Tag Archives: long

Search Engine Optimization – SEO

Any Internet marketer who has been in the business for some time has probably heard the term “SEO” a thousand times by now. Internet marketing newbie’s should expect to hear it a lot as well because it will play a huge role and determine the success of their online career.

SEO stands for search engine optimization. This term basically refers to the use of keyword phrases to get a high page rank in the Google search engine. For online marketers, the process begins by picking out a few keyword phrases related to your niche. For instance, if you are promoting a weight loss product on your website, then you might pick out a long tail keyword like “how to lose weight fast” or “how to lose weight naturally”. You want to use keywords that web surfers will likely enter when searching for information about your niche.

The next step is to use a service tool like the Google Keyword Tool Bar. This tool will let you know how often a keyword phrase is searched. It will also give you an estimate of how competitive a keyword phrase is. Remember that other Internet marketers will be vying for the same keywords as well. Ideally, you want to use keyword phrases that get decent searches but are not too competitive. You should stick to long tail keywords about three to six words long. Going back to the previous example, a broad term like “lose weight” or “weight loss” may get a lot of searches, but it is also much more competitive. You will be more likely to make it to the first page of Google with long tail keywords.

Once you have your keywords picked out, include them in your website. They should appear several times in the text and in the title. Include it in the URL if possible. You also want to visit blogs and forums within your niche and include a link back to your website with the keywords as the anchor text. Article directories are another good place to drop off a link. Just write an article related to your niche and include a link in the resource box. This process is known as link building. Link Building takes time and involves tedious work. However, this technique will slowly improve your page rank.

Search Engine Optimization – SEO

Any Internet marketer who has been in the business for some time has probably heard the term “SEO” a thousand times by now. Internet marketing newbie’s should expect to hear it a lot as well because it will play a huge role and determine the success of their online career.

SEO stands for search engine optimization. This term basically refers to the use of keyword phrases to get a high page rank in the Google search engine. For online marketers, the process begins by picking out a few keyword phrases related to your niche. For instance, if you are promoting a weight loss product on your website, then you might pick out a long tail keyword like “how to lose weight fast” or “how to lose weight naturally”. You want to use keywords that web surfers will likely enter when searching for information about your niche.

The next step is to use a service tool like the Google Keyword Tool Bar. This tool will let you know how often a keyword phrase is searched. It will also give you an estimate of how competitive a keyword phrase is. Remember that other Internet marketers will be vying for the same keywords as well. Ideally, you want to use keyword phrases that get decent searches but are not too competitive. You should stick to long tail keywords about three to six words long. Going back to the previous example, a broad term like “lose weight” or “weight loss” may get a lot of searches, but it is also much more competitive. You will be more likely to make it to the first page of Google with long tail keywords.

Once you have your keywords picked out, include them in your website. They should appear several times in the text and in the title. Include it in the URL if possible. You also want to visit blogs and forums within your niche and include a link back to your website with the keywords as the anchor text. Article directories are another good place to drop off a link. Just write an article related to your niche and include a link in the resource box. This process is known as link building. Link Building takes time and involves tedious work. However, this technique will slowly improve your page rank.

Streamline Business Processes with Digital, Paperless Solutions

Every business that’s bent on success needs to have a streamlined process of going about day to day transactions and storing information, otherwise it may get left behind or become haplessly disorganised in the long run. But many businesses today particularly in the insurance, banking, education and health care industries as well as government sectors still maintain paper-driven processes which more often than not, are tremendously inefficient. Unfortunately, these industries’ complex services may not be so easily delivered in any other form but paper, giving them a huge disadvantage.

In this day and age business processes must be faster, better and more efficient, and paper-driven processes just aren’t going to cut it. To provide convenient and efficient services, businesses need to move online and streamline services with digital and mobile solutions.

The Problem with Paper

Though paper-driven processes have long been applied in many offices, it has never been without its setbacks. First of all, the creation, filling out, photocopying and movement of papers cause much delay in business processes, wasting precious time. When these papers are missing pertinent information they take even more time to complete and may even get lost or destroyed in the entire process.

Another disadvantage to paper-driven processes is the significant cost required to produce and distribute required paper products. Paper products can have a very adverse effect on the environment, and with most markets shifting online and technology making leaps and bounds in development there really is no big enough reason why businesses should still rely on paper-driven processes.

Why Choose Digital and Mobile

With the steady rise of social networks and search engines it is no longer an option for businesses to go online but a necessity if they want to reach and satisfy the majority of their customers. Online processes are faster, more convenient and efficient in delivering what customers want.

But it may be difficult for some businesses, especially those that have relied on paper-driven processes for so long, to shift to a digital and mobile form. Some of the processes these businesses apply can be so complex that moving them online can be very taxing and time-consuming. Thankfully, SmartForm factories such as Avoka have simplified moving processes online by creating digital self-service and mobile field worker solutions.

Avoka’s Smart Solutions

Avoka offers several smart, digital and paperless solutions for businesses looking to streamline their processes. They replace old, inconvenient paper forms with interactive SmartForms in HTML, Adobe Flash or PDF forms. They automate end-to-end processes in such a way that even non-technical users can navigate through data capture applications easily and successfully. Capturing data can also be done from any device with or without a network connection.

Avoka’s smart solutions not only eliminate the use of paper, they also control the quality and consistency of data being captured, eliminate errors and even make intelligent suggestions. All this while achieving secure customer/ partner communications electronically.

If success in your business has long been elusive and a better, more streamlined business process has been seemingly out of reach, now is the time to move to smart, sensible and paperless online solutions and reach unparalleled levels of continuous success.