Tag Archives: link building
Importance Of Backlinks In SEO
Backlinks are like pointers on the road giving directions to a particular destination. Just as it might not be possible for buyers to know about a shop if there are no ads or pointers, it is also difficult for online buyers to be aware of a website that offers products and services that they may need.
No online business can survive if buyers are not made aware of its web presence and if it is not prominently visible on the search engines. Building up a huge reservoir of backlinks is one of the most important tools of search engine optimization aimed at getting a higher ranking for the website. These backlinks make its presence felt enough to attract maximum number of targeted visitors.
Importance of Using Professional Services to Build Backlinks
An online business owner who is either a newcomer or has been struggling to establish his business profitably might not be aware of the strategies involved in search engine optimization especially with regard to the use of backlinks. As such, it is important for online business owners to find experienced and reliable online professional services that would provide quality link building service. These services also provide links and articles that enable people to find the website when they look for specific products or services through the search engines.
The strategies of the professional services are aimed at making more and more people aware of the website that is marketing the desired products or services. They try to get more backlinks and catch the attention of Google and other search engines to get a better place on them, preferably on the first page. The greater the number of quality backlinks to your website, the greater will be the confidence generated in the search engines that the website is important enough for so many other people having a link to it.
The professional online services engaged by you provide efficient link building services designed at building a large number of high-quality one-way links. One of the techniques of link building is to incorporate unique and high-quality content that is not available elsewhere. If the content is really informative and unique, people will definitely want to link to it, especially if the process of linking is easy, for example, setting up a “Link to Us” page and providing html code that people can copy and paste on their site.
Use of Article Marketing
The professional experts of these services also use other strategies such as article marketing by providing content-rich articles and submitting the same to article directories, social networking sites, and press releases in order to boost the website to a higher ranking in the search engines. This can be done by writing unique and informative articles and submitting them to different article directories.
Each article should have a resource box giving information regarding the business owner and there should be a link to his website. If the articles are interesting and contain valuable information to the readers, a viral effect will make other webmasters post your article with your resource box containing the link to your site on their own sites. In this way, a single article might get scores of backlinks. Posting comments on related blogs is also a useful technique for creating backlinks.
3 Detailed SEO Link Building Tactics
It’s well known throughout the SEO industry that quality one-way links are the lifeblood of your rank building strategies. And while quality is certainly an important factor here, so is quantity. There is a myriad of different way to gather these links, some of them ethical and proper, and some of them are less so. The article will cover three of the more reliable and consistent means to develop those one-way links.
The first SEO tactic is Article Marketing. This one has been around for a while, but is still a valid method for obtaining links. The process works by first writing an article that is somehow beneficial to the community at large. What this means is that you must not write a lot of self-promotional drivel. You have to write something that is legible and valuable.
Once the article is written you submit it to various sites around the net. These sites make the article available for others to reprint on their own sites which will, in turn, continue to increase the number of links to your site.
There are some old tricks here that need to be avoided as well. There are a lot of claims by companies that they can automate both the writing and submission processes. However, subscribing to these systems really just makes you that annoying person that spams the submission sites with pages and pages of gibberish. You never want to be that person.
Article marketing as part of your SEO strategies, then, can be a strong foundation, a way of building up a constant stream of new and valid links. And maybe even some traffic.
The next link building tactic is to follow in the steps of your competition. This begins with your keyword research (which should have happened at the beginning of your SEO campaign) and research into what your competitors are targeting. Then you can discover where their links are coming from. And once you’ve accomplished that task, you can seek out a link from them as well.
Again, you have to be careful and avoid certain behaviors. First, don’t just spam-email a number of vaguely related sites. These requests just end up in the junk email pile, if they don’t seriously annoy the site manager first. Second, don’t beg. Give them a real reason to want to link to you, and it will happen. By offering something of value to the community you are targeting you can naturally encourage the others to link to you just as they did to your competition.
The third SEO link building tactic is to use blog comments. Community is becoming more and more important in the online and Internet marketing worlds. Not only should a company maintain a blog, but they should actively follow other blogs in their industry as well.
In this link recruitment tactic, however, the links should actually be considered a secondary benefit. Just like asking for links, you should be honestly adding something to the conversation at hand. And that means you cna’t just jump from blog to blog leaving comments like “great post” or “U R so SMRT.” When you leave comments like that you are not fooling anyone. And you might just earn the annoyance of the blogger who could decide to delete the worthless comments.
Other comment etiquette includes always leaving quality comments, i.e. Spelling errors and grammar mistakes won’t endear you to potential visitors. When you fill in the name field you should not stuff it with keywords. This is obvious spam. And when you do include a link, use the URL field. That’s what it’s there for. And just like articles, trying to post the same-but-slightly-different comment again and again or across multiple blogs will get them deleted by most bloggers.
By employing these methods consistently in your SEO campaign you can begin to increase your rankings and develop a strong reputation in the online realm.
3 Detailed SEO Link Building Tactics
It’s well known throughout the SEO industry that quality one-way links are the lifeblood of your rank building strategies. And while quality is certainly an important factor here, so is quantity. There is a myriad of different way to gather these links, some of them ethical and proper, and some of them are less so. The article will cover three of the more reliable and consistent means to develop those one-way links.
The first SEO tactic is Article Marketing. This one has been around for a while, but is still a valid method for obtaining links. The process works by first writing an article that is somehow beneficial to the community at large. What this means is that you must not write a lot of self-promotional drivel. You have to write something that is legible and valuable.
Once the article is written you submit it to various sites around the net. These sites make the article available for others to reprint on their own sites which will, in turn, continue to increase the number of links to your site.
There are some old tricks here that need to be avoided as well. There are a lot of claims by companies that they can automate both the writing and submission processes. However, subscribing to these systems really just makes you that annoying person that spams the submission sites with pages and pages of gibberish. You never want to be that person.
Article marketing as part of your SEO strategies, then, can be a strong foundation, a way of building up a constant stream of new and valid links. And maybe even some traffic.
The next link building tactic is to follow in the steps of your competition. This begins with your keyword research (which should have happened at the beginning of your SEO campaign) and research into what your competitors are targeting. Then you can discover where their links are coming from. And once you’ve accomplished that task, you can seek out a link from them as well.
Again, you have to be careful and avoid certain behaviors. First, don’t just spam-email a number of vaguely related sites. These requests just end up in the junk email pile, if they don’t seriously annoy the site manager first. Second, don’t beg. Give them a real reason to want to link to you, and it will happen. By offering something of value to the community you are targeting you can naturally encourage the others to link to you just as they did to your competition.
The third SEO link building tactic is to use blog comments. Community is becoming more and more important in the online and Internet marketing worlds. Not only should a company maintain a blog, but they should actively follow other blogs in their industry as well.
In this link recruitment tactic, however, the links should actually be considered a secondary benefit. Just like asking for links, you should be honestly adding something to the conversation at hand. And that means you cna’t just jump from blog to blog leaving comments like “great post” or “U R so SMRT.” When you leave comments like that you are not fooling anyone. And you might just earn the annoyance of the blogger who could decide to delete the worthless comments.
Other comment etiquette includes always leaving quality comments, i.e. Spelling errors and grammar mistakes won’t endear you to potential visitors. When you fill in the name field you should not stuff it with keywords. This is obvious spam. And when you do include a link, use the URL field. That’s what it’s there for. And just like articles, trying to post the same-but-slightly-different comment again and again or across multiple blogs will get them deleted by most bloggers.
By employing these methods consistently in your SEO campaign you can begin to increase your rankings and develop a strong reputation in the online realm.