Tag Archives: keyword
Marketing Accounting & CPA Websites- Appropriate Keyword Use (Page 1 of 2)
I don’t have to prove that CPA sites are becoming terribly hard to promote nowadays. Some practices have seen some significant success by exploiting a technique called article distribution. Unfortunately, a lot of these businesses are using it fallaciously and this is giving the approach a bad reputation.
You’ve likely encountered a lot of references to “keywords” and “article marketing”. You’ve probably also run into some of the horrendous and clearly keyword driven articles online that may have put you off keyword use altogether. We don’t blame you for not wanting to emulate this type of strategy. Stuffing a badly written article full of keywords is probably the very worst tactic a business can do to build up a decent online reputation.
The following two scenarios will show what search engines and customers alike think of a keyword stuffed and then a well written paragraph. The keyword or rather, the phrase in this instance is “Philadelphia CPA.”
A Spammy Article
A typical keyword stuffed article might look something like this…
“Looking for a Philadelphia CPA? Our Philadelphia CPA can help you at our PhillyAccountants.com website, an outstanding Philadelphia CPA. Your Philadelphia CPA problems are easy for our high quality Philadelphia CPA experts. We have many Philadelphia CPA locations in Philadelphia to meet your Philadelphia CPA needs. You don’t need to go any farther than PhillyAccounting.com to satisfy your Philadelphia CPA needs.
No website with a human moderator will EVER publish this article. It’s spam, pure and simple. Back in the days of yore, like a couple years ago, this type of schwag actually worked. Not any more. Search engines can identify this kind of spam and ignores it.
What Search Engines “think:”
“OK, the keyword density here is WAY to high. This is suspicious, so we’ll take a few points off. The article also does not seem to be written for a reader, so that’s another few points lost.”
And what about actual traffic? What will a real person think if they come across this “article”?
“Uggh, I hate spammers. This is just useless. Why should I click on any of the links to this CPA website if the article is just geared toward search engine rankings? I don’t consider this company professional and I am likely to use a different business for my accounting needs.”
A Proper Article
“If you are a company looking for a Philadelphia CPA, it’s best to be discerning and look around for the firm that’ll be most likely to fit your business needs. It’s not as hard as you think to find a good practice. Just follow a few basic guidelines…
* A good CPA won’t be afraid to provide real evidence of their skills, such as testimonials, figures and other useful information. * Experienced firms won’t have trouble with estimates. Find a CPA that’s willing to let you know how much services will cost up front. * Putting off your CPA can be an expensive mistake so find someone you like. Trust your instincts. If you feel like an accountant is hiding something move on even if you don’t know exactly why.”
The best ways to draw first place in a search engine.
You are a webmaster and your site has fewer visitors than a cemetery on a blizzard in December. You have done everything in your power to get your site going. You told your friends, made ads and what not. But still, a Google search result would put your page at the very last. So if you want to get that website of yours some needed attention maybe it is time for you to get some needed help in the form of a search engine optimisation.
In the most basic sense, search engine optimization is way of making your website more visible to many internet users when they do an internet search through Google and other search engine sites. What happens is that when an internet user types in a certain keyword and your site has that keyword, the moment the search results page appears, your page will be right smack in the middle of it. But the goal for most clients is to have their link in the earlier pages or even better the first link in the first page. Once this happens, more visitors will go to the site and the more visitors, the more traffic. The more traffic the site receives, the more likely it will get well known in cyberspace.
SEO is virtually new and many people do not know that this even existed. But to those who know has found this to be a very important tool in the internet. Basically, SEO has is sort of a marketing strategy for many websites especially those involve in e-commerce. There are more than 2 billion internet users all over the world each having their own interest with the use of the internet. Strangely, search engines carry a very big bulk in that usage. To prove the point, it was estimated that in 2009, a mind boggling 29 million searches are being done every minute. So with those numbers running around, advertising through the internet is a very effective marketing tactic especially when SEO gets involved.
Now that you are beginning to appreciate what SEO can do to your website. Here are some things to remember when you are planning on getting that site in the main stream. You have to liberal about your keywords, that is, you should use them more often like using them in the beginning of your title tag, making sure that it is in external links and also in your domain name. The more appearance of your keywords is in your content, the more hits you would get during an internet search.
Then about your website. You should make sure that your website is of high-quality and also not boring. It should also have looks and the brains too. If your site is poor to look at and the content is boring, then you wont get repeated visits because even if someone visits your site but if you dont get a revisit, it would still be useless.
Search engine optimization has become a mainstream tool in getting some needed attention for your website. This maybe the thing that you need to get a competitive edge in the cut-throat world of the internet.
The best ways to draw first place in a search engine.
You are a webmaster and your site has fewer visitors than a cemetery on a blizzard in December. You have done everything in your power to get your site going. You told your friends, made ads and what not. But still, a Google search result would put your page at the very last. So if you want to get that website of yours some needed attention maybe it is time for you to get some needed help in the form of a search engine optimisation.
In the most basic sense, search engine optimization is way of making your website more visible to many internet users when they do an internet search through Google and other search engine sites. What happens is that when an internet user types in a certain keyword and your site has that keyword, the moment the search results page appears, your page will be right smack in the middle of it. But the goal for most clients is to have their link in the earlier pages or even better the first link in the first page. Once this happens, more visitors will go to the site and the more visitors, the more traffic. The more traffic the site receives, the more likely it will get well known in cyberspace.
SEO is virtually new and many people do not know that this even existed. But to those who know has found this to be a very important tool in the internet. Basically, SEO has is sort of a marketing strategy for many websites especially those involve in e-commerce. There are more than 2 billion internet users all over the world each having their own interest with the use of the internet. Strangely, search engines carry a very big bulk in that usage. To prove the point, it was estimated that in 2009, a mind boggling 29 million searches are being done every minute. So with those numbers running around, advertising through the internet is a very effective marketing tactic especially when SEO gets involved.
Now that you are beginning to appreciate what SEO can do to your website. Here are some things to remember when you are planning on getting that site in the main stream. You have to liberal about your keywords, that is, you should use them more often like using them in the beginning of your title tag, making sure that it is in external links and also in your domain name. The more appearance of your keywords is in your content, the more hits you would get during an internet search.
Then about your website. You should make sure that your website is of high-quality and also not boring. It should also have looks and the brains too. If your site is poor to look at and the content is boring, then you wont get repeated visits because even if someone visits your site but if you dont get a revisit, it would still be useless.
Search engine optimization has become a mainstream tool in getting some needed attention for your website. This maybe the thing that you need to get a competitive edge in the cut-throat world of the internet.