Tag Archives: internal
How Not to Do SEO in the Age of Penguins and Pandas
In light of Google’s recent major updates, Penguin and Panda, it’s a shame to see how many questionable Search Engine Optimisation (SEO) “experts” and agencies are still risking their reputations and doing more harm than good to clients by attempting to use dodgy techniques to boost site visibility and traffic. They are demonstrating precisely the kind of behaviour that Google and other search engines have been aiming to eliminate.
To avoid ending up in search engine black books, steer clear of dubious schemes and methods, and use only genuine, tried and tested means to enhance your website’s SEO credentials. If looking for ideas and inspiration, visit blogs and forums with a good reputation in the marketing world, such as Econsultancy, SEO Moz, and Graywolf’s SEO Blog.
If you have the budget, don’t hesitate to hire a team of professionals for the best results. This form of marketing is worth investing in so don’t be tricked by low prices. Quality services don’t come cheap.
In brief, the Google Panda update was launched to penalise websites that look and feel “spammy”, while Penguin deals with sites showcasing an unnatural looking backlink profile.
Copy
Long gone are the days when websites stuffed with keywords outperformed others in search engine results pages. This will actually damage your website’s performance rather than improve its chances.
To help realise the severity of this faux-pas, put yourself in a site user’s shoes. It’s very easy to tell when copy has been written for search engines rather than the human eye. This really doesn’t leave a good impression on most customers, and is likely to result in a high bounce rate.
Linking
Diversity has never been as important, and natural diversity at that. Paying for links and getting involved in link farms is to be avoided at all costs unless you fancy getting penalised by the likes of Google who can now smell dodgy scams from a mile away.
Instead, time should be invested in developing relationships with bloggers whose backlinks can mean a lot to sites of all proportions. Though a somewhat aged method, it’s also still worth submitting sites to credible business directories.
Social media strategies can greatly assist in acquiring natural backlink profiles as people share content according to their interests.
SEO must also consider internal linking structures. Similarly to keyword stuffing, internal linking musn’t be exaggerated either. Again, put yourself in a user’s shoes to see whether a link seems natural, and whether the anchor text fits the context. Awkwardly positioned internal links stand out like a sore thumb to both users and search engine spiders.
What Is An Internal Telephone System?
The telecommunications industry can be very confusing, terms such as ISDN, VoIP, SIP, PBX PSTN etc. There are many abbreviations of the same term. Within this article we detail what an internal business telephone system is & how it can benefit your business.
What Is An Internal Telephone System?
An internal phone system refers to an telephone line which communicates to the PBX. The PBX refers to a private branch exchange where the phone lines communicate directly to the system to allow telephony functionality, as well as internal & external communication. Always review your business telephone systems & keep them up to date with technology.
How Does An Internal Telephone System Function?
An internal phone system functions by incorporating a number of internals lines connected to the PBX, this allows employees within the office to make internal & external calls free of charge, this is by use of a phone extension for example dial 201 to speak to Dave, or press 9 to dial out to make an external call. When a call from outside of the office comes in it is transferred & connected to the public switch telephone network, then lines will seek to answer that call. Telephone systems are key to your businesses communications.
Benefits Of An Internal Telephone System?
One of the most significant advantages of incorporating such technologies is the high levels of efficiency, your phone systems are crucial, it is one of the most effective methods to establish coordinated communication at a low cost:
& 10003; Improve communications between employees within the office
& 10003; Cost effective & efficient
& 10003; Allow for business flexibility
& 10003; Improved customer communication
& 10003; Connect sites across the country
& 10003; Feature rich
Internal Phone Systems Suitability
The internal telephone system can be a useful asset to all businesses, they tend to jell well with medium sized enterprises or businesses who have multiple offices across the country. Enterprises whos main operation it is to provide consulting services can benefit from a internal phone system. This technology is not just suited to medium sized businesses or businesses with multiple locations, they can be installed within a business which has 2-25 extensions who might have plans to grow or remain the same. ISDN support will be switched off in 2025, your phone systems will need to be digital and ran through VoIP, SIP or Cloud.