Tag Archives: links

Why Use Back Links?

This article will explain what a back link is, and why they are important. Also, how you can get them and avoid trouble with the Search Engines.

In search engine optimization speak, the amount of links back to your site is one way to measure how popular or important your site is. They also known as incoming and inbound links, Search engines often use the number of These links as one of the most important factors for determining that websites ranking. Links from an authority targeting your keywords are highly valuable. If the exchanging sites have content geared toward the keyword topic, the back link is considered relevant and believed to have beneficial influence on the search engine rankings. Most search engines use software to determine the number of back links they have recorded for a particular web page. For better search engine ranking back links of good quality are needed. It not how much but how good your back links are.

If the Google spider likes your back links, It will increase your chances of a higher ranking with the search engine, for those specific keywords. This lets Google know that you are putting in the work for you website to deserve a higher ranking. The two places where you should be looking to get back links from if you’re trying to increase traffic so that your web site will appear on the search engine, a general sources, such as page review sites. If you submit a article with quality content to one of the top article directories to, this could generate traffic to your site, if your keywords are tight. But the truth is, that same article could be ranking for high traffic and high dollar keywords, so even if your articles are bringing in traffic now, there’s a very good chance they could be bringing in much more traffic then they are now.

There certain types of back links that can hurt your site rankings. Some of these methods are known as Black Hat techniques. Sometimes, people are so focused on building many links, all their concentration and time is spend trying to rank for various keywords. They rush out and purchase some type of back linking software. Then all of a sudden they get all this links really fast. But guess what this sends a red flag to the search engine. The message is that it is not normal to get hundreds of back links in such a short period of time. Concentrate on building your business for the long term not short term profits.

General Benefits of Link building

Today, in this post, we’ll discuss the top benefits of link building in the process of search engine optimization.

A Lithe History about Link building:

Most Internet users are unaware of this fact but links are the basic foundation blocks of the Internet. In their earlier days, all the web pages use to function on links only. Ever wondered what ‘http’ means in the address bar? Well, that is ‘hyper text transfer protocol’ and the ‘hyper text’ of this http means the links. Any document on the Internet is distinguished by the links.

The General Benefits of Link building Process:

First and foremost, links are the means to simply navigate between different documents present on any website. However, along with just routine site navigation, link building is crucial in increasing the usability of your website’s data quality and information.

How this is done? In an easy, non-technical language, links are used to link the words within the data/information/articles/writings – and even extend like a tree – with the other important documents such as the resources, the definitions, the interest items and alike, without disturbing the rhythm of the actual originating concept. So, simply put link building makes your website more usable and informational, which in turn makes the Internet more usable and informational.

Link building can create direct traffic for your website better than any other mean. Let’s try and understand this as a 9 year old. Most Internet users are not afraid of clicking – and following – the links that are on their favorite websites. So when your links are on those popular websites that most people trust and value, there are every chance of you getting better click through rates and unique daily user numbers.

Internet users are likely to trust your website more when they are directed to it through another website that they already trust, know and like. Taking an example of Yahoo! Let’s say you manage to have Yahoo! display your link on their website. Now, just imagine the visibility that this gives you. Literally hundreds and thousands of users might come to your website and a significant percentage of them are likely to stick because they were directed by Yahoo!

Search engine optimization is important for any professional website in today’s world and link building is one of the better ways of securing high Search engine ranking. Major search engines take every link as a vote of confidence. So the more links different websites have for your site, the more popular and reliable your website is considered.

Link building also helps in summarizing your website’s content in one or two simple and easy sentences, at times, even a few words. This is easy, quick and convenient for both the website owners and the users.

Link building helps establish your website in the social networking communities that have mushroomed on the Internet today. It is both important and profitable from your website’s popularity viewpoint if these social networking sites flash your website’s links.

Your Author Resource Box: How To Get Readers To Visit Your Links

If you really want to make your article sell, you have got to make the perfect author resource box.

The author resource box is where many article marketing authors choose to give their author bio information and provide links back to their websites.

But how to do you actually get your readers to click on those links?

Dean Shanin is an expert at article writing and he has put together a complete guide to how to get more clicks from your Ezinearticles.

In his guide Underground Secret Ezinearticles Manifesto he completely outlines how to put together both the body of your article and the resource box for maximum results.

Here are the majors things you need to include in your resource box in order to get people to actually take action.

Include your website address.

If the site that you are publishing your article on actually allows you to place a live link in your article make sure that you do so and make sure that the link works before publishing your article.

Include a call to action.

You have already spent your article trying to get your reader interested in what you have to say.

The next step should naturally lead your reader to take action and buy the item or visit your website.

Don’t hesitate to ask for the sale.

From reviewing Dean Shanin’s article writing suggestions, there are also something that you should make sure never to put in to an author resource box.

Don’t list every website you own.

First no one will visit the links on an article that is nothing more than a blatant advertisement.

Second if your readers are reading your article chances are they are reading it because they have some interest in the topic that you are writing about.

Therefore it doesn’t make a whole lot of sense to include links in your resource box that have nothing to do with the topic of the article.

By using this tactics along with the hundreds of other useful hints Dean Shanin has discovered , he has managed to get over 200,000 clickouts from his article and he will prove to you that right on his website.