Tag Archives: link

Link Building Methods – SEO

IAcquiring quality links can be difficult, but there are a variety of methods out there that can help you with link building that will improve your site’s search engine rankings.

Method 1 – Link Exchanges – One great method of link building is to use link exchanges. This is really not that difficult and it will provide some great links to your site. What you’ll need to do is contact people that have similar sites or blogs that revolve around the same topics. This is important because links on sites that are not relevant to your site are not going to help out your site at all. Make sure that you link to the sites you want to link back to you. Then you can send out emails letting people know that you have linked to their site and you are wondering if they would put in a link to your site as well. This can bring some quality results when you are trying to build up quality links.

Method 2 – Try Paid Reviews – Paid reviews is one of the best methods for link building, since it helps to you to acquire links that are permanent and embedded in anchor text. What you need to do is to find top quality reviewers that have blogs where they post reviews of other sites or blogs. Then you can pay someone to write a review of your site or you can write the review yourself and pay someone to put it up on their blog or site.

Method 3 – Submit to Directories – Submitting to directories is another option that you have when you are trying to build up links. Usually it doesn’t take a whole lot of time to submit your site to directories. Submitting to niche directories is an excellent idea that can provide quality links that are liked by the search engines. However, it is important to realize that not every directory is a quality one that you should be submitting to. If you are just getting started, this is a great option.

Method 4 – Article Marketing – Article marketing is one of the top methods of link building as well. This is a great way to get quality links to your site out there. However, it is important that you use quality articles to top directories. Of course if you do shoddy work, you can expect shoddy results when you use this method. If you are not a top quality writer, then hire a good writer to write your articles for you. When you submit these quality articles to directories, you need to make sure that they relate to your site in some way. Also, make sure that you write a quality resource box and include a text link to your site as well. This will ensure that you get the best possible results from this method of link building.

Method 5 – Social Networking Sites – Social networking sites can also provide you with some great links if you know how to use them. You can post quality information on sites such as YouTube, MySpace, Facebook, and Yahoo 360. These are popular sites that provide links that can help to build up your link popularity and help you increase the rankings of your site on the search engines, and also greatly increase your efforts to make money online.

These are just a few of the best methods for link building out there today. While the two way links can work, the one way links are the best ones, even though they are a bit tougher to get

Why Marketing With Social Media is Critical to SEO and SEM

There is a great deal of excitement about social media right now, and rightly so. It’s an effective and economical way to promote a small business online. New prospects and customers may use Facebook to search for a company or organization by name if they can’t be found on a search engine. Facebook or Twitter should direct them there. Though these are powerful small business online marketing tools, they should not be seen as a replacement for a website.

Companies and organizations with their own websites will want to use social networking strategies to push traffic through their own websites – where goods or services are described, pictured, and sold.

Facebook, Twitter and LinkedIn are great places for companies to make contact with the public, receive positive and negative feedback about products or services, and expand their online visibility to a wider marketplace. Vetting online traffic to a company or organization’s website should be the ultimate goal. Ideally, this is where the visitor will gain a broader perspective about the company or organization and be ‘sold.’

Drive Traffic from a Social Networking Account to a Website
Facebook, Twitter and LinkedIn allow members to post links to websites of interest. Click-thru traffic is when a visitor arrives at a company website from another location on the Web – such as Facebook or Twitter. Increase click-thru traffic from social media sites by posting specials, online coupons, events, news items, interesting facts, and more. When posting a thought for the day, link to pages on the website that are in sync with the conversation. When appropriate, link to pages that are a call to action, such as a contact us form — especially when an online special or coupon is promoted. DO NOT post links to company home page over and over again. Friends and associates will be annoyed by this. Link to interesting website content, blogs, news articles and audio and video podcasts. Summarize what is included in the website link in an attractive, interesting way, to receive more click thru traffic. If a company or organization website is lean on content, begin developing and adding new pages and posts to increase SEO and enhance a social networking campaign.

Don’t Forget Social Bookmarking Sites
Though Facebook, LinkedIn and Twitter seem to receive the most attention in the world of social media, there are other large websites, known as social bookmarking sites, that can be as effective at driving click thru traffic to a website. Examples of these sites include StumbleUpon, Digg, Diigo, Delicious, and more. These websites allow members to post links to other websites of interest. Short, compelling summaries tend to attract the most traffic. Photographs (on the web page that is linked) will make the post visually appealing. Visitors to social bookmarking sites are not usually there to collect friends but to inform visitors about websites that provide great information and are user friendly. Feel free to post links to favorite websites (other than the company site) to make your account authentic.

Measuring Facebook, Twitter and LinkedIn Traffic to a Website
A company stakeholder or executive of an organization will want to know the return on investment (ROI) for social media campaigns. In order to measure traffic effectively, a Google Analytics account or other statistical analysis program must be ‘attached’ to the website. At the end of the month, review Google Analytics to identify which social media sites are sending click-thru traffic to a website, how much traffic is coming through, and which country, state or region it is originating from.

Create a Wave of Popularity With Social Media
Using social media in tandem with a website is a wonderful way to create a wave of interest in a company or organization. In order to be most effective, weekly posting to social media accounts is recommended. Consistent posting is essential to increase click thru traffic to a website.

Once a visitor arrives at a company website, make sure an attractive, easy to use web design keeps them there.

For more information about social media campaigns, or SEO, visit

What’s The Purpose Of Link Building And Directory Submission?

If you own a website and you’re looking for ways to generate traffic towards your site, then you’ve probably heard about directory submission. One of the most preferred methods of link building, directory submission is used by webmasters to increase the credibility of their website. How does this happen? That’s what we’re here to discuss.

Of all the millions of websites out there, each one has common goals – to build a high reputation and get a lot of visitors. Reputation, in internet jargon can also be called as authority and is often gauged by the Google Page Rank or the position of the site in the search engine results page (SERPs). So say you are selling curry and the keyword you are targeting is “Indian curry” then your goal is to be on the first page of SERPs. To do this, you need to have a high page ranking. PR 4 is usually indicative of a high authority. But how do you get to PR 4?

Thorugh link building of course! When we say link building, we mean having a link on one site which is pointing to your site – something that redirects Google spiders from a certain site to get to your site. This is where directory submission comes in. Most directories are already human edited so someone actually checks what your site is all about and whether your description and category matches what you wrote in the submission form. Sometimes, if these don’t match, editors might reject your site and you have to resubmit. Other websites will also require that you put an HTML link from your site to theirs, making it a link exchange. Why the need for links?

Well, Google usually gives those sites which have a lot of links pointing to their site a higher page ranking! But we are just not after the number of links, we also want quality links. This means you need to make sure that the site you are linking with is relevant to your site so if you are selling curry, then you shouldn’t link with sites which features musical instruments, unless you are selling Indian curry in particular, and then you can link with a site selling Indian musical instruments, etc. Through manual directory submission, you can choose the category where your site belongs so you can be sure that you’re going to get a higher page rank.

But getting a high page rank isn’t the only reason for link building. As a matter of fact, getting a high page rank isn’t the end goal. Getting a high page rank and building as many links as you can is focused on getting traffic – the more people visiting your site, the better. Again, we are talking about targeted traffic – we want people who are already interested with the product or service we are selling as this gives us a higher chance of making a sale. That’s the reason why you need to link with a site relevant to what you’re offering, this way, you don’t waste resources trying to convince people who are not interested with what you are selling.

Terry Pierce offers directory submissions to aid in your link building efforts. Our directory submit is a manual directory submission and will submit to directories of PR4 or greater. Find more details on his website at