Tag Archives: local
The Advantages of Local Search Marketing
The amount of attention you can get directly influences amount of income and Local search marketing is all about getting maximum exposure for your business in your area. Find out more about what’s involved and how it can help.
Local search marketing is about getting a business good exposure in local search results and local directories and there’s a lot to gain by being prominent in these. Most consumers like buying from businesses close to home : I’ve seen statistics that about 80% of customers live with 8km of the stores they go to. Search engines are now detecting searches that have a local intention and displaying the local results along with a map. This makes it far easier for consumers to find what they’re looking for and how to travel to the business as well. Local directories can also bring businesses good exposure.
You can create an account pretty easily with most online directories. In Australia the best known ones are True Local, Smart Local and Hotfrog. Google, Yahoo and Bing also allow you to claim a “Places” page where you can upload your business details, and these are used as the basis for ranking you in the local search results. You don’t need to have a website to be listed in any of these. The Places pages are free and an entry-level listing in the local directories is also free.
How are the Yellow pages going ?
Not too well from reports I see. The physical yellow pages have been pretty-much replaced by smart-phone and desktop searches. And Yellow pages listings don’t provide nearly as much info. Even online, directories like Hotfrog will tell you far more about the businesses you find.
Search engines have fast become the new Yellow pages, saving people a lot of time and energy looking for the location of businesses and the products and services they provide.
What should you do ?
We know that masses of consumers are searching online for solutions to their problems, so marketing online is a different technique to marketing offline. Rather than sending out a message indiscriminately using fliers, billboards or radio and TV commercials, the game has become getting found by people who are specifically searching for what you provide. So you need to make sure you can be found in the places they’re looking . . .
1) Local search engine results. you need to claim a places page with each search engine.
2) Local business directories
3) Review websites
4) Online Press release website
5) Online trade magazines that your type of customer may read
What are the Benefits of Search Engine Marketing?
Search Engine Marketing puts all businesses on a level playing field, whether they are global corporations or small, local companies. Find out how you can take advantage this to get maximum exposure on the web.
When it comes to reaching a target market, one of the most inexpensive strategies that can be adopted by business owners is Search Engine Marketing (SEM). SEM can prove beneficial to both small and large-scale businesses.
Search Engine Marketing is a type of online marketing where contextual and paid advertisement is used to increase the visibility of websites in search engines. Paid advertisements are typically the ones that appear at the side or are highlighted at the top of search results of a search engine like Google. There’s a major difference between typical marketing sources like catalog mail, direct mail, radio, trade magazines or TV and SEM, which is that while the audience tends to passively participate in the others, they are activly looking for solutions in search engines.
SEM has a variety of benefits that include:
Targeting Internet Users with PPC Advertising
When searching for any particular keyword, internet users often come across various Pay-Per-Click advertisements. Thus, as long as business owners are paying sufficiently per click, their advertisement will be displayed the moment an internet user searches for a keyword related to and relevant to their business. The biggest benefit of PPC advertising in SEM is that until and unless the advertisement is clicked by a user, business owners do not have to pay anything. As the name suggests, business owners simply have to pay every time an internet user clicks on their advertisement. Therefore, in other words, business owners simply pay for the visitors who are directed to their website rather than paying for advertisement in general and having no guarantee that their website traffic will increase.
Ideal for Targeting Local Consumers
A majority of the internet users tend to limit their online searches to a local level. This way, when they find the website of a local business relevant to their research and have had a good look at their site, the first thing they usually do is call up the company or directly visit them. Therefore, by paying to have their business website marketed on the internet, effectively increase their chances of attracting local customers who physically arrive at their business venue in order buy their products or services.
Cost Effective Marketing Alternative
Apart from being quite excellent and ideal, SEM is also quite an inexpensive marketing alternative as well. In comparison to other marketing techniques, SEM can prove to quite an affordable option for business owners who want to successfully market their business website online. SEM is as effective as other marketing technique; however, business owners do not have to spend as much money when utilizing other marketing strategies.
What are the Benefits of Search Engine Marketing?
Search Engine Marketing puts all businesses on a level playing field, whether they are global corporations or small, local companies. Find out how you can take advantage this to get maximum exposure on the web.
When it comes to reaching a target market, one of the most inexpensive strategies that can be adopted by business owners is Search Engine Marketing (SEM). SEM can prove beneficial to both small and large-scale businesses.
Search Engine Marketing is a type of online marketing where contextual and paid advertisement is used to increase the visibility of websites in search engines. Paid advertisements are typically the ones that appear at the side or are highlighted at the top of search results of a search engine like Google. There’s a major difference between typical marketing sources like catalog mail, direct mail, radio, trade magazines or TV and SEM, which is that while the audience tends to passively participate in the others, they are activly looking for solutions in search engines.
SEM has a variety of benefits that include:
Targeting Internet Users with PPC Advertising
When searching for any particular keyword, internet users often come across various Pay-Per-Click advertisements. Thus, as long as business owners are paying sufficiently per click, their advertisement will be displayed the moment an internet user searches for a keyword related to and relevant to their business. The biggest benefit of PPC advertising in SEM is that until and unless the advertisement is clicked by a user, business owners do not have to pay anything. As the name suggests, business owners simply have to pay every time an internet user clicks on their advertisement. Therefore, in other words, business owners simply pay for the visitors who are directed to their website rather than paying for advertisement in general and having no guarantee that their website traffic will increase.
Ideal for Targeting Local Consumers
A majority of the internet users tend to limit their online searches to a local level. This way, when they find the website of a local business relevant to their research and have had a good look at their site, the first thing they usually do is call up the company or directly visit them. Therefore, by paying to have their business website marketed on the internet, effectively increase their chances of attracting local customers who physically arrive at their business venue in order buy their products or services.
Cost Effective Marketing Alternative
Apart from being quite excellent and ideal, SEM is also quite an inexpensive marketing alternative as well. In comparison to other marketing techniques, SEM can prove to quite an affordable option for business owners who want to successfully market their business website online. SEM is as effective as other marketing technique; however, business owners do not have to spend as much money when utilizing other marketing strategies.