Tag Archives: its
Link Building – Big Payoffs for Small Companies (Page 1 of 2)
Its the 21st century, and youre already aware of the rapid changes and development that your industry is going through, almost on a daily basis. Its becoming more and more competitive, and you need to grab every advantage that you can possible get over your competitors. The Internet seems like a good way to reach out to more customers and close bigger sales, but how would your small company stack up against the hundreds, or even thousands of companies selling products and services similar to yours?
If you want to grab yourself a piece of real estate on the Web, you basically start by creating your companys website. Your website serves as your company headquarters, in a virtual sense, and just like in the real world, it is where your potential customers go to visit and learn more about your company and what it has to offer. Its also commonplace for businesses to closely monitor their competitors websites to see what theyre up to and to learn anything they could. In short, its all about information. The Internet isnt called the Information Superhighway for nothing, you know.
But having a company website is one thing; promoting your business and marketing your products and/or services is a whole different matter. People need to know that your company is on the Internet; otherwise your website would be pretty useless. Even so, you need to remember that almost everyone, from billion-dollar Fortune 500 conglomerates down to a tiny florist in Idaho, is bent on making its presence felt on the Web. So how can a small company like yours compete? Well, one of the most widely-used and most effective methods that webmasters and Net-savvy businessmen use is link building. Used effectively, it can be one of the single best techniques you can have for getting people to your website, and thus promoting your companys products and/or services.
First of all, its important to know that 85% of the people looking for a particular type of business look for it using a search engine like Yahoo!, MSN and Google. Its like the equivalent of a phone directory. And those people usually dont bother looking for companies beyond the first three to four pages of the search results. Thats why it is most critical for a company to be listed in the first few pages following a keyword search. Because major search engines now consider link quality and link popularity as part of their ranking algorithms, link building has become more critical than ever. Simply put, if you don’t have links, you won’t rank well for competitive keywords.
Links are one of the most useful, and therefore one of the most important ways, for visitors and potential customers to find your site. With quality and efficient link building, the search engines can find your company faster and rank you higher on their search results, so people can find you easier. Its all about getting traffic to your website. And by traffic, I mean people. If a website is new and needs immediate traffic, they can get advertising with one of the three biggest search engines, Google, Yahoo! or MSN. Each search engine offers a unique program in which websites appear in search results for specific keywords. This is the fastest way to get immediate traffic.
What exactly is space and bandwidth in Web hosting
A technical requirement that you need to consider while getting your site hosted is how much disk space you will be needing and you much bandwidth you will be using. Disk space basically means the amount of hard drive disk space you are allowed to use from your hosting service.
The hosting company offers a certain amount of disk space along with every package. Everything that you put into your website, your documents, images, animations need to be stored in the server and must fit into this storage space. Its just the way you use your hard disk space on your personnel computer. Its just that here we are dealing with the hard disk space on the server computer. This space is filled by your web pages which get stored on this server. Its easy to estimate how much space you will need. Your web page will take similar amount of storage on the server as it takes on your hard disk. So just checking the size of your webpage folder on your PC will tell you much server space you need. Its always better to go with a package that has some extra space than you need so that you can later on upgrade your website.
Another important concept of web hosting is bandwidth. Bandwidth is the amount of traffic that is allowed to occur between your web site and the rest of the internet. In computer networks, bandwidth is often used as a synonym for data transfer rate – the amount of data that can be carried from one point to another in a given time period. If bandwidth is the number of lanes on the highway, traffic is the number of cars.
Thus, in case of a website having a 10MB net connection, if a 2MB mp3 is being downloaded by a maximum of 5 people simultaneously, no one has to wait. But if 6 people are doing it, there is a traffic of (2×6) 12MB being created, where as bandwidth is just 10MB. Thus someone has to wait. This is the significance of bandwidth and traffic.
What exactly is space and bandwidth in Web hosting
A technical requirement that you need to consider while getting your site hosted is how much disk space you will be needing and you much bandwidth you will be using. Disk space basically means the amount of hard drive disk space you are allowed to use from your hosting service.
The hosting company offers a certain amount of disk space along with every package. Everything that you put into your website, your documents, images, animations need to be stored in the server and must fit into this storage space. Its just the way you use your hard disk space on your personnel computer. Its just that here we are dealing with the hard disk space on the server computer. This space is filled by your web pages which get stored on this server. Its easy to estimate how much space you will need. Your web page will take similar amount of storage on the server as it takes on your hard disk. So just checking the size of your webpage folder on your PC will tell you much server space you need. Its always better to go with a package that has some extra space than you need so that you can later on upgrade your website.
Another important concept of web hosting is bandwidth. Bandwidth is the amount of traffic that is allowed to occur between your web site and the rest of the internet. In computer networks, bandwidth is often used as a synonym for data transfer rate – the amount of data that can be carried from one point to another in a given time period. If bandwidth is the number of lanes on the highway, traffic is the number of cars.
Thus, in case of a website having a 10MB net connection, if a 2MB mp3 is being downloaded by a maximum of 5 people simultaneously, no one has to wait. But if 6 people are doing it, there is a traffic of (2×6) 12MB being created, where as bandwidth is just 10MB. Thus someone has to wait. This is the significance of bandwidth and traffic.