Tag Archives: internet
Just What The Heck Is Spyware, Anyway? (Page 1 of 2)
What Is Spyware? It goes by different names. Spyware, adware and malware are some of the more popular monikers. It really doesn’t matter what you call it, though. The bottom line is that you don’t want it on your computer. First of all, let me state for the record that I think the internet is a wonderful thing. I think a majority of people would agree that the World Wide Web has made life for all of us a little more convenient. Whether it’s reserving a hotel room, buying music online, checking the local weather or any number of thousands of useful sites (did I mention email?) we all have gotten a little bit spoiled with having all this information right at our fingertips. That being said though, sometimes we seem to get a little complacent and let our guard down. We forget that the internet has a seedy side full of ways for unscrupulous people to con honest (if not a little niaeve) people out of their money (or worse!). In this article, I’ll cover a few of the pitfalls that many people tend to have trouble with.
Adware: This type of malware is designed to do one thing and one thing only. Get you to buy something. Once this type of software has infected your computer, you will start getting a lot of pop-up ads. Sometimes these ads are the pop-under type. Pop-under’s get by any pop-up blockers by generating an ad without stealing the focus from the web page that your viewing. You usually won’t even know it’s there until you close your browser and see the ad (or ads) displayed on your desktop. Generally, this type of malware is little more than an annoyance, but sometimes multiple instances can cause major slowdowns in your PC or even cause system crashes. Adware is usually bundled with some other “free” software such as free desktop wallpaper, icons or screensavers. It may or may not be disclosed in the end-user license agreement (EULA) of the free software, but even when it is, most people never read those agreements anyway. If you want to protect your computer from this type of malware, you should ALWAYS be suspicious of free software.
Spyware: Spyware does exactly what it’s name implies. It spies on you. Well, actually it spies on your web surfing and purchasing habits. The information that is collected is usually then sold to unscrupulous vendors who target you with spam email. Again, this type of marketing is usually just an annoyance, but anytime your privacy is compromised (especially by some sleazy dirtbag who will do anything to make a buck) there is cause for concern.
Trojan Horses: Sometimes simply known as “Trojans”, these, in my humble opinion, are the worst offenders. If you know the story of the Trojan War, then the name given to these vicious baddies will make perfect sense to you. Here’s the way it works: You are happily surfing along the internet, minding your own business, when all of the sudden a banner pops up and cheerfully anounces that you have won a FREE IPHONE (or a free laptop computer, or a free vacation, etc.). All you have to do to claim this generous prize, it seems, is to “CLICK HERE!”. Trust me on this one, do not ever, EVER, “CLICK HERE!”. BIG MISTAKE! What you’re doing with that click, is allowing malware to be downloaded to your computer that will make your life miserable and, as an added bonus, you’ll never get your free prize.
How to Engage in RSS Marketing (Page 1 of 2)
RSS marketing is quite different and unique as compared to most of the other internet marketing tools or technologies. In RSS marketing, success or failure lies in the hands of the consumer or the internet user. Although this may sound scary from a business perspective but at the same time there are certain advantages.
There are some online businesses that have garnered a good click-through-rate varying from 7% to 10% using RSS feeds and this means that it has actually outperformed various other mediums of online advertising. Of course this number cant be reached overnight. There has to be a strategy in place and the execution has to be perfect to derive such a high click-through-rate.
For those who have not been able to capitalize using RSS marketing and for those who are new to RSS marketing, here are some tips that will definitely help you in leveraging consumer control in RSS. The tips are as follows:
Feed characteristics There are many websites who have their feeds while others dont. It is not necessary that the feeds in the websites that have them will be created equally. There are quite a few variables that have to be considered during content delivery using RSS feeds. Let us look at an example: Some websites like My Yahoo is able to display only the headlines of their RSS feeds while websites like Bloglines are able to show almost the entire feed or complete article content. So there are some publishers who will provide only partial feed while others might provide entire content in the feed.
In marketing terms, this means that you should know how you will present the content and what the marketing message will look like. If you are not aware of the various characteristics of a feed, then RSS marketing can be a risky proposition. It is important to hence understand the feed characteristics and identify the methods of distribution. You need to think and imagine in advance how your consumer will receive this feed, and how it will help them to make an informed marketing decision, which will help your business in the long-run.
One of the prevailing issues is that of full feed vs. partial feed. Let us take another example. If an online publication has 5,000 RSS feed subscribers and the publisher is offering only the first paragraph of each of their articles in the RSS feed then the reader will have to click through each of the feed to view the entire content. There are many internet readers or users who will skim quickly through the feed content click through directly to the website. In such a scenario, if the publication has placed any advertisements in their feed then the consumer will miss it completely. So the online publication might get a high readership rate but will be a bad option for RSS advertising because the click-through-rate is low.
Hence it is extremely important to evaluate the various feeds where you would want to advertise.
Make content interactive If your content is not interactive or engaging then it will not attract too many RSS consumers. Consumers are not looking for saleable content; they are looking for useful and relevant information. For example if you are running an advertising campaign for the launch of a new paint then you need to target the different home improvement blogs and websites as a part of your RSS advertising & marketing campaign. In a home improvement blog, you will find the audience who will be interested about the various aspects of home improvement and how it can be done and what all they can use. This will boost your advertising efforts.
Safe Internet Banking
Tips for safe Internet Banking
How safe is internet banking?
Experts view on Internet banking right now is that it’s not safe. To get to a reasonable level of security you need a good knowledge of computers. If you don’t have that knowledge, you’re probably better off waiting until the banks get their acts together. The way forward is for them to supply their own software that you install on your own machine and use for accessing your account. Only then will Internet banking be relatively safe for people without computer expertise.
Internet Banking is becoming popular with people because we feel it is the easy way to deal with
money and one can make his PC a live bank, doing all the things a bank can do without actually
visiting a bank. But very few of us are able to protect our accounts from fraud. So if you have a
bank account with any bank and use the Internet to make transactions, money transfer or credit card
payments, here are some general ‘safe-banking’ tips that you might do well to follow:
Never use unprotected PCs at cyber-cafes for Internet banking.
Never keep your PIN and credit/debit card(s) together.
Never leave the PC unattended when on Internet banking in a public place.
Never reply to e-mails asking for your password or PIN.
Visit banks’ website by typing the URL in to the address bar, and not by clicking a link in
an e-mail arrived in your inbox.
Before using Internet banking, verify the domain name displayed to avoid spoof websites.
Log off and close your browser when you have finished using Internet banking.
Never let a stranger assist you at the ATM. Protect your ATM card PIN.
Count the cash and put it in your wallet before leaving the ATM.
Check your monthly credit/debit card statement for unusual activity.
Always draw a line through unused space on the cheque.
Never leave your cheque book unattended.
Never sign blank cheques.
Never keep pre-signed cheques anywhere.
Never hand over to unknown persons any signed blank cheques towards pre-EMI/EMI amount, for
opening of saving account or opening of any other accounts.
Remember to cross your cheque whenever applicable.
Count the number of cheque leaves whenever you receive a new cheque book.