Tag Archives: links site
Link Building – How Important is It?
What is all the fuss about links to your website? Why such a push on link building services? What in the world is link building? In this article I will discuss what link building is, the importance of it and how to incorporate it into your Internet Marketing Plan.
Link building is the process of getting links to your website from other sites, especially high traffic, industry specific sites. Getting links to your web site used to be an easy task, just get as many incoming links to your site as possible, quality and nature or the links was unimportant. Then link relevance came along; search engines now take into account the quality and relevance of your site’s incoming links. This makes the process of link building a much more complicated program. With all of the other tasks that business owners have, link building may not be high on the priority list. It may be best to hire a professional Internet marketing firm to help.
Some concepts to know when embarking on a link building campaign:
Page Rank: is the value that the search engines give to a web page. It is usually on a scale of 1 to 10.
Link Popularity: is the number to links pointing to your site from other sites on the Internet. The search engines consider your site more important and rank it higher the more “incoming” links that your site has and puts weight on those sites as well.
Building link popularity helps to gain higher page rank for your web site. The higher the page rank, the higher your site will appear on the search engines with competitive keywords. The major search engines such as Google, Yahoo! and MSN use link popularity to determine how important your site is in order to give it a rank in search results. The more incoming links a site has, the more important or valuable it must be.
In the process of link building, quality is more important than quantity. It is important to choose quality sites to link to yours. Find web sites that have some relevance to your site, business or products. For example, if you sell insurance, a link from an insurance information site would benefit your business more than just a link on a general “catch all” link site.
Probably the most important benefit of having a high number of quality links to your site is the effect it has on the search engine rankings. Most of the major search engines use “link popularity” as a main factor in determining where your site should rank. If your site has a lot of high quality sites linking to it, the search engines will think it is a popular site and give it a high page rank. Building quality and relevant links has two advantages; you gain visitors from the linking site and you also boost your page rank with the search engines.
A complete link building program involves generating links to your site from a variety of sources. This includes directories, social networking sites, blogs, even writing articles and press releases. Directories are one of the most comprehensive ways to generate incoming links. They are designed to promote links and are sometimes fee-based. Social networks and blogs have become a great way to generate incoming links to your web site. It does take patients and skill, however, to utilize blogs and social networks to generate links; it may be best to leave this to a professional SEO company to do for you.
Besides social networks, blogs and directories, article sites are another way to create incoming links to your site. Article sites usually only allow links in the resource box of your articles, not in the text of the article itself. The links generated here are permanent links, unlike directories and blogs where links might be deleted. Article sites rarely delete articles. Article writing also makes you the “expert” on the subject you are writing about, making it more likely that people will want to visit your site. Article submission can be a tedious process, best left to the professional SEO company.
Link Building – How Important is It?
What is all the fuss about links to your website? Why such a push on link building services? What in the world is link building? In this article I will discuss what link building is, the importance of it and how to incorporate it into your Internet Marketing Plan.
Link building is the process of getting links to your website from other sites, especially high traffic, industry specific sites. Getting links to your web site used to be an easy task, just get as many incoming links to your site as possible, quality and nature or the links was unimportant. Then link relevance came along; search engines now take into account the quality and relevance of your site’s incoming links. This makes the process of link building a much more complicated program. With all of the other tasks that business owners have, link building may not be high on the priority list. It may be best to hire a professional Internet marketing firm to help.
Some concepts to know when embarking on a link building campaign:
Page Rank: is the value that the search engines give to a web page. It is usually on a scale of 1 to 10.
Link Popularity: is the number to links pointing to your site from other sites on the Internet. The search engines consider your site more important and rank it higher the more “incoming” links that your site has and puts weight on those sites as well.
Building link popularity helps to gain higher page rank for your web site. The higher the page rank, the higher your site will appear on the search engines with competitive keywords. The major search engines such as Google, Yahoo! and MSN use link popularity to determine how important your site is in order to give it a rank in search results. The more incoming links a site has, the more important or valuable it must be.
In the process of link building, quality is more important than quantity. It is important to choose quality sites to link to yours. Find web sites that have some relevance to your site, business or products. For example, if you sell insurance, a link from an insurance information site would benefit your business more than just a link on a general “catch all” link site.
Probably the most important benefit of having a high number of quality links to your site is the effect it has on the search engine rankings. Most of the major search engines use “link popularity” as a main factor in determining where your site should rank. If your site has a lot of high quality sites linking to it, the search engines will think it is a popular site and give it a high page rank. Building quality and relevant links has two advantages; you gain visitors from the linking site and you also boost your page rank with the search engines.
A complete link building program involves generating links to your site from a variety of sources. This includes directories, social networking sites, blogs, even writing articles and press releases. Directories are one of the most comprehensive ways to generate incoming links. They are designed to promote links and are sometimes fee-based. Social networks and blogs have become a great way to generate incoming links to your web site. It does take patients and skill, however, to utilize blogs and social networks to generate links; it may be best to leave this to a professional SEO company to do for you.
Besides social networks, blogs and directories, article sites are another way to create incoming links to your site. Article sites usually only allow links in the resource box of your articles, not in the text of the article itself. The links generated here are permanent links, unlike directories and blogs where links might be deleted. Article sites rarely delete articles. Article writing also makes you the “expert” on the subject you are writing about, making it more likely that people will want to visit your site. Article submission can be a tedious process, best left to the professional SEO company.
Using Online PR For Link Building
Prior to the Internet, public relations (PR) firms were the official gatekeepers to journalists, and if you weren’t in a position to hire a good PR firm, you’d have a tough time getting your message “out there.” Online PR allows you to skip the middleman and share your company’s news and information directly with journalists and the general public via online news sources and websites.
One great method of link building is to use link exchanges. This is really not that difficult and it will provide some great links to your site. What you’ll need to do is contact people that have similar sites or blogs that revolve around the same topics. This is important because links on sites that are not relevant to your site are not going to help out your site at all. Make sure that you link to the sites you want to link back to you.
Online encyclopedias like Wikipedia and squidoo provide users with the ability to create pages in them and therefore one can create a link back to your blog or website. Further, web feed formats such as RSS (Really Simple Syndicate) can be very important link building tool. Here, publishers syndicate the regularly updated RSS which in many instances include news headlines, audio, videos and general texts posted in a standardized format and this is called a feed.
Using a tool like Hootsuite allows users to easily send bookmark links, tweets, or Retweets of great deals. With Google and Bing now indexing Tweets, each of the messages sent out with your product link then building shared incoming links to your products, thus driving traffic to your site. All from the easy use of automatic social media tools.
When the search engines spider the various websites that now have your link, you are credited with having many quality back links to your site, something that goes a long way in determining where your page will rank in their search engine results.
For instance if your site works in a specific industry, be the first to deliver news, tips, and suggestions on particular topics germane to your field. Others in your line of work will link to you from their Web sites when they want to convey the news to their browsers. Similarly having a forum on your website is an effective marketing strategy. People like belonging to a community. People will peruse and link to your main site in conjunction with participating in your community gesture.
Services in link building abound. Avoid being involved in link farms. You will risk losing a great amount of time in keyword research if the search engines reduce the value of your links because of these. A great amount of focus needs to be done in managing and maintaining your link popularity. It would always be wise to think before you leap in link building.
Squidoo is a social media site which allows anyone to build a one page mini site on almost any topic which they call a lens. All you do it to sign up for a free account with Squidoo and you are on your way to build your very first Squidoo lens. Since you are the one who is writing the content of the lens, you can write the content related to the main site you are promoting and from your lens, you have the opportunity to link back to your main site.
Link exchange can be bad for your website and get you banned from Google only if you got too many irrelevant links from poor quality websites. And if you use link exchange, you have to be very selective and be very careful. Finally you can use forums and blogs for your link building. Most forums allow members to leave signature links or personal profile links.