Tag Archives: link
Understanding Backlinking
Sometimes it is funny how times change. Just a few years ago the best way to get ranked on Google and Yahoo was to use the hot keywords of the moment. If you placed the keywords in the content on your website often enough then when people searched those keywords your site would pop up. Thankfully for both the customer and the entrepreneur search engines have wised up. Keywords are still important, but if you want to get ranked, and rank high you need backlinks.
It should be pretty clear that you can have the most amazing website in the world, with the most up to date, ground breaking information on it that would change the life of your readers forever… but if you don’t have readers or more to the point, traffic then you what good is the website. You should also know that you don’t necessarily have to have the best looking website in the world to get traffic. One of the high-test ranked website on the Internet right now is a very plain looking website. White background and blue lines, I am sure that you have heard of it, it’s called Facebook.
To get people to your website you need to spend the time to do a solid marketing campaign. This means that you need to take time to get backlinks. Getting backlinks to your site is the quickest way that you can climb in the SERPS. One has to ask then, what is a backlink.
A backlink is a link that is placed on another website that will lead the people that are reading the content back to another website. Trust me when I say that you have seen backlinks. You have been scanning the page that you are reading and in the middle of the article you will see highlighted words, which if you click on them it will send you to another website, if you roll over it you will see the web address. If you are reading an article on a site such as ezines then the backlink is going to be in the resource box at the bottom of the page. This is also true for any article directory site.
Now here is why it is so important. When you have a backlink to your website that is placed on another site is both popular and relevant it is tagged by Google. A date is given to it and Google will record the actual phrase that is used in the link. What Google then does is it takes the information it has gathered and saves it so that Google can then establish a rank for your site.
This does not mean that you need to have hundreds of backlinks. What it means is that you need to have quality backlinks. Search engine work under an assumption that not all links hold an equal amount of weight. So a backlink from a popular or well-known website holds more value than a link to your friend’s website that your family visits.
We have established that you need backlinks to improve ranking and that those links need to be on popular or high ranked sites. But with everyone realizing how important the process is, how do you go about getting the backlink to your site and not some other guy?
Article marketing is a great way to get backlinks and even the Link building Services recommends this method as one of the best way to get backlinks. When you take the time to create original and informative content that can be reprinted websites will pay attention to you. Many websites, many popular websites actually, take advantage of article marketing articles because it offers the webmaster a way to keep fresh quality content on their site. Another excellent way to get backlinks is through blog commenting or guest blogging. Make sure that you find blogs that are in your niche, relevant and popular.
Great Ways to Build Lots of Links Fast!
The biggest part of search engine optimization is building links. The more links you have, the better you rank in Google, and that is the ultimate goal of any SEO campaign. Since link building is so important, people are always looking for ways to build more links, and there are tons of methods out there that can work very well for anyone who takes advantage of them.
The primary link building technique is that of article distribution. Submitting articles to directories is a great way to get links fast, and you can re-use the same article multiple times, meaning you can get dozens or hundreds of links from just one piece of work. If you have the time, you can also write unique articles for individual directories, as unique content is more valuable than duplicate content. There are special tools out there, such as Unique Article Wizard that allows you to spin articles and submit to thousands of directories at the same time. Investing in such a tool is invaluable, especially if you promote multiple websites.
Link exchanges have long been used to build links, and they are very easy to do even the Link building Services uses these techniques. All you need to do is find someone with a website that is similar to yours, contact them, and ask if they would like to do a link exchange. This comprises of you linking to them and them linking to you; simple. If you do not want to spend a lot of time visiting individual websites, you can go to a forum like Digital Point and request and/or respond to link exchanges. This makes the process much faster, and ensures that you will have a higher success ratio than if you contacted sites outside of such a forum.
Many blogs allow you to comment on them and attach your URL. While the majority of blogs are nofollow (which means the links you get on them have no SEO value), you can find lists of dofollow blogs to comment on. When you leave a comment on a blog, your name turns in to a link to your website. The most important thing to remember about blog commenting is to comment as if you were not trying to build links; your comments still must be valuable and contribute to the conversation.
These are only a few of the many link-building techniques out there. Others include making Squidoo Lenses or HubPages, buy high PR links , or implementing link baiting strategies. Remember, it is important to use multiple links building methods, as just using one or two will not deliver stellar results.