Tag Archives: its important
Tips to Ensure a Smooth Migration to IP Telephony
There are a number of reasons which make VoIP telephony an appealing addition to any modern business, and those who have switched from a traditional telephone system will have done so with clear objectives in mind. If youre considering migrating to a VoIP service provider, consider the following questions to ensure a stress-free migration.
What do you want to achieve through switching to a VoIP service provider?
When making decisions on behalf of your business, its important to set some clear objectives. You must first understand the reasons driving the switch – perhaps you need to cut costs on lengthy international calls, modernise old equipment or improve your communications as a whole. Be clear on your goals, and always keep them in mind when reviewing service providers.
What VoIP package best suits the business?
When you have an understanding on the reasoning behind the switchover, seek out a provider that can help you to achieve those specific needs or requirements. Every business is unique, so shop around for a service that suits you.
While every business is unique, so is every VoIP provider, and many providers will be flexible with the services they offer and should be able to accommodate your specific needs. It pays to speak with prospective providers about your specific requirements to help inform your decision.
Does the provider understand the business?
If a VoIP provider understands your business, they can detect possible issues before they arise, saving both parties time and money. For instance, in a seasonal business, a high call volume around Christmas may cause time lag and call-quality issues. A reliable VoIP provider will preempt this situation, and prepare for it before it becomes an issue.
Are staff able to use the new systems?
As with any new software/hardware, staff will need to receive some training in the functional aspects of VoIP before it is implemented throughout the business. While some deployments are more complex than others, a typical VoIP system should be simple to grasp and designed to be user friendly, so the transition should be a smooth one.
Can you trust the provider?
Typically, when you make the transition to a hosted VoIP system, the only thing hosted on site are the handsets. On occasion you may wish to see whats happening behind the scenes, and a trustworthy supplier should allow you to so. If a supplier has made considerable investments in technology, they will be proud of their facilities.
Its also important to ensure that the provider isnt just a reseller of other providers services and that they have technical knowledge and resources to manage any eventuality, no matter how complex.
And finally…
A business should learn from any mistakes or successes made in the deployment process. If there are some obvious areas for improvement, then revise the plans for any work going forward. If youre deploying a a multi-site roll out then any refinements now will save time and money later. Also be sure to understand any implications of adding additional handsets or functionality further down the line.
Tips to Ensure a Smooth Migration to IP Telephony
There are a number of reasons which make VoIP telephony an appealing addition to any modern business, and those who have switched from a traditional telephone system will have done so with clear objectives in mind. If youre considering migrating to a VoIP service provider, consider the following questions to ensure a stress-free migration.
What do you want to achieve through switching to a VoIP service provider?
When making decisions on behalf of your business, its important to set some clear objectives. You must first understand the reasons driving the switch – perhaps you need to cut costs on lengthy international calls, modernise old equipment or improve your communications as a whole. Be clear on your goals, and always keep them in mind when reviewing service providers.
What VoIP package best suits the business?
When you have an understanding on the reasoning behind the switchover, seek out a provider that can help you to achieve those specific needs or requirements. Every business is unique, so shop around for a service that suits you.
While every business is unique, so is every VoIP provider, and many providers will be flexible with the services they offer and should be able to accommodate your specific needs. It pays to speak with prospective providers about your specific requirements to help inform your decision.
Does the provider understand the business?
If a VoIP provider understands your business, they can detect possible issues before they arise, saving both parties time and money. For instance, in a seasonal business, a high call volume around Christmas may cause time lag and call-quality issues. A reliable VoIP provider will preempt this situation, and prepare for it before it becomes an issue.
Are staff able to use the new systems?
As with any new software/hardware, staff will need to receive some training in the functional aspects of VoIP before it is implemented throughout the business. While some deployments are more complex than others, a typical VoIP system should be simple to grasp and designed to be user friendly, so the transition should be a smooth one.
Can you trust the provider?
Typically, when you make the transition to a hosted VoIP system, the only thing hosted on site are the handsets. On occasion you may wish to see whats happening behind the scenes, and a trustworthy supplier should allow you to so. If a supplier has made considerable investments in technology, they will be proud of their facilities.
Its also important to ensure that the provider isnt just a reseller of other providers services and that they have technical knowledge and resources to manage any eventuality, no matter how complex.
And finally…
A business should learn from any mistakes or successes made in the deployment process. If there are some obvious areas for improvement, then revise the plans for any work going forward. If youre deploying a a multi-site roll out then any refinements now will save time and money later. Also be sure to understand any implications of adding additional handsets or functionality further down the line.
London Web Design And Branding Company
Understanding What A Brand Is and Isnt
Branding is less about getting target market customers to choose your company over the competition and more about getting your target market to see that your company is the only one that provides a solution to their problem.
London web Design Company will clarify what the objectives that an effective brand must achieve:
Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Cements user loyalty
Its important to understand that you wont succeed in branding unless you understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies throughout your company at every point of public contact.
Your brand resides within the hearts and minds of your customers, clients and prospects. It is the sum total of their experiences and perceptions, some of which you can influence and some of which you cannot.
Because businesses battle day-in and day-out to not only retain existing customers but gain new ones, having a strong brand can be invaluable. Its important that you spend time in researching, defining and strengthening your brand. After all, your brand is something of a promise to your customers. Its the foundational piece of your marketing communications, and something you dont want to be without.
Its important to define your companys brand identity (or products personality) before you spend any money at all on advertising or marketing. Many people mistakenly use the terms branding, marketing, public relations and advertising interchangeable, but theyre not the same. If you start spending money on marketing, public relations and advertising without first establishing a solid brand, youll find that it is money wasted. Branding happens before these other activities.
At Kings Cross Media, London leading Web Design Company, they first create the brand and then then raise awareness of it.
Branding isnt just about awareness; its about your personality. Most people are aware of cancer, but how many people want it? Branding is about getting your customers to see you as the only solution to their problem. Once youre viewed as “the only” such company, theres suddenly no other place for your customers to go. This means your customers will pay a premium for your brand.
Your product or service is not your brand and neither is your logo or business card. Your brand is the genuine personality of your business. Your brand is what your company stands for and what it is known for. Look in the mirror and ask yourself what you stand for and then go around the room and ask company leaders what they think the company stands for. Settle on one or two brand pillars and build your brand around them. If you cant define your brand, then your customers wont be able to either. And then you run the risk of having someone else define your brand for you probably one of your competitors.
Think of a brand as a promise and branding as the act of devising the promise your company makes to the world. Marketing, on the other hand, is the strategy that differentiates your companys brand promise from all the other brand promises offered by companies in your industry sector. Marketing is like a toolbox that contains branding, advertising, direct mail, market research, public relations and other business development tools.
Your brand is your lifestyle so if you havent taken the time to specify your companys brand, doesnt spend another dime on marketing, advertising or public relations activities until you do.