Tag Archives: link

Do You Know How To Increase Your Link Popularity? (Page 1 of 3)

Where’s the first place you go to look for a product or service you need? If you use the internet at all, your answer is probably a search engine. Search engines are what help us find information online. This is why link popularity is so important. If a customer can’t find your website, then you have no chance of making a sale.

What Makes A Link Popular?

So, the question comes up – what makes a link popular? Plenty. Link popularity is the rating given to your website by the search engines. Your website’s rating determines where in the listing your site comes up when a certain keyword is entered into a search engine by a customer. Is your website on page one or page 5,000. It is imperative that you know where you website stands.

How Do I Make My Link Popular?

Search engines give ratings and status to websites that have links to their pages from quality, related websites. This is a simple system, but a very important one. Google created this system, and now virtually all other popular search engines employ it to rank your web pages in their indexes.

It is difficult to achieve link popularity when your keyword is a highly searched keyword. But without it, your site will never be seen in the search engines. Don’t get discouraged if you have a keyword that is one of the most used. There are methods that the top marketers use everyday to achieve link popularity on any keyword.

In your quest for making your link popular, be sure to stay away from what are known as “link farms”. These are just sites with pages and pages of links in any category. You want to research the site that you are linking to. Just any link will not increase your link popularity. In fact, it could harm it. Search engines do not like link farms, and they may discriminate against your website if you are associated with one, so steer clear of them!

The next thing that is important in your link marketing strategy is the quality of the website you are linking to. If you are not sure you would want any of your customers or site visitors to see a certain website, then definitely do not link to it. You don’t want your site to look cheap. You want your visitors to know that your site only has quality information on it. Linking to poor quality sites could completely destroy your link popularity.

So what do you need to do to achieve high link popularity and improve your website’s ratings on the search engines? The first step, and a great starting place is to get a listing in a popular directory like Yahoo and Open Directory Project. Be aware that if your sight is business-related then it will cost around $300 a year to be listed in the Yahoo Directory. This is a great step toward linking popularity, so I strongly suggest paying this fee with yahoo. If your website is non-commercial then the listing is free, but it does take some time and follow up to assure your site actually makes it in the directory. Open Directory’s listing is free no matter what type of site, but as with Yahoo it does take some follow up to get listed.

Do You Know How To Increase Your Link Popularity? (Page 1 of 3)

Where’s the first place you go to look for a product or service you need? If you use the internet at all, your answer is probably a search engine. Search engines are what help us find information online. This is why link popularity is so important. If a customer can’t find your website, then you have no chance of making a sale.

What Makes A Link Popular?

So, the question comes up – what makes a link popular? Plenty. Link popularity is the rating given to your website by the search engines. Your website’s rating determines where in the listing your site comes up when a certain keyword is entered into a search engine by a customer. Is your website on page one or page 5,000. It is imperative that you know where you website stands.

How Do I Make My Link Popular?

Search engines give ratings and status to websites that have links to their pages from quality, related websites. This is a simple system, but a very important one. Google created this system, and now virtually all other popular search engines employ it to rank your web pages in their indexes.

It is difficult to achieve link popularity when your keyword is a highly searched keyword. But without it, your site will never be seen in the search engines. Don’t get discouraged if you have a keyword that is one of the most used. There are methods that the top marketers use everyday to achieve link popularity on any keyword.

In your quest for making your link popular, be sure to stay away from what are known as “link farms”. These are just sites with pages and pages of links in any category. You want to research the site that you are linking to. Just any link will not increase your link popularity. In fact, it could harm it. Search engines do not like link farms, and they may discriminate against your website if you are associated with one, so steer clear of them!

The next thing that is important in your link marketing strategy is the quality of the website you are linking to. If you are not sure you would want any of your customers or site visitors to see a certain website, then definitely do not link to it. You don’t want your site to look cheap. You want your visitors to know that your site only has quality information on it. Linking to poor quality sites could completely destroy your link popularity.

So what do you need to do to achieve high link popularity and improve your website’s ratings on the search engines? The first step, and a great starting place is to get a listing in a popular directory like Yahoo and Open Directory Project. Be aware that if your sight is business-related then it will cost around $300 a year to be listed in the Yahoo Directory. This is a great step toward linking popularity, so I strongly suggest paying this fee with yahoo. If your website is non-commercial then the listing is free, but it does take some time and follow up to assure your site actually makes it in the directory. Open Directory’s listing is free no matter what type of site, but as with Yahoo it does take some follow up to get listed.

An E-Z Linking Strategy

In building a backlink strategy for your site, remember that there are different ways to get links. One of the easiest ways is to do a link exchange

Link exchanges are done with similar sites with both sites placing a link to the other. Link exchanges have been penalized by search engines because of heavy spam but there still benefits to doing a link exchange, so don’t be afraid to try.

Inbound one way links are, by far, the best links to get. These links are sometimes difficult to get because there is no exchange. It requires the other web site to link to you without you linking to them. Gaining one way links should rank near the top of your off-page optimization strategy.

In order to get one way links you have to get noticed. Getting noticed online is not a whole lot different than getting noticed off-line.

To gain links, you need to provide content that is unique and original to entice other sites to link to you. Adding a blog, or forum is an excellent way to continually add new content to your static site. If you have a static web site it will be much more difficult to gain links.

Applying SEO techniques such as the above can bring great benefits. As an example if you are trying to optimize a site that sells vitamins. The first step would be researching highly ranked competitors. After analyzing their sites you can use their blog or forum to determine what topics are hot. Typically in these community sites hot topics will draw quite a bit of traffic and comments from readers.

One method of gaining their attention is to look at the topics on their site that are creating the most commotion. When you find the hot topics, do a review of the site on your blog. In your review concentrate on the hot topic, but don’t just talk about their services. Point out what they have missed, or don’t have, keep in mind you want to draw their attention. The key is you’re not trying to advertise for them rather you want to establish yourself as an expert.

Often, the other site will notice your review. It’s not automatic, so you may have to bring it to their attention. Think of it as being in a crowd where everyone is talking. If you enter the conversation you must make sure to say something relevant. If you speak up and say something unrelated or meaningless people in the crowd will quickly dismiss you.

Here’s the trick to this technique, when you comment about a site or bring up a controversial point they have to link to you to reply to your review. Remember to position yourself as an expert when you do this. Don’t be rude or obnoxious, but make meaningful comments and reviews and you’re bound to get noticed.

Most Blogs track links to the site, so rest assured that if the blogger read something that needs to be addressed by them they will comment.

After you complete your review, leave a comment on the other site, don’t just leave it to fate for them to find it. You could excerpt a small portion of the review, just enough to draw attention and raise interest. This serves two purposes, primarily it will establish you as an expert, second their readers will follow the link from the comment to your site. The key is to do this on popular active sites. You wont benefit if the site is not active with members reading and commenting.

Over time this strategy will help increase traffic your site and build one way links to your site. If you do it right you’ll see the numbers jump in your traffic from other readers visiting your site to get the rest of the story.