Tag Archives: link building
Link Building – Building Blocks of Your Online Presence
Link building is an essential and a widely used activity in search engine optimization (SEO). It involves the generation of links, whether through, but not limited to, blog and forum posting and directory submission. SEO services are usually sought by website owners to increase the popularity of their websites on the Internet. The establishment of several inbound links leading to your main website helps your pages rank higher in search engines, depending on the keywords you are optimizing for. One-way links are much more help in boosting your page rank than reciprocal or multi-way links.
A website’s targeted traffic is a main consideration before starting link-building activities. It determines where you want to place the links leading to your website to ensure that you will fetch users that are highly interested in your products or services. The more relevant traffic you drive in, the more chances of your profit increasing.
The most effective method of link building is by establishing one-way links directing to your website, as SEO experts say. It is an inbound link pointing only to one direction and it is given the highest recognition by search engine bots in defining the relevance of your pages. One-way links could be built by sending articles related to your site to article directories and content sites, many of which could be found online. Such sites usually have a resource box, where you can type in the link pointing to the resource website.
Another method of link building is through multi-way linking, which entails the creation of several non-reciprocal links among at least three partner websites. The links only go one-way. Other ways of building links include posting videos, images, o RSS feeds on your partner sites.
A website owner could embark on a link campaign with the help of professional SEO services. Such companies offer to do your link building campaign for you at specific rates. Professional link-building services usually offer to increase the relevance of your web pages through planting relevant and permanent inbound links pointing to your website.
Their activities include submission of articles to directory listings, submission to sites with high PR links, distribution of articles to article and blog sites, and social network listing. The main goal of link building is to help you reach your marketing goals by driving your targeted traffic back to your main website and allowing them to convert or take the course of action most profitable to your business.
This means that your inbound links should be placed in sites related to yours, sites that preferably have high PR links. Most link-building services usually promise positive results for your online presence within 90 days at the most.
Website owners should, however, be warned to avoid overlinking, which means having too many hyperlinks. Search engine bots for main search engines such as Google and Yahoo re capable of recognizing whether or not certain links are relevant. They “sense” excessive links on a page and disregard them in determining your page rank.
The Best 5 Ways To Build Links Effectively
Any SEO worth his money would vouch by the importance of effective link building strategy. Link building is one of the most important factors which should be taken into consideration for enhancing the natural ranking of websites. It also helps in increasing the referral traffic from the other websites.
Out lined below are the 5 most important link building services, which a SEO cant afford ignoring. These services form the basis of an effective link building campaign and they are:
* Press releases: One of the best link building devices is press release. If the press release features the latest news in a meaningful format then it can really do wonders for your website. In addition to bringing-in quality traffic, they can be helpful in getting a lot of in-bound links from quality news portals.
* RSS Feeds: You can syndicate the content on your website to other related websites through real simple syndication (RSS). This way you can get targeted traffic to your website as you would be having your link on the syndicated webpage. The search engines consider this too as a very relevant inbound link.
* Directories: Online directories are a very important source of one way inbound link. Its pertinent to note here that; to get maximum leverage from these directories it is very important to submit your pages in as many directories as possible. The right selection of such directories can very well ensure sizeable amount of targeted traffic.
* Viral campaigns: The importance of social networking sites is growing by the minute. By submitting blogs and other such feeds on these directories, substantial amount of one-way inbound links can be obtained. They can act as good viral campaigns to create awareness about a new product or service.
* Similar websites: The most important and the toughest link building exercise are getting links from related/ similar websites. The search engines impart maximum value for links from websites which render their services in a similar domain like resellers, partners, industry associations etc. Moreover, direct inbound links from websites with the suffixes like .gov, .edu. Are given highest importance, thats because links from such websites/ institutions enhance the credibility of a website.
Link building exercise has the potential to make or break the effectiveness of your online business model. Thats why it would be always advisable to go for a professional link building company. Such a company through proper application of link building strategies can add to your stated goal of getting more visibility on search engines.
Link Building – How Important is It?
What is all the fuss about links to your website? Why such a push on link building services? What in the world is link building? In this article I will discuss what link building is, the importance of it and how to incorporate it into your Internet Marketing Plan.
Link building is the process of getting links to your website from other sites, especially high traffic, industry specific sites. Getting links to your web site used to be an easy task, just get as many incoming links to your site as possible, quality and nature or the links was unimportant. Then link relevance came along; search engines now take into account the quality and relevance of your site’s incoming links. This makes the process of link building a much more complicated program. With all of the other tasks that business owners have, link building may not be high on the priority list. It may be best to hire a professional Internet marketing firm to help.
Some concepts to know when embarking on a link building campaign:
Page Rank: is the value that the search engines give to a web page. It is usually on a scale of 1 to 10.
Link Popularity: is the number to links pointing to your site from other sites on the Internet. The search engines consider your site more important and rank it higher the more “incoming” links that your site has and puts weight on those sites as well.
Building link popularity helps to gain higher page rank for your web site. The higher the page rank, the higher your site will appear on the search engines with competitive keywords. The major search engines such as Google, Yahoo! and MSN use link popularity to determine how important your site is in order to give it a rank in search results. The more incoming links a site has, the more important or valuable it must be.
In the process of link building, quality is more important than quantity. It is important to choose quality sites to link to yours. Find web sites that have some relevance to your site, business or products. For example, if you sell insurance, a link from an insurance information site would benefit your business more than just a link on a general “catch all” link site.
Probably the most important benefit of having a high number of quality links to your site is the effect it has on the search engine rankings. Most of the major search engines use “link popularity” as a main factor in determining where your site should rank. If your site has a lot of high quality sites linking to it, the search engines will think it is a popular site and give it a high page rank. Building quality and relevant links has two advantages; you gain visitors from the linking site and you also boost your page rank with the search engines.
A complete link building program involves generating links to your site from a variety of sources. This includes directories, social networking sites, blogs, even writing articles and press releases. Directories are one of the most comprehensive ways to generate incoming links. They are designed to promote links and are sometimes fee-based. Social networks and blogs have become a great way to generate incoming links to your web site. It does take patients and skill, however, to utilize blogs and social networks to generate links; it may be best to leave this to a professional SEO company to do for you.
Besides social networks, blogs and directories, article sites are another way to create incoming links to your site. Article sites usually only allow links in the resource box of your articles, not in the text of the article itself. The links generated here are permanent links, unlike directories and blogs where links might be deleted. Article sites rarely delete articles. Article writing also makes you the “expert” on the subject you are writing about, making it more likely that people will want to visit your site. Article submission can be a tedious process, best left to the professional SEO company.