Tag Archives: keyword
Search For The Perfect Keyword
Keywords are considered to be very important part of Search Engine Optimization. So you must choose the right keyword for your business. Just selecting any popular key wont do any good to your business as when you choose a keyword, visitors might come but when they will not get what they want, they will surely never visit your website again.
There are several issues to think choosing a keyword. You should not mind about the length of the words. Length actually depends on size and value of your company. Let me break it down. Keywords can be of 3 types.
Head (contains only one word)
Body (contains 2-3 words)
Long Tail (contains many words)
So which one you should go for? Well one word keywords are the most competitive ones and if your brand is not very popular then you should not try this type. For example, if you own a garments factory then your head keyword could be ” Shirts”
On the other hand, body type keywords are medium competitive. You can get 1000-2000 traffic monthly. In this type, your keyword will be a bit longer and bit more specific like ” Male T-shirt”
and finally long tail keywords are less competitive. You can expect to get 100-1000 traffic monthly. Statistic says 15% of the long tail keywords dont even get searched on google. So there are good sides and bad sides. Long tail keyword could be ” Male Polo Tshirt”. You can see its more specific and can draw the target audience.
Once you are done selecting the length of keyword, you should think about the purpose. Do you want to attract traffic only or do you want to covert your visitors to buyers. This one also depends on the business type. For example, if you have an e-commerce site then your target should be conversion and increase sell not just visitors. On the other hand, if you own a blogging site your only goal should be how to increase traffic. So for conversion you should calculate how many people are visiting your site and how many of them are buying. Because only the latter one matters.
In brief, as keywords get you sales so make sure you have chosen the best keyword and attract potential customers rather than amply amount of traffic. For example, I have some graphical content on my Portfolio. I thought a lot and rather than writing something like graphical content or my portfolio i chose the keyword premium graphic temples.
The Advantages of Using Keyword Rank Tracker
SEO experts use the keyword trackers to optimize information on their websites and drive traffic to them. People all over the world search for information with help of keywords. The Keyword rank tracking tool does a perfect job of finding the highest used keywords for you. It lets you know the popular keywords that users all over the world are searching for in the search engines for specific products and services.
The keyword tracking software tells you where your website ranks in respect to a particular keyword. Below are some benefits of using Keyword Rank Tracking Software:
1. The keyword ranking software helps you identify the useful and not so useful keywords which you may be using. Not all keywords are good for your website. You should always optimize the content with keywords that direct traffic to your blog or website.
2. The rank tracking software also helps you verify the rank of your website on major search engines. The keyword ranking tool ensures that you invest your money only in keywords that bring traffic to your website and get rid of those which are useless.
3. The busiest search engines Google, Bing, Yahoo, are of more importance for your traffic. The SERP tools or rank checking software tracks the performance of a keyword against the domains on these search engines.
4. The keyword tracking tool allows you to check the performance of your keywords over time. The graphs and heat maps on these SERP checkers can help you check the performance of keywords in present and past. Thus it lets you improvise your efforts of a particular keyword performance has deteriorated.
5. These results can be exported to the SEO experts and the performance of your website in terms of keyword reports can be discussed to improve the results.
6. It must also be mentioned here that rank tracker tools are extremely easy to use. You have control on your websites performance with a rank tracker even if you dont have any technical knowledge of SEO and how keywords work.
7. If you have the best rank tracker, you will be able to check the performance of an unlimited number of keywords too. Furthermore, the best SERP checker will also allow you to check the rank of multiple websites.
There are many features available in a host of rank tracking tools. The main idea is to select the tool that is best suited to your needs and boost the performance of your website.