Tag Archives: keyword phrases
SEO Tricks that Everyone can Play With
Many marketing methods can stabilize your site traffic as long as you continuously work on them. But SEO is something that you need to work hard on for a while and once you finally do, you can take a break or concentrate on other marketing methods and still attract traffic from search engines. Every Internet marketer should know how important search engine optimization is but not everyone is willing to take it head on especially if they already know other marketing methods that are essential in keeping the site flowing with traffic. This makes SEO a lot more important than you think if you really want to increase your traffic exponentially. If you still feel intimidated with the ordinary SEO practices, you can try these SEO tricks which are designed for any kind of marketer.
Keyword Tool Usage Selecting keywords counts as your first phase in getting down and dirty with SEO. This requires a bit of creativity and a lot of research if you want to come up with highly effective keywords. Using keyword tools is one of the best SEO tricks that is within reach if you have an Internet connection. If you do not know what a keyword tool is, check out the Google AdWords Keyword Tool and paste your site there. The keyword tool will work automatically by checking all of the text content on your page and detecting the frequency of common keyword phrases that it finds. In addition, the keyword tool will automatically execute search queries of these keywords to determine how popular each phrase is. It will also generate keyword phrases of its own based on the keywords that it finds on your site. The results serve as a nice overview of different keyword phrases along with their competitiveness so you can quickly choose which phrases you should focus on.
Header and Title Optimization Now that you have some keywords to work with, you can try out other accessible tricks such as header and title optimization. If your site has headers and subheaders, this should be one of the easiest SEO tricks to try out. All you need to do is apply whatever keyword phrases you have chosen to headers and titles. You do not have to do it with all of your pages as it may lessen the appeal of your site. But if you optimize some of these pages, your pages should be better indexed.
Content Updating Don’t throw away those keywords just yet because more SEO tricks can be applied like content updating which is like header and title optimization but it affects the body and details of your pages. Once again, you do not have to make a full revision especially if your content looks readable for visitors. Just implement some additional keyword phrases without ruining the thought of the article. From there, you can either add more content or share the content by uploading to article directories and adding links after them so you have more inbound links and better offsite optimization.
Search Engine Optimization SEO
Any Internet marketer who has been in the business for some time has probably heard the term “SEO” a thousand times by now. Internet marketing newbies should expect to hear it a lot as well because it will play a huge role and determine the success of their online career.
SEO stands for search engine optimization. This term basically refers to the use of keyword phrases to get a high page rank in the Google search engine. For online marketers, the process begins by picking out a few keyword phrases related to your niche. For instance, if you are promoting a weight loss product on your website, then you might pick out a long tail keyword like “how to lose weight fast” or “how to lose weight naturally”. You want to use keywords that web surfers will likely enter when searching for information about your niche.
The next step is to use a service tool like the Google Keyword Tool Bar. This tool will let you know how often a keyword phrase is searched. It will also give you an estimate of how competitive a keyword phrase is. Remember that other Internet marketers will be vying for the same keywords as well. Ideally, you want to use keyword phrases that get decent searches but are not too competitive. You should stick to long tail keywords about three to six words long. Going back to the previous example, a broad term like “lose weight” or “weight loss” may get a lot of searches, but it is also much more competitive. You will be more likely to make it to the first page of Google with long tail keywords.
Once you have your keywords picked out, include them in your website. They should appear several times in the text and in the title. Include it in the URL if possible. You also want to visit blogs and forums within your niche and include a link back to your website with the keywords as the anchor text. Article directories are another good place to drop off a link. Just write an article related to your niche and include a link in the resource box. This process is known as link building. Link Building takes time and involves tedious work. However, this technique will slowly improve your page rank.
Search Engine Optimization SEO
Any Internet marketer who has been in the business for some time has probably heard the term “SEO” a thousand times by now. Internet marketing newbies should expect to hear it a lot as well because it will play a huge role and determine the success of their online career.
SEO stands for search engine optimization. This term basically refers to the use of keyword phrases to get a high page rank in the Google search engine. For online marketers, the process begins by picking out a few keyword phrases related to your niche. For instance, if you are promoting a weight loss product on your website, then you might pick out a long tail keyword like “how to lose weight fast” or “how to lose weight naturally”. You want to use keywords that web surfers will likely enter when searching for information about your niche.
The next step is to use a service tool like the Google Keyword Tool Bar. This tool will let you know how often a keyword phrase is searched. It will also give you an estimate of how competitive a keyword phrase is. Remember that other Internet marketers will be vying for the same keywords as well. Ideally, you want to use keyword phrases that get decent searches but are not too competitive. You should stick to long tail keywords about three to six words long. Going back to the previous example, a broad term like “lose weight” or “weight loss” may get a lot of searches, but it is also much more competitive. You will be more likely to make it to the first page of Google with long tail keywords.
Once you have your keywords picked out, include them in your website. They should appear several times in the text and in the title. Include it in the URL if possible. You also want to visit blogs and forums within your niche and include a link back to your website with the keywords as the anchor text. Article directories are another good place to drop off a link. Just write an article related to your niche and include a link in the resource box. This process is known as link building. Link Building takes time and involves tedious work. However, this technique will slowly improve your page rank.