Tag Archives: keywords
Guide to Successful SEO Copywriting
Websites have been very common. Almost every business has one or at least needs to have it. A business without a website maybe losing a significant portion of sales and revenue from online customers.
While having a website certainly helps, just having one will not make significant difference. We see a large number of sites on internet which live a very unfruitful existence. They remain mostly unloved, unseen and hence unreachable. One of the ways to promote a website is to Search Engine Optimize (SEO) it. There are many ways to SEO a site. Since, explaining all of them is beyond the scope of the article, we will concentrate on one subject: SEO copywriting. This can be defined as creating content copy of the website in such a way that both search engines and users are able to identify the subject of the content and deem it as relevant & informative.
Here are few ways to SEO the content of your website for better SEO results:
1) Grab the eyeballs: Just like any advertisement, content should also be able to grab the attention of users. This can be done by creating attractive headlines, informative content, injecting humor and so on. Make content so compelling that the reader not just reads the whole page and also takes action!
2) Optimize the content: Yes, content too should also be optimized. Apart from proper titles, headings (H1, H2…) and bold tags (), the size of the content also matters. Break down your content in to several pages to make content much more readable. The content should have relevant keywords sprinkled. Do not overuse keywords as that might be construed as an attempt to same the search engines. Always make sure that the content will be by users, therefore it should be readable.
3) Optimize links: This is one oft forgotten step. Internal linking can greatly affect your website. Proper internal linking can enable users to browse a website more easily. This may mean finding services or products they are looking for in a jiffy, which translates in to more queries or sales. Anchor text should preferably have keywords related to the content. Not only have they given an idea to readers about what to expect from the linked page but also to search engine bots. Clever link architecture can also help in rank distribution and promoting more important pages of a site.
4) Optimize Images: Images are used widely on internet to illustrate or explain some subject. But they are an important from SEO point of view also. Image names should be descriptive. Apart from this, they should have correct and informative alt tags and also if possible captions.
Above mentioned points are very simple and fundamental, therefore needs to be followed religiously before you go on to the advanced stages of the Search Engine Optimization.
Understanding Backlinking
Sometimes it is funny how times change. Just a few years ago the best way to get ranked on Google and Yahoo was to use the hot keywords of the moment. If you placed the keywords in the content on your website often enough then when people searched those keywords your site would pop up. Thankfully for both the customer and the entrepreneur search engines have wised up. Keywords are still important, but if you want to get ranked, and rank high you need backlinks.
It should be pretty clear that you can have the most amazing website in the world, with the most up to date, ground breaking information on it that would change the life of your readers forever… but if you don’t have readers or more to the point, traffic then you what good is the website. You should also know that you don’t necessarily have to have the best looking website in the world to get traffic. One of the high-test ranked website on the Internet right now is a very plain looking website. White background and blue lines, I am sure that you have heard of it, it’s called Facebook.
To get people to your website you need to spend the time to do a solid marketing campaign. This means that you need to take time to get backlinks. Getting backlinks to your site is the quickest way that you can climb in the SERPS. One has to ask then, what is a backlink.
A backlink is a link that is placed on another website that will lead the people that are reading the content back to another website. Trust me when I say that you have seen backlinks. You have been scanning the page that you are reading and in the middle of the article you will see highlighted words, which if you click on them it will send you to another website, if you roll over it you will see the web address. If you are reading an article on a site such as ezines then the backlink is going to be in the resource box at the bottom of the page. This is also true for any article directory site.
Now here is why it is so important. When you have a backlink to your website that is placed on another site is both popular and relevant it is tagged by Google. A date is given to it and Google will record the actual phrase that is used in the link. What Google then does is it takes the information it has gathered and saves it so that Google can then establish a rank for your site.
This does not mean that you need to have hundreds of backlinks. What it means is that you need to have quality backlinks. Search engine work under an assumption that not all links hold an equal amount of weight. So a backlink from a popular or well-known website holds more value than a link to your friend’s website that your family visits.
We have established that you need backlinks to improve ranking and that those links need to be on popular or high ranked sites. But with everyone realizing how important the process is, how do you go about getting the backlink to your site and not some other guy?
Article marketing is a great way to get backlinks and even the Link building Services recommends this method as one of the best way to get backlinks. When you take the time to create original and informative content that can be reprinted websites will pay attention to you. Many websites, many popular websites actually, take advantage of article marketing articles because it offers the webmaster a way to keep fresh quality content on their site. Another excellent way to get backlinks is through blog commenting or guest blogging. Make sure that you find blogs that are in your niche, relevant and popular.
Understanding Backlinking
Sometimes it is funny how times change. Just a few years ago the best way to get ranked on Google and Yahoo was to use the hot keywords of the moment. If you placed the keywords in the content on your website often enough then when people searched those keywords your site would pop up. Thankfully for both the customer and the entrepreneur search engines have wised up. Keywords are still important, but if you want to get ranked, and rank high you need backlinks.
It should be pretty clear that you can have the most amazing website in the world, with the most up to date, ground breaking information on it that would change the life of your readers forever… but if you don’t have readers or more to the point, traffic then you what good is the website. You should also know that you don’t necessarily have to have the best looking website in the world to get traffic. One of the high-test ranked website on the Internet right now is a very plain looking website. White background and blue lines, I am sure that you have heard of it, it’s called Facebook.
To get people to your website you need to spend the time to do a solid marketing campaign. This means that you need to take time to get backlinks. Getting backlinks to your site is the quickest way that you can climb in the SERPS. One has to ask then, what is a backlink.
A backlink is a link that is placed on another website that will lead the people that are reading the content back to another website. Trust me when I say that you have seen backlinks. You have been scanning the page that you are reading and in the middle of the article you will see highlighted words, which if you click on them it will send you to another website, if you roll over it you will see the web address. If you are reading an article on a site such as ezines then the backlink is going to be in the resource box at the bottom of the page. This is also true for any article directory site.
Now here is why it is so important. When you have a backlink to your website that is placed on another site is both popular and relevant it is tagged by Google. A date is given to it and Google will record the actual phrase that is used in the link. What Google then does is it takes the information it has gathered and saves it so that Google can then establish a rank for your site.
This does not mean that you need to have hundreds of backlinks. What it means is that you need to have quality backlinks. Search engine work under an assumption that not all links hold an equal amount of weight. So a backlink from a popular or well-known website holds more value than a link to your friend’s website that your family visits.
We have established that you need backlinks to improve ranking and that those links need to be on popular or high ranked sites. But with everyone realizing how important the process is, how do you go about getting the backlink to your site and not some other guy?
Article marketing is a great way to get backlinks and even the Link building Services recommends this method as one of the best way to get backlinks. When you take the time to create original and informative content that can be reprinted websites will pay attention to you. Many websites, many popular websites actually, take advantage of article marketing articles because it offers the webmaster a way to keep fresh quality content on their site. Another excellent way to get backlinks is through blog commenting or guest blogging. Make sure that you find blogs that are in your niche, relevant and popular.