Tag Archives: marketing
5 Key Reasons why SEO Should Be a Part of Your Marketing Toolkit
Wonder if first page search engine ranking is vital for your business?
Here are 5 reasons why you should ensure SEO is part of your company’s marketing toolkit:
Google-it
Everybody Googles It
Search engines in general, and Google in particular, are now the main route for researching any purchase. A proportion of your potential customers will use Google just like you to look for the services or products on offer. Being on the first page of the search engine results will drive more customers to your site.
91% of people surveyed said they prefer using natural search results when looking to buy a product or service online.
Even new customers that come to you through referrals will still search on Google for the services they are looking for and to see whats on offer. You need to make sure that they see your company name when they are searching.
Shopping-around – Your Customers Are Looking Elsewhere
Even if you have a loyal customer base, or you are on a preferred supplier list, your customers are likely to be searching on your key phrases in Google. If your customers are researching the market, or even looking for a service that they dont realize you are able to provide, do you want the competition to win the business just because theyve invested in SEO and you havent?
If you are in a fairly competitive sector, youll need the help of an agency specializing in SEO, as there are a large number of both on-site and off-site factors to consider when you want to achieve first page rankings on Google.
Number-one = Authority.
Many people using the internet consider companies who appear on the first page of Google as leaders in their sector. 36% of search engine users believe that companies whose websites appear top of the search results are the leading companies in that field. Only 25% believe that top search engine rankings do not automatically signify an industry leader (iProspect / Jupiter Research 2006).
Further research also indicates that 62% of users click on results on the first page and 92% within the first 3 pages, with only 8% going further than the first 3 pages.
Cost Effective
Search engine optimization (SEO) and search engine marketing (SEM) overall is far less expensive than traditional marketing methods, which allows you to increases your bottom line whilst reducing your customer acquisition costs.
Conversion rates from organic search tend to be lower than the conversion rates from paid search. Achieving high results for valuable key phrases in the natural search results is a very cost effective method of driving important traffic you your site. In a recent study conducted by Hubspot, 43% of businesses reported the cost per lead for organic search marketing (SEO) as below the average cost per lead for their business.
Trust
Organic search is more popular and trusted than sponsored links. You should use SEO to get more traffic at a lower cost. Sponsored links are a cost effective way to get your business onto the first page of search engines, but normally natural listings drive more traffic to your site at a lower cost per sale. When looking to buy a product or service online, 91% of people said they preferred using natural search engine results (Tamar 2008 Search Attitude Report). The same survey also found that 31% of people actively choose natural search over paid search results as they trust search engines to give them the most relevant results.
If you want to be a leader in your chosen market, ensuring that your position in the search engines reflects your market position is an essential part of your future customers perception of your brand.
Free Internet Marketing Ideas And Increase Link Popularity
There are many free internet marketing strategies being share out there but currently the one that stands out is link building. Though content management is a task that needs you to be determined and patience, it is achievable if it is approached the right way. Most people who are getting to start online business in most cases lack the finances to promote their websites and thus the importance of sharing proven tips of free internet marketing tactics.
The one integral aspect that would prompt your visitors to link to your site is content. I agree with you that the idea of generating new and engaging content constantly is not easy. But on the flip side sharing information is the best strategy of getting your website or blog a page one listing on the major search engines. Therefore, think outside the box so as to stand out.
Many think that free internet marketing is about instant success; anything that is free may not require you to spend money but there is always a price to pay. Most the time the cost is in terms of time, but remember that “time is money”. This means if you use your time the right way implementing the correct strategies then your efforts will surely pay up sooner or later.
Take note that when I talk of content I do not necessarily mean text, there are other forms of content that can really boost your free internet marketing venture. These include images and videos, the idea here is to improve your visitors experience whenever they visit thus retain them on your site. Let me remind you that images are more likely to be clicked.
Make sure that your videos are interesting and informative to encourage people to link to them and help you distribute them on the internet. Sharing humorous topics will get you traffic but this will not last long, but if your information is also useful you will create a lasting effect thus succeed in free internet marketing though video marketing.
These are just some tactics to help you increase your link popularity and in the long run boost organic traffic to your blog or website. Follow the links below to learn more insightful topics on Free Internet Marketing.
Free Internet Marketing Ideas And Increase Link Popularity
There are many free internet marketing strategies being share out there but currently the one that stands out is link building. Though content management is a task that needs you to be determined and patience, it is achievable if it is approached the right way. Most people who are getting to start online business in most cases lack the finances to promote their websites and thus the importance of sharing proven tips of free internet marketing tactics.
The one integral aspect that would prompt your visitors to link to your site is content. I agree with you that the idea of generating new and engaging content constantly is not easy. But on the flip side sharing information is the best strategy of getting your website or blog a page one listing on the major search engines. Therefore, think outside the box so as to stand out.
Many think that free internet marketing is about instant success; anything that is free may not require you to spend money but there is always a price to pay. Most the time the cost is in terms of time, but remember that “time is money”. This means if you use your time the right way implementing the correct strategies then your efforts will surely pay up sooner or later.
Take note that when I talk of content I do not necessarily mean text, there are other forms of content that can really boost your free internet marketing venture. These include images and videos, the idea here is to improve your visitors experience whenever they visit thus retain them on your site. Let me remind you that images are more likely to be clicked.
Make sure that your videos are interesting and informative to encourage people to link to them and help you distribute them on the internet. Sharing humorous topics will get you traffic but this will not last long, but if your information is also useful you will create a lasting effect thus succeed in free internet marketing though video marketing.
These are just some tactics to help you increase your link popularity and in the long run boost organic traffic to your blog or website. Follow the links below to learn more insightful topics on Free Internet Marketing.