Tag Archives: link popularity

Link Popularity – Basic Overview (Page 1 of 2)

There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is “Link Popularity.”

Link popularity is referred to as an off-page factor in the search engine world, and is representative of one of the more important elements in influencing a Web site’s position in search engine result pages (SERPS). The top questions relating to link popularity are answered for you below.

1. What is link popularity and why is it important?

Link Popularity is a score that search engines give to a Web site based on how many links are pointing to or linking to any particular page in your Web site. The greater your link popularity, the more important, or relative, search engines consider your Web site.

Good link popularity can dramatically increase traffic to your Web site. Since most search engines factor in link popularity into their relevancy algorithms, increasing your link popularity score can help your Web site’s position in the search engine results pages (SERPS).

2. Are there different types of links?

There are 4 main classes of links that contribute to your Web site’s overall link popularity score:

External – An external link is a link on your Web site that leads to an outside Web site. This type of link is used when you want to provide additional or complimentary information to the user.

Internal – Internal links are links on your Web site that lead to other pages within your Web site. A good internal linking strategy will enable all of your pages to be found easily by both search engine spiders and users alike.

Inbound – An Inbound link is a link on another Web site that directs the user into your Web site. Inbound links are important because search engines see them as being indicative to quality.

Reciprocal/Link exchange – Reciprocal linking is when two or more Web sites agree to display each other’s Web site link somewhere on their website.

3. Are some links better then than others?

Yes, it is true that not all links are not equal. The effectiveness of the link depends on the following factors:.

Relevance – A relevant link means that the link is on a page or Web site that has the same subject matter as the page it links to. For example, for an attorney, a link from the state bar association page to an attorney’s Web site would be a relevant link. A link from a local floral shop would not be relevant.

Quality – A quality link means that the link is from a popular, well- visited Web site. Link text – The text used to describe a link is important. You want to use relevant key phrases. For example, rather then a link that says “contact us,” using something like “contact a Minnesota bankruptcy attorney” will be more valuable.

4. What exactly is PageRank and it is important?

PageRank can be summed up as how relevant Google considers a particular Web page. Pagerank is a value from 0-10, with zero being the least significant and ten10 of which very few websites obtain being the most relevant. Very few Web sites are able to obtain the highest ranking of 10.

Global Link Popularity of Websites

Link building; though not as important as it was in the past, still continues to be one of the universally accepted methods of search engine optimization. Global link popularity of the websites has bearing on its ranking on the search engine result pages.

Several factors relating to the site and domain on which the concerned page resides influence the rankings of the page on Google search results. Webmasters trying for search engine optimization should be careful about these particular aspects.

Global link popularity of any site will primarily depend on the quality of the linking items rather than the quality. Such popularity however has great bearing on the results that are generated on the search engines. One of the most important factors is the age of the site. This refers to the time from the launch of the content that is to be indexed and seen by the search engines to be taken into consideration. Older sides often have advantage over the newer ones in ranking.

Links can aid in the ranking of the sites. That is why the age of links are more important than the age of the site and relevance of Global link popularity is important as well. New sites having connection with the older one as the parent site has better chances of ranking well. One has to realize the subject specific relationships that exist in link building campaign between the sites and pages linking to the relevant pages as well as the target keywords.

Having links to the relevant sites is extremely important. When the inbound link belongs to some tropically relevant site, it could help improvement of ranking in big way. At the same time it could be highly beneficial for traffic generation as well.

Link weight and authority of website that is targeted among the topical peers in online world is one of the most valuable resources for getting higher ranks. At times SEM and the blogs can generate similar effects too. If the concerned topical community contains links from trusted sites it could generate higher traffic for your site as well fulfilling the objective of search engine optimization.

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Global Link Popularity of Websites

Link building; though not as important as it was in the past, still continues to be one of the universally accepted methods of search engine optimization. Global link popularity of the websites has bearing on its ranking on the search engine result pages.

Several factors relating to the site and domain on which the concerned page resides influence the rankings of the page on Google search results. Webmasters trying for search engine optimization should be careful about these particular aspects.

Global link popularity of any site will primarily depend on the quality of the linking items rather than the quality. Such popularity however has great bearing on the results that are generated on the search engines. One of the most important factors is the age of the site. This refers to the time from the launch of the content that is to be indexed and seen by the search engines to be taken into consideration. Older sides often have advantage over the newer ones in ranking.

Links can aid in the ranking of the sites. That is why the age of links are more important than the age of the site and relevance of Global link popularity is important as well. New sites having connection with the older one as the parent site has better chances of ranking well. One has to realize the subject specific relationships that exist in link building campaign between the sites and pages linking to the relevant pages as well as the target keywords.

Having links to the relevant sites is extremely important. When the inbound link belongs to some tropically relevant site, it could help improvement of ranking in big way. At the same time it could be highly beneficial for traffic generation as well.

Link weight and authority of website that is targeted among the topical peers in online world is one of the most valuable resources for getting higher ranks. At times SEM and the blogs can generate similar effects too. If the concerned topical community contains links from trusted sites it could generate higher traffic for your site as well fulfilling the objective of search engine optimization.

For More Information Please Visit: