Tag Archives: keyword
3 Easy Steps To A Successful Linking Campaign
If you want to increase your website’s rankings in the search engines, you will need to use inbound links, backlinks or one-way links to promote link popularity. To do this, there are many link building and directory submission services available. All the major search engines are somewhat flexible, giving status and ranking to sites that have links to their webpages from related, themed and quality sites. Linking to sites of poor quality will only lessen your Link Popularity, if not totally ruin it.
By following these 3 easy steps in your Link Building campaign, your website will begin to see quality traffic from relevant and themed websites.
1. Choose Your Keywords and Keyword Phrases Carefully.
Keywords and keyword phrases are the primary words that potential customers use to find your website when using a search engine. The right idea is to optimize your webpages for these keywords or keyword phrases. You should choose keywords and keyword phrases that accurately reflect your business and/or services. These keyword and keyword phrases should be specific enough to target your potential customers.
For help with keywords and keyword phrases, check your websites server logs to see what search terms have worked for your website. Also, try search terms to see what works on your competitors’ sites.
2. Build up the links to your Webpages from other Websites.
Search engines view inbound or one-way links as a positive vote for your site. Therefore, the more incoming links, the higher your page will rank. There are limits, though. The search engines must view the linking sites as quality addresses. Having seedy sites link to yours can harm your rankings. Propose to exchange links with websites that are related or themed to your own business and website. If they have a higher page rank, all the better. Also, ask those seedy sites to remove any links to your website.
You can easily pull up a list of sites that link to yours. In Google’s search box, simply type link:yoursitename and click Search.
3. Check Your Progress and Be Patient.
Search Engine Optimization, especially Link Building doesn’t happen overnight. It will take a few months to start getting good page rankings. Trying to rush your SEOs linking campaign can lead to mistakes. And the consequences of those mistakes can be pretty severe.
3 Easy Steps To A Successful Linking Campaign
If you want to increase your website’s rankings in the search engines, you will need to use inbound links, backlinks or one-way links to promote link popularity. To do this, there are many link building and directory submission services available. All the major search engines are somewhat flexible, giving status and ranking to sites that have links to their webpages from related, themed and quality sites. Linking to sites of poor quality will only lessen your Link Popularity, if not totally ruin it.
By following these 3 easy steps in your Link Building campaign, your website will begin to see quality traffic from relevant and themed websites.
1. Choose Your Keywords and Keyword Phrases Carefully.
Keywords and keyword phrases are the primary words that potential customers use to find your website when using a search engine. The right idea is to optimize your webpages for these keywords or keyword phrases. You should choose keywords and keyword phrases that accurately reflect your business and/or services. These keyword and keyword phrases should be specific enough to target your potential customers.
For help with keywords and keyword phrases, check your websites server logs to see what search terms have worked for your website. Also, try search terms to see what works on your competitors’ sites.
2. Build up the links to your Webpages from other Websites.
Search engines view inbound or one-way links as a positive vote for your site. Therefore, the more incoming links, the higher your page will rank. There are limits, though. The search engines must view the linking sites as quality addresses. Having seedy sites link to yours can harm your rankings. Propose to exchange links with websites that are related or themed to your own business and website. If they have a higher page rank, all the better. Also, ask those seedy sites to remove any links to your website.
You can easily pull up a list of sites that link to yours. In Google’s search box, simply type link:yoursitename and click Search.
3. Check Your Progress and Be Patient.
Search Engine Optimization, especially Link Building doesn’t happen overnight. It will take a few months to start getting good page rankings. Trying to rush your SEOs linking campaign can lead to mistakes. And the consequences of those mistakes can be pretty severe.
Google Adwords Marketing : Give Your Website the Online Jump-Start It Needs
Everyday millions of people are getting websites built for their businesses. A small fraction of these sites purely act as a reference point for clients and online users, whilst the vast majority of sites are being developed to cater to ones business marketing requirements.
Over the past few years of being in the website marketing industry, I have come across dozens of business owners whove questioned me about being able to achieve instant online visibility in the Search Engines upon their sites going live. With businesses who have a relatively new online presence in particular, there is one thing that I always recommended for those looking for more immediate traffic Google AdWords marketing.
AdWords, or paid Google advertising, is the only way in which a website can get website traffic immediately after it goes live online. Depending on the industry the business is in, it can take months for a website to start ranking organically in the Search Engines, so the introduction of this tool is the only way of achieving the online visibility required to achieve better results than your competitors.
Businesses that use Google AdWords marketing are given the online presence they need by having their site listed in the Google AdWords paid advertising sections of the Google search results pages (SERP). These sections are at the top of the rankings above and to the right of the organic search results.
Setting up a Google AdWords marketing account is the first thing that needs to be done. Through Google Analytics or a keyword tool, a variety of highly searched and relevant keywords are identified. It is these specific keyword phrases that a client needs to appear in the paid sections of the Search Engine results pages for. Whilst there are different set ups for charges, a common one is ‘Cost-Per-Click’ where every time an online user clicks on your website, you are charged the cost for that click. Youll also need to set a daily budget.
There are some businesses whose e-commerce sites have a huge variety of keyword phrases that they need to rank for, and its these businesses who are often the most suitable candidates for AdWords. Some of these businesses may spend upwards of $1,000 per month on Google AdWords marketing, but if their sales substantially exceed this figure, then it is something that will be well worth hanging onto. As they say, you have to spend money to make money.