Tag Archives: links
Reciprocal link sharing does not work
That might sound a bit dramatic but no, it does not. I’ve been doing some research (during the early hours of the morning) and I’m amazed at the number of websites out there adopting the most insane techniques in order to climb SERPs.
I must admit, I was intrigued by the methods at first. I mean, who wouldn’t like to get a week’s work done in a few minutes? 🙂 But you know what they say, “if it sounds too good to be true, it probably is”.
The biggest monster of all is the promise of instantaneous link share with thousands of quality websites. This basically involves joining a poorly code shabby directory which is copied many times over thousands of different domains. There’s several things wrong with that:
1. These pages offer no quality content what-so-ever, so they’ll never be highly regarded by SEs.
2. The number of outgoing links on each page means your site will get a minuscule tiny small fraction of absolute nothing – it really isn’t much…
3. The same pages are duplicated over and over again around the web and are promptly ignored and penalized by SEs.
Now, if you’re a SEO expert you will know that apart from being a gross waste of time, it’s extremely unlikely that any of the above will harm your site’s reputation. A webmaster has no control over external links to his website(s), and for that reason his website(s) will not be penalized by the SEs, contrary to popular belief. In fact, these techniques may well fool small search engines* and quickly push a website up the ladder on SERPs.
Having said that, here’s the big whopper….
4. The most common requirement for these link-share wonders is that, of course, you place yet another copy of the directory and its thousands of badly coded content-less pages under your website.
This is a huge problem and is where many people go wrong. And here’s why:
* Adding thousands of pages to your website overnight will dramatically affect your content’s keyword density. SEs like Google don’t only examine an individual page, they also analyse the website as a whole in order to determine its ‘theme’.
* Whereas incoming links cannot harm your websites(s) reputation, outgoing links can destroy it – very quickly. A link to a page is seen seen as a ‘vote of confidence’ to that page and its content from the website linking into it. Linking into bad neighbourhoods and low quality websites will damage your reputation – (ie.: SERPs rankings).
This all sounds very depressing… so what can you do?
The most effect form of link sharing is and will always be one-way incoming links. And the best way to get that is by having quality content. And the best quality content should be found on your website.
Although traditional methods can be time consuming, you simply cannot go wrong. One week of quality content publishing is worth a million times more than every automatic FFA link directory that has ever existed ever.
* Small search engines – Anything other than Google, Yahoo, MSN and the likes…
Link Building Through Press Release Traffic Tactics
Even though hundreds of thousands of people have submitted press releases online over the years, and continue to do so, I find a lot of website owners ignore this bountiful link building and traffic generation method. Still, the people who do press releases often do them wrong. In this article I will talk about doing them right while getting you to try this tactic to show what it will do for your business.
And the big cardinal sin is not doing them regularly. If your business is truly a mover and a shaker in your niche, you should have plenty of things to talk about each month.
For instance, you update your product or service. Send a release. You hire new staff. Send a release. You launch a new product. Definitely, send a release!
There are a lot more reasons to alert news junkies, reporters, media outlets, and your possible customers to changes, updates, and significant progress in your business.
That is, if you have something worth talking about. This immediately eliminates a lot of business models I see flying around like Adsense sites, but I’ve even seen people syndicate press releases for those sites!
What Happens When You Do A Press Release?
At PRWeb.com, depending on the service you order, your release goes out on “the wire.” That’s just PR lingo for their network. Now, if you just do a free release or donate $10, don’t expect much. You get what you pay for.
We use the $250 optimized press release service from PRWeb with great results. You’ll hit Google and Yahoo news along with the entire site network on emedia newswire.
That’s great and it generates a lot of traffic depending on the topic. But what’s even greater is the amount of sheer linkage it generates for your sites. I’m talking thousands, not hundreds of links.
With PRWeb’s SEO release service, you get to link to your site or any page within your site every 100 words or so. Been wanting more recognition from search engines for the keyword “weight loss?” Link that in your press release and your best keyword is an anchor link that goes to hundreds and thousands of places all over the web.
Yeah, maybe you’ve heard this before. But have you done it? Did you doubt the power of it and blow it off? Big mistake.
People don’t submit online press releases for ego’s sake. They do it because it drives links, traffic, and better rankings. If it didn’t, why would there be so darn many repeat offenders at PRWeb who submit regular releases at $250+ a pop?
Last trick. After you submit your release you can write about it on your blog and make a trackback to the hosted release on PRWeb. Then you get an immediate link back to your site from one of the bigger sites on the net.
Find other press releases related to your topic and do a post mentioning a few and trackback all of them to get more authority links with the stroke of some keys and the click of a button.
This stuff is so easy people think it doesn’t work. Well, it sure does. And guess what? PRWeb isn’t the only game in town!
Test it and then leverage your reach across all the major PR networks and watch your branding, traffic, links, and rankings soar!