Tag Archives: link building

The Real Value Of Link Building

The biggest misconception of link building is that it is solely intended to increase your rank within the search engines. The majority of us who use this train of thought would then proceed to get as many links for their site from any sources available, without understanding the real value behind carrying out this time consuming project. Not only do you obtain a large number of irrelevant links that will not benefit you, but you have wasted precious time and missed out on a lot of targeted traffic.

So what is the true value of link building? First and foremost, it should be intended to generate quality traffic for your business. If you keep this thought in mind when carrying out your assignment, then you are most certainly going to obtain relevant links along the way that will help to boost your exposure within the search engines, making it a win / win situation.

A good example would be this article. Once it is submitted to several article directories, people who are searching for information on link building will most likely read this information posted. At the bottom is a link to my site which is based on offering search engine marketing services and link building campaigns. If a reader was interested in finding out more, there is a high chance that they will follow through on my link and read up about my services. In this case, not only have I generated a quality lead, but I have also attained a relevant link from the article directory. If twenty people read my article each day and ten people where to click through to my website, then you can obviously see that the link building has done its job in attracting targeted visitors.

However, if I was to write up an article on the latest mobile phones and provided a link to my website, then there is a very high chance that a reader will not follow through on the link. A search engine works in the same respect. Just like a human visitor, why should it read up on marketing services if it’s currently reading an article on mobile phones? From this a search engine can see that the link was placed for the sole purpose of link building and has no genuine relationship. As a result, no targeted traffic will come through to my site and the link will not benefit me in any way.

At the end of the day it all boils down to the quality of the link. Another good example is: if you were to have two restaurants to choose from and two different people recommending which one to eat at, you are most likely to take the advice of the person who has more authority on the subject of restaurants. In a similar manner, a search engine will follow and count the relevance of a link based on where the link to you is coming from and if there is a common factor between the sites.

The key to developing good linking strategies that will help your site’s performance in the search engines is to ask yourself the following: will my link entice someone to click on it, which in turn generates quality traffic? Answering “yes” and using this methodology when carrying out your task will attract visitors interested in what you have to offer as well as collect you valuable links.

Every now again there are new methods on how to develop a successful link building campaign. At the same time, new loop holes are being found on how to exploit these methods. Eventually it will come to a point where these loop holes cease to exist. So to avoid getting caught up in the confusion, working toward a campaign that is totally focused on generating quality traffic is the best way to ensure that you are not wasting your time and hard earned dollars with attaining pointless links.

Link Building: Create a chain reaction!

No doubt you’ve heard of word-of-mouth advertising, whereby products or companies get a boost when people talk positively about them. The online equivalent of this kind of advertising is link building. What does it mean? Link building involves getting other websites to link to your site. It is similar to having your friend recommend a good doctor or restaurant; it carries more weight than an address listed in the yellow pages. If a viewer comes to your site through a link from another site, it obviously has more significance than if the person just stumbled across it.

Another particularly good reason for link building is for better search engine listings. In recent times, links have become increasingly important to search engines because they see them as an approval of your site by other websites. What better endorsement can there be than a positive referral! Take the case of your dentist or hairdresser – I bet you chose them primarily because of references from friends and relatives. Same is the case with your website – the more sites that provide links to it, the more popular it is!

How do you go about it? We’ve listed below some steps that will help you in the task of link building:

o Create a plan – You guessed right! The first step is to set a goal and prepare a plan. How many links do you want? Set a realistic goal for the number of links you want. When you are making the plan, set your target higher than your actual goal – about 4-5 times more. We are saying this because not all sites that you approach will want to trade links. You could get quite a number of refusals.

o Make your site worth their time – Content, content, content! That is the constant mantra you have to repeat to yourself. If your site has no worthwhile content to read, no one will be interested in linking to it. Examples of linkable content include how-to articles, product reviews, tools, tips, FAQs and so on. Make it relevant to what your site is about. For example, if you are an online beauty supply store, write articles on beauty tips, hair care, clothes and accessories. You can bet that you will get links from several websites catering to these needs.

o Look for quality link partners – How would you go about doing this? There are many ways to find link partners, but the easiest way is to use Open Directory and Yahoo. These directories are difficult to get listed in, so finding a potential link partner here will ensure that those are good sites for linking to.

o Organize your findings – Once you have made a list of potential link partners, get organized. Keep track of the full name of the site owner or Webmaster, the email address, the homepage URL, the URL of the page where you think your link belongs and why you think it belongs there and the date of the initial request letter.

o Contact the potential site – Once you have garnered all the necessary information, send an e-mail customized to each site requesting that you trade links. In your request, mention why your link belongs on their site and provide a sample link and description.

o Check for links and follow-up – Link building takes time. Check to see if anyone has linked to your site after a month. Follow up with each site that hasn’t linked to you yet.

Link building takes time. But if you keep at it, you are sure to reap the benefits of this simple, easy-to-do advertisement for your business website.

Back Links-Increase Your Website Value

One aspect of closer online promotion is to create content. But the work is not really end with the creation of compelling content, it starts from there. The next and most crucial step for the strengthening and the sale is online content to create visibility through the construction and increased (