Tag Archives: keywords
SEO – An Important Marketing Strategy For Any Business
Search engine optimization, also more commonly known as SEO, is one of the main marketing techniques to enhance your websites ranking in the search engines. Using your SEO tactics effectively and revising and adapting these tactics should show an apparent increase in your sites placement on the search engines.
You firstly want to begin about choosing your Keywords. This is a crucial decision and should not be taken lightly. The Google Analytics application is extremely useful in tracking, revising and adapting your sites rankings. This application enables you to see which key phrases result in the most conversion goals, which is obviously your main objective. The main bit of advice would be to stay away from popular, general keywords. Because these are extremely common, you will find that the competition to achieve a high ranking is very tough.
The AdWords keyword suggestion tool is brilliant in assisting you in your choice. This will suggest niche key phrases that will have a high search volume, with low competition. Yes your site may not be as widely available with niche key phrases, but youll be targeting the right market that is more likely to actually purchase from your site.
Content is another crucial element when trying to increase your sites rankings. The content needs to be relevant, well written and have lots of it! This will, more than likely, appeal to the search engines in comparison to a great looking website, but that is just filled with videos/images etc. Other sites will be more inclined to link to your pages, if the content is good, therefore further increasing your search engine ranking. Updating your content regularly will help visitors go to your site as everyone likes fresh content. Therefore resulting in more visits to the site, equaling in more traffic going to your site. You need to also consider your sites structure; having a simple navigation through your site and having it well indexed will make it easier, not just for visitors finding their way round your site, but for the search engines retrieving the pages and content. Dont forget your links! Put links appropriately and in large volume to link the pages in your website, again it allows the search engines to find your pages easily.
A big no no is copying content from one page and pasting it onto another page on your site. By duplicating your content throughout your site you are giving your site a much lower ranking. Search engines really dislike this!
Dont forget your description tag; this should be a descriptive summary of the page content.
The description tag is used for the summary of your page in the search engine results. Be sure to make it full keywords, but to still be readable and grammatically correct. Meta tags are slightly different as these are still information about a given web page, but they are not visible to the visitors on your site. These help search engines categorize your web pages correctly and are inserted into the HTML document.
Remember It is vital that you track your sites SEO performance. Use tools provided for this like Google Analytics and Google Webmaster. It enables you to see your sites ranking, measure its progression or its decline and permits you to change your tactics and strategies if need be.
What is link anchor text?
By anchor text, we are talking about the text of your link, some links have the web address as the text, but some links have actual words that are linked. The later ones, are the ones that you are after. We know that it is easiest to go out there and start building as many back links as you can and use the same text over and over, however this is not the preferred method of Google’s to rank you so, Mix It Up!
You can say that more powerful link anchor text than the site title would be a better choice, at least use of the company name points those pages out clearly for the site visitor. If the company name includes a targeted keyword, some added search engine benefit is included as well. In any case, the better link anchor text will assist in maintaining the overall site theme. Note that the footer anchor text places some extra keyword density on the page.
Another tip to vary anchor text is to point links to your internal web pages using different keywords and different anchor text. The goal is to get more links and to help your internal web pages to rank well. The search engines will considered that links are natural and pointing to your.
Google’s Webmaster Tools facilitate this optimization by letting website owners view the most common words in anchor text linking to their site. The inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages. In fact Google even has a special operator: allinanchor:keyword’, which picks up text only from within the anchor text of indexed pages. Google/Yahoo bombing is the practice of placing terms you want a given page to rank for in anchor text that links to that page.
An infamous, large-scale example of this same test involved the phrase “miserable failure.” Some enterprising bloggers got together a few years ago and decided to link lots of sites to the official biography page for President George W. Bush at the whitehouse.gov site. The goal, of course, was to make that page show up in the 1 position whenever unsuspecting (or in this case, many suspecting) searchers typed in that phrase. It worked.
Make sure all the pages within your web site link to each other. Create a site map that lists all the web pages. Use anchor text in the description of your link. When Google visits your site it can easily spider your whole site using the site map.It’s difficult to get good rankings from blog posts because they typically don’t contain backlinks. You can remedy this by linking the keywords (anchor text) in related posts to the page you want to get good rankings for.
Another practical measure is to vary the target webpage by linking a specific page to a given article. In other words, don not solely use your root domain as the target site. For instance use hyperlinked text from an Ezine article or other non-video directory to route readers to the specific video-containing post (e.g. at domain.com/video-about-article) that accompanies the text. Your readers will surely recognize the extra care given to your linking.