Tag Archives: looking
The Advantages of Local Search Marketing
The amount of attention you can get directly influences amount of income and Local search marketing is all about getting maximum exposure for your business in your area. Find out more about what’s involved and how it can help.
Local search marketing is about getting a business good exposure in local search results and local directories and there’s a lot to gain by being prominent in these. Most consumers like buying from businesses close to home : I’ve seen statistics that about 80% of customers live with 8km of the stores they go to. Search engines are now detecting searches that have a local intention and displaying the local results along with a map. This makes it far easier for consumers to find what they’re looking for and how to travel to the business as well. Local directories can also bring businesses good exposure.
You can create an account pretty easily with most online directories. In Australia the best known ones are True Local, Smart Local and Hotfrog. Google, Yahoo and Bing also allow you to claim a “Places” page where you can upload your business details, and these are used as the basis for ranking you in the local search results. You don’t need to have a website to be listed in any of these. The Places pages are free and an entry-level listing in the local directories is also free.
How are the Yellow pages going ?
Not too well from reports I see. The physical yellow pages have been pretty-much replaced by smart-phone and desktop searches. And Yellow pages listings don’t provide nearly as much info. Even online, directories like Hotfrog will tell you far more about the businesses you find.
Search engines have fast become the new Yellow pages, saving people a lot of time and energy looking for the location of businesses and the products and services they provide.
What should you do ?
We know that masses of consumers are searching online for solutions to their problems, so marketing online is a different technique to marketing offline. Rather than sending out a message indiscriminately using fliers, billboards or radio and TV commercials, the game has become getting found by people who are specifically searching for what you provide. So you need to make sure you can be found in the places they’re looking . . .
1) Local search engine results. you need to claim a places page with each search engine.
2) Local business directories
3) Review websites
4) Online Press release website
5) Online trade magazines that your type of customer may read
The Advantages of Local Search Marketing
The amount of attention you can get directly influences amount of income and Local search marketing is all about getting maximum exposure for your business in your area. Find out more about what’s involved and how it can help.
Local search marketing is about getting a business good exposure in local search results and local directories and there’s a lot to gain by being prominent in these. Most consumers like buying from businesses close to home : I’ve seen statistics that about 80% of customers live with 8km of the stores they go to. Search engines are now detecting searches that have a local intention and displaying the local results along with a map. This makes it far easier for consumers to find what they’re looking for and how to travel to the business as well. Local directories can also bring businesses good exposure.
You can create an account pretty easily with most online directories. In Australia the best known ones are True Local, Smart Local and Hotfrog. Google, Yahoo and Bing also allow you to claim a “Places” page where you can upload your business details, and these are used as the basis for ranking you in the local search results. You don’t need to have a website to be listed in any of these. The Places pages are free and an entry-level listing in the local directories is also free.
How are the Yellow pages going ?
Not too well from reports I see. The physical yellow pages have been pretty-much replaced by smart-phone and desktop searches. And Yellow pages listings don’t provide nearly as much info. Even online, directories like Hotfrog will tell you far more about the businesses you find.
Search engines have fast become the new Yellow pages, saving people a lot of time and energy looking for the location of businesses and the products and services they provide.
What should you do ?
We know that masses of consumers are searching online for solutions to their problems, so marketing online is a different technique to marketing offline. Rather than sending out a message indiscriminately using fliers, billboards or radio and TV commercials, the game has become getting found by people who are specifically searching for what you provide. So you need to make sure you can be found in the places they’re looking . . .
1) Local search engine results. you need to claim a places page with each search engine.
2) Local business directories
3) Review websites
4) Online Press release website
5) Online trade magazines that your type of customer may read
Internet Marketing for your business
The internet has captured the imagination of many people when it comes to what it is, and what it can provide. Internet marketing is only one aspect of the internet, but it is a very important aspect at that. When people search for items on the internet they are normally looking for information, this information can come in a variety of ways and it can either be free, or purchased. For those that are looking, that is one area of the internet. For those that are providing, this is an area where broad and local internet marketing come into play.
As stated before, internet marketing is only one aspect of the internet, and it basically consists of marketing a product or service online. But there is much more to this phenomenon than one may think, and in this article you will discover what they actually are.
* Internet Marketing Consultants
When private individuals and business owners decide to take their ideas for business online, they will be better served if they use the services provided by internet marketing consultants. The reason for this is – on today’s internet it’s much more than simply purchasing a domain name, securing a bit of hosting, and launching a web presence. You will need to know a little more about the marketing side of things in order to be successful obtaining the type of targeted traffic you are looking for.
* Internet Marketing Consulting
Consulting will come in many different forms, and the type that will work for you will be determined by your specific needs. Allowing a professional internet marketer to consult you will allow you to avoid the pitfalls in which other less experienced marketers fall prey to. You will discover that because you’ve taken the time to invest in internet marketing consulting, your chances of surviving your first year on the internet can almost be guaranteed.
* Website Search Engine Optimization
As stated before, having a web presence is much more than obtaining a domain name and hosting. You will need to properly setup your website in order for search engines to find you, and to ultimately provide informational and educational content for the people that visit. The other important factor will be the visitors. You don’t just want any visitor coming to your site. You’ll want relevant targeted traffic because these will be the most likely visitors that are interested in your products and services.
* Search Engine Optimization Companies
There is a wide range of companies available that can provide SEO services for you or your business. One of the most important steps will be to find a company that can provide everything you need, and explain exactly why you need it. There are companies available that provide outstanding service and it will be up to you to find one that is a perfect fit.
The internet and internet marketing isn’t going away, and in fact it is growing at a very rapid pace. If you’ve been contemplating bringing your business to the online community, you may find the information provided in this article extremely helpful.