Tag Archives: link popularity
Improving Link Popularity (Page 1 of 2)
Search engines are the first tool that potential customers use to find the products and services they need. This is why link popularity is so important. If the customers can’t find your website, you won’t make sales.
You might be wondering, “What is popular about a link!” Plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, how do I make my link popular?
Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple recipe, but a very important one. Google created the system, and now most popular search engines employ it to rank your web pages in their indexes.
The more popular tour keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on the search engines. But don’t be discouraged; there are ways of achieving link popularity using the most competitive keywords.
There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!
The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have any problem about your visitors seeing. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.
So let’s get to what you need to do to achieve high link popularity and improve your rankings on all the popular search engines.
The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.
You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company sells Goats Milk from a farm located in the middle of Whoop Whoop, do NOT submit your listing to “Retailers from Nowhere.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Goat Product” category. You will not only associate yourself with culture and quality, but you will be listed in a national category.
Link Building That Works
There are several different ways to build links for traffic and for search engine rankings. Matt Cutts describes the best links as links which are given freely by authoritative sources that are trusted by visitors and Google themselves. (to paraphrase)
So the following tactics will get you those kinds of links:
1. Linkbaiting ‘ writing controversial, wise, witty, valuable, or otherwise good content that gets other people talking about you on their sites, linking back to your post.
2. Press Releases ‘ This may seem counter-intuitive since most people think press release syndication is only about “placing” links where you want them across a large network. But think of it this way: PRWeb.com has a trackback feature where bloggers can do a trackback to your release and get a valuable link back to their site in the process. They talk up your release and your release gets more traffic, link popularity, which sends you more traffic from the release including more link popularity by having a release that actually ranks.
Link Buying
Text Link Brokers and Text Link Ads (both .com) are the best places to buy advertising. I say advertising because you shouldn’t be buying links just for pagerank. I get more traffic than you do and my pagerank sucks. Plus if Google finds out you are buying links solely to manipulate their rankings, they will zap you.
(I know this is stupid. How can Google know the difference between you buying a link on a site for traffic and buying it to manipulate their link popularity algorithm? It’s a ridiculous argument to say they know why I bought a link. Google doesn’t know your reasoning for buying advertising other than you want more exposure. Keep it that way by not talking about “buying links” and instead call it advertising. That’s really what it is.)
Don’t buy links for pagerank. Here’s another reason:
You should be buying ads for traffic directly from the site you are buying from. Search engine rankings are a side effect of good advertising, not the reason for it.
Authoritative Directories
There are directories you must be listed in if you are serious about your online business. And they cost money. Sorry, but you can play the “free” game for years before you see any serious traffic from free link building alone.
You can gain a lot by submitting to Yahoo Directory, Best of the Web, What You Seek and other human edited paid directories. Google trusts the sites they find there and so do the visitors who use these directories to search.
You can circumvent any paid linking and advertising and still succeed. But I’m willing to bet you don’t want to wait as long as it is going to take to get the results you are looking for by going to totally free link building route.
Free tips to generate Traffic and Link Popularity (Page 1 of 2)
The main objective of any Search Engine Optimization campaign is to generate traffic and attract more and more visitors by using different ethical strategies. Building link popularity is one of the most effective ways to make popular your website on the web and also getting traffic to your website. In this article you can find some important tips to generate traffic and obtain inbound links for your website:
1. Article Submission: Submitting article to various article submission directories is a better and effective way to obtain inbound link and generate traffic to your website. If you are an expert of your field and can write good content then write articles related to your business and submit them to article submission directories. Always remember to include a resource box having a link back to your website. If your article is impressive and informative to users then it will be published and increase your traffic as well as link popularity.
2. Directory Submission: Submitting your website to related web directories is an easy way to increase link popularity and generate traffic to your website. By submitting your website to a directory you will get an inbound link that increases your link popularity. Often webmasters and many other people go to visit various web website directories for specific information so it also helps to generate traffic to your website.
3. Blogging: Business blogs are also an effective way to generate traffic as well as obtain inbound links to your website. Create a blog related to your business and make regular posts on that. Blogs are easily accessible and you can easily add or modify content in your blog. Always include a link back to your website in each and every post of your blog that will help to divert traffic to your website. If your blog posts are unique and informative then visitors may return back to your blog time to time for more information and it will increase traffic to your blog as well as your website and help to increase your link popularity.
4. Online discussion forums: Online discussion forums are also an excellent way to generate targeted traffic and building link popularity to your website.
There are three ways to participate in online forums. You can post any useful information related to general topic of that forum by starting a new thread, you can post your queries and also respond to requests for help. It is beneficial to take part in discussions in these forums, as they often provide you a signature box where you add a link to your website. These signatures appear in your each and every post. In this way it increase link popularity and targeted traffic to your website at no cost.
5. Press Releases: Press releases considered not only generating traffic and building link popularity to your site but also effective way to get noticed your business in media. You can write a well crafted content for press release or attempt to write something unique that will be useful to its users, write as shorter as feasible to maximize your efficiency and speed and submit it to popular press release sites to publish. Do not forget to include a link back to your website in press release.