Tag Archives: make sure

Seven Vital Considerations for your On-Page SEO Check-list

On-Page SEO carries far less weight than off-Page SEO in terms of getting your content ranked high in the search engines. In fact, there are many webmasters that don’t consider it at all, which is why you should. It can give you the edge over competing pages that neglect on-page SEO and is relatively easy to do. Additionally, once it’s done, it’s done and costs nothing but a little time and planning.

The best way for us to explain on-page SEO is with this 7 point checklist that explains each step in getting your pages optimized. This checklist will refer to implementing optimizations in a WordPress Blog – although the concepts are the same for any website.

Our Must-do On-Page SEO Checklist

Keyword Density

Keyword density is the most important factor of the on-page SEO checklist, especially since recent Google algorithm updates. Keyword density refers to how many times your keywords appear in your content and is expressed as a percentage. For example, say I was optimizing this article for “on-page SEO checklist”, my article was 1,000 words long and I mentioned on-page SEO checklist 20 times, my keyword density would be 2%.

I would not go above 2% anymore! Google can and will penalize you for “keyword stuffed” content. No-one really knows that magic number, but a conservative goal is 1.5-2%.

Meta Tags

Don’t be put off by the name; WordPress makes it very simple to administer Meta Tags. There are 3 simple fields to fill in – using the Simple Meta Tags plugin.

Meta Title – Include your Keywords in here – this will be the main title your visitors see when searching in the search engines – so make it appealing and make it stand out!

Meta Description – Very important. This is a short description of your content your visitor will read in the search engines. Include your keywords and again make it appealing.

Meta Keywords – Make sure you include your keywords. This one is not so important, just reinforces to the search engines about what your page content is based on.

Meta Tags are still one of the most important parts of the this checklist, not so much for rankings, but because potential visitors are going to base their decision to visit your site or not on the title and description they see when searching for your content.

Title, URL, Content and Headings Optimizations

Some real simple, quick guidelines:

– Make sure the page title contains your keywords preferably beginning with them
– Make sure your URL contains your keywords
– Bold, Italicize and Underline your keywords on separate occasions
– Make sure you have both H2 and H3 titles in the page somewhere with your headings

Alternate Text Image Tag

A part of the on-page SEO checklist many people forget, but is very easy to do. This refers to the alternative image tag. When you insert a picture into WordPress, you have a field option called Alternate Tag Image Text. Make sure to include your keywords in here, if you have multiple images use different iterations of keywords, for example: on-page SEO checklist, checklist for SEO, on-page optimization checklist and so forth.

Get a Sitemap

This one doesn’t really apply to optimizing the page you’re working on, but will boost SEO for all your pages, so I wanted to include this in the on-page SEO checklist. The good news is, if you’re running a WordPress Blog, it is a snap to do! Like all things WordPress, there’s a plugin for that – Google XML Sitemaps

This automatically builds and keeps up to date a logical “map” of your website. It allows the search engines more efficiency in figuring out where all your pages are and leads to more of them being indexed (included) in the search engine results. Furthermore, it creates backlinks into to each of your pages (with hyperlinks that match your page title – which should contain your keywords ) – Google loves to see a site with intertwined pages!

External Links to Authority Sites

Google loves to see natural content, and natural content usually links to other content – especially authority sites. By Authority sites, I mean sites like WordPress, Yahoo, CNN and even Google itself – popular, very highly ranked pages. Try to place at least one hyperlink to an authority site.

On-Page SEO Checklist – Last but not Least…

Unique content! No On-Page SEO checklist should be complete without it. If you are plagiarizing material you will get no credit for it. The reason being is Google gives credit to only one piece of unique content – the first page it comes across and indexes. It holds this page in its indexes and if it finds highly duplicated content on another website at a future time, it will not consider that page as part of the search engine results.

Write unique, interesting, helpful material and implement all the points of this on-page SEO checklist into your posts, and you will be ahead of the pack already!

How to Find a Reliable Website Design Company

The Internet has opened the gateway to world-wide communication. Having a solid website for your business can expand your clientele from local to global. It allows your business to remain open for twenty-four hours, reaching every possible customer anywhere in the world at any time. This makes finding a reliable website design company of utmost importance when considering the global image of your business. At CODANK, a Charlotte based web design company, we work closely with prospective clients to make sure we understand the design services, or web development services, they need to promote their business model. There are three important aspects to finding a website design company that will portray your business in an accurate, eye-catching way.

Credentials:
The first thing to look for when searching for a reliable website design company are the credentials of the web design team. Check out their website. If you aren’t impressed by the web design firm’s own website, it’s hard to gauge how well they portray their clients’ businesses on the web. Being impressed by their website doesn’t mean you have to approve of its style—just make sure the necessary website components are there. They should have, at a minimum, an “about” section (who are they and what do they do?), a content section (including blogs, some type of portfolio, and some stats about their company), and contact information. They should also have a site that is eye-catching and alluring, but also easy to access and comprehend. Funky icons and excessive coloring may mean that they care more about pizzazz and not enough about making websites user friendly.

After looking at the web design company’s site, you should be sure that they offer after sales support. This means that they will work hard to ensure that you are 100% satisfied with your website after its creation. They should offer regular updates and edits to your site as your business continues to grow. They should also respond to your suggestions in a timely manner. If the company does not offer after sales support, you might as well be making the website yourself using a free template. You are paying this company to make a solid website for your company; therefore the site should meet your every need. Remember, this is website represents your business on a global scale. It should portray your business exactly as you see fit.

Once in contact with the website design team, make sure that they ask lots of questions about your business. Their job is to portray your business model in your image. They may know how to create the most important pieces of a website, but you know exactly how you want your site to look and what information is vital to your business model. A good website design team, therefore, will work directly with you to ensure complete satisfaction.

Portfolio:
As I said before, when checking out the website design company’s website you should find some sort of portfolio. Who have they worked with before? What other websites have they produced? It’s important that they have unique, varied designs for each of their client’s websites. You want to make sure that they approach your business’ site from a new angle; having a unique brand for your business is key to getting lots of website traffic and drawing in lots of customers. Also, make sure they create websites from scratch. You want your business to have an original website, not one designed from a template. The design firm’s portfolio should showcase the website design firm’s ability to create original, varied websites for each of their clients.

References:
Make sure you ask for a list of client names and numbers and find out what this company has done in the past. Call previous clients and ask about customer service. The website design firm should be reliable in terms of meeting your needs. They should communicate openly with you, even if you know nothing about web design. As I mentioned before, they should also heed your suggestions and revisions. If you like their work and if their previous clients assure you they are reliable, they could be the company for you.

If you are currently searching for a reliable and reputable design team, contact CODANK.
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.

How to Find a Reliable Website Design Company

The Internet has opened the gateway to world-wide communication. Having a solid website for your business can expand your clientele from local to global. It allows your business to remain open for twenty-four hours, reaching every possible customer anywhere in the world at any time. This makes finding a reliable website design company of utmost importance when considering the global image of your business. At CODANK, a Charlotte based web design company, we work closely with prospective clients to make sure we understand the design services, or web development services, they need to promote their business model. There are three important aspects to finding a website design company that will portray your business in an accurate, eye-catching way.

Credentials:
The first thing to look for when searching for a reliable website design company are the credentials of the web design team. Check out their website. If you aren’t impressed by the web design firm’s own website, it’s hard to gauge how well they portray their clients’ businesses on the web. Being impressed by their website doesn’t mean you have to approve of its style—just make sure the necessary website components are there. They should have, at a minimum, an “about” section (who are they and what do they do?), a content section (including blogs, some type of portfolio, and some stats about their company), and contact information. They should also have a site that is eye-catching and alluring, but also easy to access and comprehend. Funky icons and excessive coloring may mean that they care more about pizzazz and not enough about making websites user friendly.

After looking at the web design company’s site, you should be sure that they offer after sales support. This means that they will work hard to ensure that you are 100% satisfied with your website after its creation. They should offer regular updates and edits to your site as your business continues to grow. They should also respond to your suggestions in a timely manner. If the company does not offer after sales support, you might as well be making the website yourself using a free template. You are paying this company to make a solid website for your company; therefore the site should meet your every need. Remember, this is website represents your business on a global scale. It should portray your business exactly as you see fit.

Once in contact with the website design team, make sure that they ask lots of questions about your business. Their job is to portray your business model in your image. They may know how to create the most important pieces of a website, but you know exactly how you want your site to look and what information is vital to your business model. A good website design team, therefore, will work directly with you to ensure complete satisfaction.

Portfolio:
As I said before, when checking out the website design company’s website you should find some sort of portfolio. Who have they worked with before? What other websites have they produced? It’s important that they have unique, varied designs for each of their client’s websites. You want to make sure that they approach your business’ site from a new angle; having a unique brand for your business is key to getting lots of website traffic and drawing in lots of customers. Also, make sure they create websites from scratch. You want your business to have an original website, not one designed from a template. The design firm’s portfolio should showcase the website design firm’s ability to create original, varied websites for each of their clients.

References:
Make sure you ask for a list of client names and numbers and find out what this company has done in the past. Call previous clients and ask about customer service. The website design firm should be reliable in terms of meeting your needs. They should communicate openly with you, even if you know nothing about web design. As I mentioned before, they should also heed your suggestions and revisions. If you like their work and if their previous clients assure you they are reliable, they could be the company for you.

If you are currently searching for a reliable and reputable design team, contact CODANK.
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.