure is almost 80%. Most people using the Internet will use it when searching for product reviews prior to buying something. Many people have now abandoned buying a daily newspaper and receive their news online. Search engines now account for approximately 80% of online traffic. All in all, the Internet is the best place to go if you want to find information.
When you are designing your web pages, or perhaps employing somebody else to do it for you, its essential that you make the Internet work for you and, for professional web designers, they will gauge their success on how much traffic they are able to attract to a particular site.
To put your Internet marketing into overdrive you need to carefully think about your keywords. How do you think the search engines will establish what the user is attempting to look for? At the very epicentre of any Internet marketing tactics is the use of keywords to drive traffic to web pages, so web designers need to focus upon the keywords that a particular target market is going to use.
As far as your website is concerned, it can be really sophisticated and complex, with Flash and all sorts of other things. However, this can be counterproductive because all any user wants is to find the information they seek. You therefore need to make sure that your site is streamlined and as simple as you can make it, with easy navigation and links that work!
Try communicating via regular newsletters. When people visit your site, hopefully what you will get out of it is an email address. You can use this to maintain regular contact with them with a monthly newsletter. This is a cost-effective way in which you can build up relationships with prospective clients, whilst promoting your products and services.
Blogging is perhaps one of the most effective ways in which to attract traffic, but it is also very time-consuming. There are some very well known bloggers who have literally thousands of people who regularly visit their blog sites, so if you are a person who really likes to write, you can use this to your advantage and drive traffic to your web pages.
Press releases can be very helpful. Large companies regularly send out press releases to the media whenever they have an event they wish to promote, or a new product or service coming out. The Internet is an inexpensive way for them to get their message across and is very effective. Ensure you put your keywords into such releases.
If you use these tips, then you should have a very successful marketing campaign.