Tag Archives: keywords
Different kinds of Keywords
Keyword can be classified into three categories :
-Single word Keyword -Multiple word Keyword -Keywords based on Theme
Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called technically, where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.
Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.
Keyword of Single word
Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.
Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.
Instead single word keywords are good theme keywords.
We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.
Example:
Keyword “Services” will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.
Keyword of Multiple words
Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.
Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.
Keywords based on Theme
Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).
Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.
Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.
Different kinds of Keywords
Keyword can be classified into three categories :
-Single word Keyword -Multiple word Keyword -Keywords based on Theme
Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called technically, where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.
Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.
Keyword of Single word
Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.
Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.
Instead single word keywords are good theme keywords.
We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.
Example:
Keyword “Services” will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.
Keyword of Multiple words
Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.
Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.
Keywords based on Theme
Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).
Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.
Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.
How To Bring Exponential Traffic To Your Website With SEO Strategies
Astute website owners will make sure they employ the services of web design agencies that specialise in search engine optimisation (SEO) to tempt visitors to their site. The employment of search engine optimisation techniques has to be put in place in order to stay on top where business competition is concerned and to help to achieve top rankings in search engine results. This will be achieved by the careful use and selection of pertinent keywords and phrases.
When search engine optimisation is used for your site, the prime objective is having your site listed on the initial pages of search engines such as Google, Yahoo and Bing. This will ensure that when people enter your particular keywords into the search engine box, your website will be listed on the first pages, with any luck right at the top!
All of this demonstrates that content is king, as a website that has content which is unique and enlightening will help to make your business a success. For searches to be effective, keywords need to be chosen that are relevant to your site and business. This will give rise to better results.
To help you to determine the best possible keywords for your website, there are assorted keyword tools that can be utilised, such as Googles Adword keyword tool, Wordtracker, digitalpoint, etc. You should opt for different keywords, depending on the different web pages within the site in order to get the best results. You should also try to select keywords that are less competitive, which will also help with your ranking in the results for search engines.
In addition to primary site content, your chosen keywords need to be positioned in the title tag, description and meta tag of your site. Make sure that your target keywords show in the h1 headline tag, as search engines prefer h1 tags.
Another important point is ensuring website pages are linked together correctly, ensuring that site navigation works well. Your website visitors will expect this, as well as Google, etc.
The images you have on the pages need to have Alt attributes, which is something that many overlook. The reason for this is that the various engines are not able to read the images, so alt text can be employed for every image with an important keyword in that text.
In addition, there is the option of having reciprocal links to be considered, but this should only be undertaken with websites that are of good quality and with a good page rank. If you want to take this route, do your homework so that you are able to build up good reciprocal partnerships that will be harmonious with your own site. All of these strategies should be effective in helping to draw people to your pages.