Tag Archives: link building
Link Building – Building Blocks of Your Online Presence
Link building is an essential and a widely used activity in search engine optimization (SEO). It involves the generation of links, whether through, but not limited to, blog and forum posting and directory submission. SEO services are usually sought by website owners to increase the popularity of their websites on the Internet. The establishment of several inbound links leading to your main website helps your pages rank higher in search engines, depending on the keywords you are optimizing for. One-way links are much more help in boosting your page rank than reciprocal or multi-way links.
A website’s targeted traffic is a main consideration before starting link-building activities. It determines where you want to place the links leading to your website to ensure that you will fetch users that are highly interested in your products or services. The more relevant traffic you drive in, the more chances of your profit increasing.
The most effective method of link building is by establishing one-way links directing to your website, as SEO experts say. It is an inbound link pointing only to one direction and it is given the highest recognition by search engine bots in defining the relevance of your pages. One-way links could be built by sending articles related to your site to article directories and content sites, many of which could be found online. Such sites usually have a resource box, where you can type in the link pointing to the resource website.
Another method of link building is through multi-way linking, which entails the creation of several non-reciprocal links among at least three partner websites. The links only go one-way. Other ways of building links include posting videos, images, o RSS feeds on your partner sites.
A website owner could embark on a link campaign with the help of professional SEO services. Such companies offer to do your link building campaign for you at specific rates. Professional link-building services usually offer to increase the relevance of your web pages through planting relevant and permanent inbound links pointing to your website.
Their activities include submission of articles to directory listings, submission to sites with high PR links, distribution of articles to article and blog sites, and social network listing. The main goal of link building is to help you reach your marketing goals by driving your targeted traffic back to your main website and allowing them to convert or take the course of action most profitable to your business.
This means that your inbound links should be placed in sites related to yours, sites that preferably have high PR links. Most link-building services usually promise positive results for your online presence within 90 days at the most.
Website owners should, however, be warned to avoid overlinking, which means having too many hyperlinks. Search engine bots for main search engines such as Google and Yahoo re capable of recognizing whether or not certain links are relevant. They “sense” excessive links on a page and disregard them in determining your page rank.
Ascend to the Top of Your Niche Rankings With Contextual Link Building
Every web master dreams of landing on the top spot with his website on the search engine results. Contextual link building is one of the many tactics of SEO that webmasters can make use of in order to get on top. It is however important to know the latest search engine algorithm trends in order to draw maximum benefit from link building and other SEO moves.
The blog network
SEO companies that will be offering you contextual link building services are teamed up with many bloggers to form an entire network. Only the finest blogs that are well maintained and heavily promoted are part of the network.
It is important to understand the nature of the blogs where the reviews are posted. These blogs are not mere link selling spaces. Rather they are popular blogs that have a great fan following and a multitude of back links.
The fact that these blogs have their own traffic enables them to drive relevant direct traffic to the website that is reviewed on the blogs. This is why such blogs will be able to deliver maximum link building value to your website. Your website will begin to make its way upwards on the search engine rankings in a steady, completely ethical and purely natural manner.
Since contextual link building is very similar to what is known as word of mouth advertising off the net, PR matters. In the process of contextual link building web users are given useful information and a recommendation of your website. The selected blogs on the network can take advantage of the PR that they have developed and transfer it on to your website along with the traffic generated off of links.
Creating unique content and linking anchor text
The nature of the blog posts is as important as is the selecting of blogs where they will be posted. You would want to ensure your blog posts give out interesting and useful information to the readers. Furthermore the entire content should be free of plagiarism. But giving your readers something good to read is not all there is to contextual link building. Rather the main motive is to add relevant in bound links to your website.
The blog posts will contain a link back to your website through an anchor text which is chosen by the webmaster in consultation with an SEO company.
Link building time line
With the first three aspects of finding unique blogs, writing informative reviews and adding links to anchor texts covered you need to ensure that the process moves forward in such a way that it seems natural to the search engines. This is because unnatural rapid link building will be detected as spamming which might result in your website getting penalized.
Ideally the reviews should be posted up on unique blogs slowly and steadily over a time period of a couple of weeks to a month. In this way you will be able to ensure that search engines find the link building to be natural.
Despite the effectiveness of contextual link building most SEO companies will advise you to compliment these efforts with other link building services such as article marketing to help you get on top of your niche.
The Best 5 Ways To Build Links Effectively
Any SEO worth his money would vouch by the importance of effective link building strategy. Link building is one of the most important factors which should be taken into consideration for enhancing the natural ranking of websites. It also helps in increasing the referral traffic from the other websites.
Out lined below are the 5 most important link building services, which a SEO cant afford ignoring. These services form the basis of an effective link building campaign and they are:
* Press releases: One of the best link building devices is press release. If the press release features the latest news in a meaningful format then it can really do wonders for your website. In addition to bringing-in quality traffic, they can be helpful in getting a lot of in-bound links from quality news portals.
* RSS Feeds: You can syndicate the content on your website to other related websites through real simple syndication (RSS). This way you can get targeted traffic to your website as you would be having your link on the syndicated webpage. The search engines consider this too as a very relevant inbound link.
* Directories: Online directories are a very important source of one way inbound link. Its pertinent to note here that; to get maximum leverage from these directories it is very important to submit your pages in as many directories as possible. The right selection of such directories can very well ensure sizeable amount of targeted traffic.
* Viral campaigns: The importance of social networking sites is growing by the minute. By submitting blogs and other such feeds on these directories, substantial amount of one-way inbound links can be obtained. They can act as good viral campaigns to create awareness about a new product or service.
* Similar websites: The most important and the toughest link building exercise are getting links from related/ similar websites. The search engines impart maximum value for links from websites which render their services in a similar domain like resellers, partners, industry associations etc. Moreover, direct inbound links from websites with the suffixes like .gov, .edu. Are given highest importance, thats because links from such websites/ institutions enhance the credibility of a website.
Link building exercise has the potential to make or break the effectiveness of your online business model. Thats why it would be always advisable to go for a professional link building company. Such a company through proper application of link building strategies can add to your stated goal of getting more visibility on search engines.