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Marketing Accounting & CPA Websites- Appropriate Keyword Use (Page 1 of 2)
I don’t have to prove that CPA sites are becoming terribly hard to promote nowadays. Some practices have seen some significant success by exploiting a technique called article distribution. Unfortunately, a lot of these businesses are using it fallaciously and this is giving the approach a bad reputation.
You’ve likely encountered a lot of references to “keywords” and “article marketing”. You’ve probably also run into some of the horrendous and clearly keyword driven articles online that may have put you off keyword use altogether. We don’t blame you for not wanting to emulate this type of strategy. Stuffing a badly written article full of keywords is probably the very worst tactic a business can do to build up a decent online reputation.
The following two scenarios will show what search engines and customers alike think of a keyword stuffed and then a well written paragraph. The keyword or rather, the phrase in this instance is “Philadelphia CPA.”
A Spammy Article
A typical keyword stuffed article might look something like this…
“Looking for a Philadelphia CPA? Our Philadelphia CPA can help you at our PhillyAccountants.com website, an outstanding Philadelphia CPA. Your Philadelphia CPA problems are easy for our high quality Philadelphia CPA experts. We have many Philadelphia CPA locations in Philadelphia to meet your Philadelphia CPA needs. You don’t need to go any farther than PhillyAccounting.com to satisfy your Philadelphia CPA needs.
No website with a human moderator will EVER publish this article. It’s spam, pure and simple. Back in the days of yore, like a couple years ago, this type of schwag actually worked. Not any more. Search engines can identify this kind of spam and ignores it.
What Search Engines “think:”
“OK, the keyword density here is WAY to high. This is suspicious, so we’ll take a few points off. The article also does not seem to be written for a reader, so that’s another few points lost.”
And what about actual traffic? What will a real person think if they come across this “article”?
“Uggh, I hate spammers. This is just useless. Why should I click on any of the links to this CPA website if the article is just geared toward search engine rankings? I don’t consider this company professional and I am likely to use a different business for my accounting needs.”
A Proper Article
“If you are a company looking for a Philadelphia CPA, it’s best to be discerning and look around for the firm that’ll be most likely to fit your business needs. It’s not as hard as you think to find a good practice. Just follow a few basic guidelines…
* A good CPA won’t be afraid to provide real evidence of their skills, such as testimonials, figures and other useful information. * Experienced firms won’t have trouble with estimates. Find a CPA that’s willing to let you know how much services will cost up front. * Putting off your CPA can be an expensive mistake so find someone you like. Trust your instincts. If you feel like an accountant is hiding something move on even if you don’t know exactly why.”
Marketing Accounting & CPA Websites- Appropriate Keyword Use (Page 1 of 2)
I don’t have to prove that CPA sites are becoming terribly hard to promote nowadays. Some practices have seen some significant success by exploiting a technique called article distribution. Unfortunately, a lot of these businesses are using it fallaciously and this is giving the approach a bad reputation.
You’ve likely encountered a lot of references to “keywords” and “article marketing”. You’ve probably also run into some of the horrendous and clearly keyword driven articles online that may have put you off keyword use altogether. We don’t blame you for not wanting to emulate this type of strategy. Stuffing a badly written article full of keywords is probably the very worst tactic a business can do to build up a decent online reputation.
The following two scenarios will show what search engines and customers alike think of a keyword stuffed and then a well written paragraph. The keyword or rather, the phrase in this instance is “Philadelphia CPA.”
A Spammy Article
A typical keyword stuffed article might look something like this…
“Looking for a Philadelphia CPA? Our Philadelphia CPA can help you at our PhillyAccountants.com website, an outstanding Philadelphia CPA. Your Philadelphia CPA problems are easy for our high quality Philadelphia CPA experts. We have many Philadelphia CPA locations in Philadelphia to meet your Philadelphia CPA needs. You don’t need to go any farther than PhillyAccounting.com to satisfy your Philadelphia CPA needs.
No website with a human moderator will EVER publish this article. It’s spam, pure and simple. Back in the days of yore, like a couple years ago, this type of schwag actually worked. Not any more. Search engines can identify this kind of spam and ignores it.
What Search Engines “think:”
“OK, the keyword density here is WAY to high. This is suspicious, so we’ll take a few points off. The article also does not seem to be written for a reader, so that’s another few points lost.”
And what about actual traffic? What will a real person think if they come across this “article”?
“Uggh, I hate spammers. This is just useless. Why should I click on any of the links to this CPA website if the article is just geared toward search engine rankings? I don’t consider this company professional and I am likely to use a different business for my accounting needs.”
A Proper Article
“If you are a company looking for a Philadelphia CPA, it’s best to be discerning and look around for the firm that’ll be most likely to fit your business needs. It’s not as hard as you think to find a good practice. Just follow a few basic guidelines…
* A good CPA won’t be afraid to provide real evidence of their skills, such as testimonials, figures and other useful information. * Experienced firms won’t have trouble with estimates. Find a CPA that’s willing to let you know how much services will cost up front. * Putting off your CPA can be an expensive mistake so find someone you like. Trust your instincts. If you feel like an accountant is hiding something move on even if you don’t know exactly why.”
Carbonite Online Backup Review: Does it Do the Job?
Carbonite is a fairly well known name in the world of online backup. It makes usage of a desktop computer user interface that’s user-friendly as well as effortless to set up and that makes endorsing up remarkably beneficial for end-users.
Carbonite divides its plans into home as well as business selections. For the company customer, the deal features 250 gigabytes of memory space for a total of $ 229 every year. This deal is expandable, however. There is additionally a server possibility readily available for business customers that require to back up their servers and which features a substantially much larger volume of storage spot. The home deal costs $ 59 each year as well as permits you to backup one laptop. A free testing is supplied for a 14-day term for home customers as well as a 30-day term for company customers.
Carbonite has some incredibly good features, particularly for those that aren’t the most technically innovative desktop computer users out there and who like a system that supplies them some guidance in endorsing up the files appropriately.
Pros
Carbonite has one of the most captivating ideas in backup software around. Instead of having to go with all of your files manually and figure out which ones you want to backup, the original installment process will certainly backup all of your documents, pictures, video clips as well as popular music files for you. You can easily add added files to the backup process, of program, and it’s no more complicated the best clicking on them. This makes it a very convenient service and one that will certainly most absolutely appeal to customers that want things to be as automatic as possible. SSL encryption is sustained during transfers.
Cons
Carbonite will take a prolonged time to finalize its backup procedure on the first usage. Since it endorses up so countless files automatically, it could even take a few of days to finish transfering anything off your computer. It’s a fantastic choice but predict to lose a bit of bandwidth during the first backup operation.
Investigation
Carbonite offers excellent business deals as well as great house customer deals. The business plans really should be enough to suit the demands of most providers, by having a mighty 500 gigabytes of storage space being readily available for their server backup deal. For house users, the original backup routine could be a bit frustrating in the volume of time it is very likely to take, however the safety it supplies will definitely be refreshing. Subsequent backup routines will not take approximately as lengthy.
Verdict
Carbonite has plenty of features that will definitely appeal to the end customer. Principally, the fact that this backup service permits you to have the files endorsed up immediately suggests that there is extremely little guess work involved in it. Including brand-new files to the backup routine is straightforward enough that any person will definitely be able to understand it. This makes it an excellent alternative for customers that simply desire something that will automatically endorse up their economic files as well as so forth. Business customers will likely appreciate many of the same features however the intuitive interface and self-regulating backup will likely not be of as much use to IT specialists.