Tag Archives: make sure

Three Need To Know Secrets for Ideal and Valuable Backlinks

As you have probably seen many times already – receiving outside links to your url is most likely the most crucial factor determining your victory for high rankings in the search engines. The Google Monster has changed the way that sites are ranked from using keyword factors on a specific site to external factors (back links) giving your site greater credibility by other sites wanting to link back to your site.

A high rank in Google must be a number one precedence as they are the most widely used search engine in the world. If you are preparing on getting your targeted traffic from the search engines this is a critical step. I know that you want to rank well at Google but so do tens of millionssites and that makes it that harder to accomplish. If you can get a high PR and Google ranking then the income will follow.

Tip 1: Keeping Track of your traffic and results.
Before|Prior to}}}} you begin your linking campaign you will need to be aware of how you are going to trace your efforts. Working hard on constructing these different types of back links and not being aware of what works and what doesn’t is just plain foolish. When you know what works and what doesn’t it will be much easier for you to expend your time and energy more efficiently and to achieve better results faster.

You will need to discover a method to a) see what sites that sends traffic to your site, what sites send you actual buyers (traffic that converts into sales or opt-ins). This information is EXTREMELY VALUABLE it must not be ignored.

Google has its Webmaster Tools and if you use Google search and look for “free traffic analyzer” you will find a group of sites that can supply you tools to get the job done. You may opt to consider seeking out more professional tools to do the job so that you will be able to track more specific items you may be interested in ( Where is traffic coming from, what areas of the world are visiting your site etc) that you need in order to not only make sure your pages rank well but that your pages will also convert the people actually visiting it.

One tool that I have had very good experiences using is the Google tool named Google Analytics. It is free and has a many features. You are also able to combine it with your Adwords account if you are using PPC to drive traffic to your site.

Tips 2: Be persistent over a period of time.
It takes time to gain rankings, these things don’t happen over night. It can take months before most search engines give your site all the credit for the back links you have attained. You can see some promotion for links in days or weeks but often it is short-term and you should anticipate your rankings to jumping up an down in the search engines for a few months to come.

So be sure to put links on websites where they will be long lived. You want them to stay for months (and preferably years or even forever).

That is not all. Even though you have built up a great number of high quality links you will need to do a minimum effort ( add some links every day if you are able) in creating more and more links to your site over time. This can be undertaken in a lot of ways that won’t take up a lot of your time but make sure that you never ever stop the effort entirely. The muscle you have built will erode over time so make sure that you keep adding “votes” for your site.

Tips 3: Be wary of outbound links.
Most websites and pages have links pointing to other sites or other internal pages. The fewer links the page where you will leave your link the better. The effect the page has on your link (and therefore page) will decrease with the number of outbound links.

Creating great content articles and having them displayed on the right sites will do wonders for your ranking. If you’re not Shakespeare (and who among us is) you might want to consider finding ghost writers to do the job for you. Sure you can end up paying $30-$50 for a good article (800-1000 words) but if it will end up sending you more customers because of the improved ranking it might be a great investment.

The ideal possible link you can get will be from germane pages with a high PR and great rankings in the search engines and where the link to your site is the only one present. This is not something that you will often experience!!

A way to achieve a situation close to this is when you write great articles and have them posted on high quality websites. Here you will often see some internal links but for the most part the link to your site (in the reference section of the article you wrote) will be the only outbound link.

Seven Vital Considerations for your On-Page SEO Check-list

On-Page SEO carries far less weight than off-Page SEO in terms of getting your content ranked high in the search engines. In fact, there are many webmasters that don’t consider it at all, which is why you should. It can give you the edge over competing pages that neglect on-page SEO and is relatively easy to do. Additionally, once it’s done, it’s done and costs nothing but a little time and planning.

The best way for us to explain on-page SEO is with this 7 point checklist that explains each step in getting your pages optimized. This checklist will refer to implementing optimizations in a WordPress Blog – although the concepts are the same for any website.

Our Must-do On-Page SEO Checklist

Keyword Density

Keyword density is the most important factor of the on-page SEO checklist, especially since recent Google algorithm updates. Keyword density refers to how many times your keywords appear in your content and is expressed as a percentage. For example, say I was optimizing this article for “on-page SEO checklist”, my article was 1,000 words long and I mentioned on-page SEO checklist 20 times, my keyword density would be 2%.

I would not go above 2% anymore! Google can and will penalize you for “keyword stuffed” content. No-one really knows that magic number, but a conservative goal is 1.5-2%.

Meta Tags

Don’t be put off by the name; WordPress makes it very simple to administer Meta Tags. There are 3 simple fields to fill in – using the Simple Meta Tags plugin.

Meta Title – Include your Keywords in here – this will be the main title your visitors see when searching in the search engines – so make it appealing and make it stand out!

Meta Description – Very important. This is a short description of your content your visitor will read in the search engines. Include your keywords and again make it appealing.

Meta Keywords – Make sure you include your keywords. This one is not so important, just reinforces to the search engines about what your page content is based on.

Meta Tags are still one of the most important parts of the this checklist, not so much for rankings, but because potential visitors are going to base their decision to visit your site or not on the title and description they see when searching for your content.

Title, URL, Content and Headings Optimizations

Some real simple, quick guidelines:

– Make sure the page title contains your keywords preferably beginning with them
– Make sure your URL contains your keywords
– Bold, Italicize and Underline your keywords on separate occasions
– Make sure you have both H2 and H3 titles in the page somewhere with your headings

Alternate Text Image Tag

A part of the on-page SEO checklist many people forget, but is very easy to do. This refers to the alternative image tag. When you insert a picture into WordPress, you have a field option called Alternate Tag Image Text. Make sure to include your keywords in here, if you have multiple images use different iterations of keywords, for example: on-page SEO checklist, checklist for SEO, on-page optimization checklist and so forth.

Get a Sitemap

This one doesn’t really apply to optimizing the page you’re working on, but will boost SEO for all your pages, so I wanted to include this in the on-page SEO checklist. The good news is, if you’re running a WordPress Blog, it is a snap to do! Like all things WordPress, there’s a plugin for that – Google XML Sitemaps

This automatically builds and keeps up to date a logical “map” of your website. It allows the search engines more efficiency in figuring out where all your pages are and leads to more of them being indexed (included) in the search engine results. Furthermore, it creates backlinks into to each of your pages (with hyperlinks that match your page title – which should contain your keywords ) – Google loves to see a site with intertwined pages!

External Links to Authority Sites

Google loves to see natural content, and natural content usually links to other content – especially authority sites. By Authority sites, I mean sites like WordPress, Yahoo, CNN and even Google itself – popular, very highly ranked pages. Try to place at least one hyperlink to an authority site.

On-Page SEO Checklist – Last but not Least…

Unique content! No On-Page SEO checklist should be complete without it. If you are plagiarizing material you will get no credit for it. The reason being is Google gives credit to only one piece of unique content – the first page it comes across and indexes. It holds this page in its indexes and if it finds highly duplicated content on another website at a future time, it will not consider that page as part of the search engine results.

Write unique, interesting, helpful material and implement all the points of this on-page SEO checklist into your posts, and you will be ahead of the pack already!

Seven Vital Considerations for your On-Page SEO Check-list

On-Page SEO carries far less weight than off-Page SEO in terms of getting your content ranked high in the search engines. In fact, there are many webmasters that don’t consider it at all, which is why you should. It can give you the edge over competing pages that neglect on-page SEO and is relatively easy to do. Additionally, once it’s done, it’s done and costs nothing but a little time and planning.

The best way for us to explain on-page SEO is with this 7 point checklist that explains each step in getting your pages optimized. This checklist will refer to implementing optimizations in a WordPress Blog – although the concepts are the same for any website.

Our Must-do On-Page SEO Checklist

Keyword Density

Keyword density is the most important factor of the on-page SEO checklist, especially since recent Google algorithm updates. Keyword density refers to how many times your keywords appear in your content and is expressed as a percentage. For example, say I was optimizing this article for “on-page SEO checklist”, my article was 1,000 words long and I mentioned on-page SEO checklist 20 times, my keyword density would be 2%.

I would not go above 2% anymore! Google can and will penalize you for “keyword stuffed” content. No-one really knows that magic number, but a conservative goal is 1.5-2%.

Meta Tags

Don’t be put off by the name; WordPress makes it very simple to administer Meta Tags. There are 3 simple fields to fill in – using the Simple Meta Tags plugin.

Meta Title – Include your Keywords in here – this will be the main title your visitors see when searching in the search engines – so make it appealing and make it stand out!

Meta Description – Very important. This is a short description of your content your visitor will read in the search engines. Include your keywords and again make it appealing.

Meta Keywords – Make sure you include your keywords. This one is not so important, just reinforces to the search engines about what your page content is based on.

Meta Tags are still one of the most important parts of the this checklist, not so much for rankings, but because potential visitors are going to base their decision to visit your site or not on the title and description they see when searching for your content.

Title, URL, Content and Headings Optimizations

Some real simple, quick guidelines:

– Make sure the page title contains your keywords preferably beginning with them
– Make sure your URL contains your keywords
– Bold, Italicize and Underline your keywords on separate occasions
– Make sure you have both H2 and H3 titles in the page somewhere with your headings

Alternate Text Image Tag

A part of the on-page SEO checklist many people forget, but is very easy to do. This refers to the alternative image tag. When you insert a picture into WordPress, you have a field option called Alternate Tag Image Text. Make sure to include your keywords in here, if you have multiple images use different iterations of keywords, for example: on-page SEO checklist, checklist for SEO, on-page optimization checklist and so forth.

Get a Sitemap

This one doesn’t really apply to optimizing the page you’re working on, but will boost SEO for all your pages, so I wanted to include this in the on-page SEO checklist. The good news is, if you’re running a WordPress Blog, it is a snap to do! Like all things WordPress, there’s a plugin for that – Google XML Sitemaps

This automatically builds and keeps up to date a logical “map” of your website. It allows the search engines more efficiency in figuring out where all your pages are and leads to more of them being indexed (included) in the search engine results. Furthermore, it creates backlinks into to each of your pages (with hyperlinks that match your page title – which should contain your keywords ) – Google loves to see a site with intertwined pages!

External Links to Authority Sites

Google loves to see natural content, and natural content usually links to other content – especially authority sites. By Authority sites, I mean sites like WordPress, Yahoo, CNN and even Google itself – popular, very highly ranked pages. Try to place at least one hyperlink to an authority site.

On-Page SEO Checklist – Last but not Least…

Unique content! No On-Page SEO checklist should be complete without it. If you are plagiarizing material you will get no credit for it. The reason being is Google gives credit to only one piece of unique content – the first page it comes across and indexes. It holds this page in its indexes and if it finds highly duplicated content on another website at a future time, it will not consider that page as part of the search engine results.

Write unique, interesting, helpful material and implement all the points of this on-page SEO checklist into your posts, and you will be ahead of the pack already!