Tag Archives: links

What’s The Purpose Of Link Building And Directory Submission?

If you own a website and you’re looking for ways to generate traffic towards your site, then you’ve probably heard about directory submission. One of the most preferred methods of link building, directory submission is used by webmasters to increase the credibility of their website. How does this happen? That’s what we’re here to discuss.

Of all the millions of websites out there, each one has common goals – to build a high reputation and get a lot of visitors. Reputation, in internet jargon can also be called as authority and is often gauged by the Google Page Rank or the position of the site in the search engine results page (SERPs). So say you are selling curry and the keyword you are targeting is “Indian curry” then your goal is to be on the first page of SERPs. To do this, you need to have a high page ranking. PR 4 is usually indicative of a high authority. But how do you get to PR 4?

Thorugh link building of course! When we say link building, we mean having a link on one site which is pointing to your site – something that redirects Google spiders from a certain site to get to your site. This is where directory submission comes in. Most directories are already human edited so someone actually checks what your site is all about and whether your description and category matches what you wrote in the submission form. Sometimes, if these don’t match, editors might reject your site and you have to resubmit. Other websites will also require that you put an HTML link from your site to theirs, making it a link exchange. Why the need for links?

Well, Google usually gives those sites which have a lot of links pointing to their site a higher page ranking! But we are just not after the number of links, we also want quality links. This means you need to make sure that the site you are linking with is relevant to your site so if you are selling curry, then you shouldn’t link with sites which features musical instruments, unless you are selling Indian curry in particular, and then you can link with a site selling Indian musical instruments, etc. Through manual directory submission, you can choose the category where your site belongs so you can be sure that you’re going to get a higher page rank.

But getting a high page rank isn’t the only reason for link building. As a matter of fact, getting a high page rank isn’t the end goal. Getting a high page rank and building as many links as you can is focused on getting traffic – the more people visiting your site, the better. Again, we are talking about targeted traffic – we want people who are already interested with the product or service we are selling as this gives us a higher chance of making a sale. That’s the reason why you need to link with a site relevant to what you’re offering, this way, you don’t waste resources trying to convince people who are not interested with what you are selling.

Terry Pierce offers directory submissions to aid in your link building efforts. Our directory submit is a manual directory submission and will submit to directories of PR4 or greater. Find more details on his website at

Why Marketing With Social Media is Critical to SEO and SEM

There is a great deal of excitement about social media right now, and rightly so. It’s an effective and economical way to promote a small business online. New prospects and customers may use Facebook to search for a company or organization by name if they can’t be found on a search engine. Facebook or Twitter should direct them there. Though these are powerful small business online marketing tools, they should not be seen as a replacement for a website.

Companies and organizations with their own websites will want to use social networking strategies to push traffic through their own websites – where goods or services are described, pictured, and sold.

Facebook, Twitter and LinkedIn are great places for companies to make contact with the public, receive positive and negative feedback about products or services, and expand their online visibility to a wider marketplace. Vetting online traffic to a company or organization’s website should be the ultimate goal. Ideally, this is where the visitor will gain a broader perspective about the company or organization and be ‘sold.’

Drive Traffic from a Social Networking Account to a Website
Facebook, Twitter and LinkedIn allow members to post links to websites of interest. Click-thru traffic is when a visitor arrives at a company website from another location on the Web – such as Facebook or Twitter. Increase click-thru traffic from social media sites by posting specials, online coupons, events, news items, interesting facts, and more. When posting a thought for the day, link to pages on the website that are in sync with the conversation. When appropriate, link to pages that are a call to action, such as a contact us form — especially when an online special or coupon is promoted. DO NOT post links to company home page over and over again. Friends and associates will be annoyed by this. Link to interesting website content, blogs, news articles and audio and video podcasts. Summarize what is included in the website link in an attractive, interesting way, to receive more click thru traffic. If a company or organization website is lean on content, begin developing and adding new pages and posts to increase SEO and enhance a social networking campaign.

Don’t Forget Social Bookmarking Sites
Though Facebook, LinkedIn and Twitter seem to receive the most attention in the world of social media, there are other large websites, known as social bookmarking sites, that can be as effective at driving click thru traffic to a website. Examples of these sites include StumbleUpon, Digg, Diigo, Delicious, and more. These websites allow members to post links to other websites of interest. Short, compelling summaries tend to attract the most traffic. Photographs (on the web page that is linked) will make the post visually appealing. Visitors to social bookmarking sites are not usually there to collect friends but to inform visitors about websites that provide great information and are user friendly. Feel free to post links to favorite websites (other than the company site) to make your account authentic.

Measuring Facebook, Twitter and LinkedIn Traffic to a Website
A company stakeholder or executive of an organization will want to know the return on investment (ROI) for social media campaigns. In order to measure traffic effectively, a Google Analytics account or other statistical analysis program must be ‘attached’ to the website. At the end of the month, review Google Analytics to identify which social media sites are sending click-thru traffic to a website, how much traffic is coming through, and which country, state or region it is originating from.

Create a Wave of Popularity With Social Media
Using social media in tandem with a website is a wonderful way to create a wave of interest in a company or organization. In order to be most effective, weekly posting to social media accounts is recommended. Consistent posting is essential to increase click thru traffic to a website.

Once a visitor arrives at a company website, make sure an attractive, easy to use web design keeps them there.

For more information about social media campaigns, or SEO, visit

Affordable Search Engine Optimization How To Do It

Finding affordable search engine optimization services has become a vital part of being successful in the online world. Whether it is a business looking to attract new customers or a website hoping to increase their ad revenue, affordable SEO can help a site go from being a “face in the crowd” to one of the web’s top performers. Getting on the first page of search results by the major search engines such as Google, Yahoo, and Bing will mean more visitors to a site and more revenue for the business or individual that owns that site. Businesses looking to increase revenue without having to pay for costly advertising should invest in search engine optimization.

The best affordable SEO practices start from the ground up. This means designing a website with search engine optimization in mind from the very beginning. This is beneficial whether a site is designed to sell products online or just to attract new customers to a business’s physical location. Keeping in mind how important it is to optimize a website will help the business save money since these affordable search engine optimization practices will mean that a professional company does not have to go back and retool an already existing website.

Another way to put affordable search engine optimization tactics to work is to determine which keywords and phrases an individual is likely to use when searching for the products or services that businesses are offering. One affordable SEO technique that many individuals fail to make use of is to name the photos and graphics that are used on a website using the same keywords that an individual expects visitors to use when searching for the products or services that are being offered. Search engines often use the names of the photographs and graphics that are used on a website when determining that sites relevancy.

Finally, no affordable SEO practice would be complete without the use of backlinks. Backlinks occur whenever another site links to a company’s Website. These back links will go a long way towards helping that site reach a higher rating in the organic search results. It should be kept in mind, however, that it is important to have quality links rather than linking a website to another site that is considered a link farm. After carefully designing and optimizing a site and all of its content, the best thing a business can do is be patient and wait to see how the different search engines rank that site. Affordable search engine optimization is possible if a person takes their time and does it wisely.