Tag Archives: information

Importance of website footers

Website footers are one of the most ignored elements of a site. Not many site owners give a lot of importance to them. The footer is placed at the bottom of the page and will be seen last by anyone who visits your site. This also means that it gives you one last opportunity to make the person visiting your site take some action that will be beneficial to your business before he/she leaves the page. How your footer looks is not the only thing that is important. What is also important is what it contains and how it can add to your site’s performance.

There are various elements of a website footer. Some of them are given below:

Site Map

One of the most crucial things that you should include in your website footer is links to all the important pages of your site. If your site has a form based navigational structure, then the links given in the footer can become the main navigational links for different search engines. It would be best if all of these links contain keywords that link back to the respective pages. Most sites use the footer like a small sitemap. The footer can not only have links of product and service pages but also links of other pages as well. If the footer cannot be used as a sitemap, then the site owner can at least place an HTML link of the sitemap in the footer.

Content

One of the latest trends is web design is to add a feed of the newest content of the site on the footer. It could be in the form of a blog feed, tweets, new articles added to the site or any other kind of content. Adding content on the footer has many plus points. Since it is added in the footer, it will not take away from the focus of the page and will keep the visitor’s attention on the main content of the page till he/she gets down. The other advantage is that fresh content will get added to the page if the feed is added to the footer. This will help your site from the SEO point of view.

Social Media Buttons

The world is moving towards social media and it has become very important for business and personal websites to take social media seriously. You may include your social media profile on the footer of your site. This will let your visitors share the content from your site to their other contacts.

Call to Action

A visitor to the site reaches the footer after going through all the other content of the page. At such a time, if the website does not guide the visitor, it may lose out on a potential customer. The footer will be like the user’s last chance to take any kind of action. Action could be in the form of signing forms, transactions, buying products or sending an inquiry. The call to action button can be placed on the footer.

Credibility

Many times a visitor may not know what to do after he/she has gone through the entire page and reaches the end of the page. It can sometimes help the visitor to take decisions if you have your social media icons and call to action links in the footer. Besides this, the footer can also be used to gain the trust of your visitor and build credibility. Any BBB Accreditation safety certificates, membership to industry bodies, testimonials, awards and any other such things can be placed there. If these are put in the footer, it will help your visitor take a decision about your site if he/she has any doubts.

Contact Information

Your contact information is another vital thing that can be placed in the footer. The contact information will help to convince your visitor that the website is real and not a hoax.

Legal Information

A good footer will also have any legal information about the company. Things like the disclaimer, privacy policy, legal declaration, information regarding copyright can all be placed in the footer of the site.

A footer is a very important aspect of the site. It not only contains legal information regarding the site but can also be used to highlight any other important aspect of the site. Ignoring the footer of the site can take away a lot of value from it. Similarly there are many other aspects of web design that cannot be ignored. As a business owner or the owner of the site, it may not be possible for you to keep all these aspects in mind when you design your site. You can get distracted by other aspects of your business development and can skip a few aspects while creating your website. That is why, it can help to hire a professional web design company who has experience in designing various websites and who will keep all the important aspects of web design in mind when creating your website for you. Since the company only designs websites and does not have to concentrate on other aspects of business development, they will be able to create your website for you keeping all your business needs in mind. This will help you take one thing off your mind and concentrate better on other aspects of business development.

10 Favorite Productivity Apps for Business Owners

Your business is running fine, but taking care of all the wok related to accounting, tracking the expenses, employees’ schedule, and answering queries and complaints of clients bogs you down. To overcome these constraints that a small business owner faces, using apps that can save your time and money is the best solution.
The app’s developers have gone all out to create utility-based apps. Choose the ones that work to make your task easy. Here is a list of some apps that are helpful for business growth and management.

Call Scheduler

When starting a business or trying to expand it, you require calling and talking to many persons. You might forget to call someone or miss out calling a critical client. The Scheduler is an app that helps you to pre-schedule any number of calls and text messages, by a fixed date and time. The app sends the messages and calls automatically. In case you cannot connect, it attempts to contact again.

Fuze

If you require an app that helps you to have conferences and meetings with your people, Fuze is the answer. This software can be used on all operating systems and devices. The best audio-visual quality allows you to host online meetings with up to 25 participants for free. Buy the pro-plan that allows connecting to 125 people at a low cost.

Producteev

A good manager of a company has to ensure that everyone working for the firm has a task assigned to him or her every day. You can now do this through Producteev, a free app that works on iOS and Android platforms. You get the app in regular and premium versions, designed to address the needs of organizations of varying sizes. You can assign tasks to individuals, create subtasks and implement privacy settings.

DocuSign

As the owner of business, you need to sign many documents related to your business or banking transactions and more. Going to a place physically takes up a lot of time. You do not need to rush back to your office from an important meeting or go to any location if you download the app DocuSign on your hand-held device.

Evernote

You need space to keep all useful information and ideas you come across every day. Evernote is like a journal that facilitates the storage of little pieces of information in one place. You can store videos and audio clippings, photos, files, and notes up to a maximum limit of 60 MB per month, in the free version. You have to pay a small price for the higher version that can store more data.

Kabanflow

If your business banks on people working from home or different locations, Kabanflow is an online task management app that can prove useful for you. The tool enables you to give an assignment to your colleagues to upload necessary documents and also assign due dates. You can easily visualize the workflow and communicate faster through this tool that works on the hand-held devices and the computer.

Basecamp

Members of your team may need to collaborate for completing a project. Basecamp is an app that provides a single view dashboard with links to a project. The app allows the project managers to exchange information and discuss the details through the discussion font and see files, tasks and the date of completion.

Paypal

Making regular payments is an essential part of business. To pay bills and make payments to different suppliers, you can use the Paypal that offers a convenient platform. Linking your accounts or debit and credit cards to the Paypal makes the transactions easy and fast. You can use it across all devices.

Dropbox

Dropbox is a file-sharing platform that offers many advantages to business owners. The application syncs documents across devices and you can reach them from any location. This is a reliable method of sharing files and folders with your group members for improved collaboration.

Clear

Time management is critical to running a successful business. Clear is a time-management app for iPhones and Android devices that you can use to plan and organize day-to-day work. The app also has the facility of setting reminders to help you. Through the justifiable program, you can pull down and pinch a task and swipe it off the screen once it is over.

Most of the apps mentioned above are free to use or offer a free trial period. Try using a few of them that suits your business needs. If you find that an application is not working for you, there are other flashiest apps, with similar functions, available. You will get some that will prove to be useful in increasing the productivity of your business.

10 Favorite Productivity Apps for Business Owners

Your business is running fine, but taking care of all the wok related to accounting, tracking the expenses, employees’ schedule, and answering queries and complaints of clients bogs you down. To overcome these constraints that a small business owner faces, using apps that can save your time and money is the best solution.
The app’s developers have gone all out to create utility-based apps. Choose the ones that work to make your task easy. Here is a list of some apps that are helpful for business growth and management.
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Call Scheduler

When starting a business or trying to expand it, you require calling and talking to many persons. You might forget to call someone or miss out calling a critical client. The Scheduler is an app that helps you to pre-schedule any number of calls and text messages, by a fixed date and time. The app sends the messages and calls automatically. In case you cannot connect, it attempts to contact again.

Fuze

If you require an app that helps you to have conferences and meetings with your people, Fuze is the answer. This software can be used on all operating systems and devices. The best audio-visual quality allows you to host online meetings with up to 25 participants for free. Buy the pro-plan that allows connecting to 125 people at a low cost.

Producteev

A good manager of a company has to ensure that everyone working for the firm has a task assigned to him or her every day. You can now do this through Producteev, a free app that works on iOS and Android platforms. You get the app in regular and premium versions, designed to address the needs of organizations of varying sizes. You can assign tasks to individuals, create subtasks and implement privacy settings.

DocuSign

As the owner of business, you need to sign many documents related to your business or banking transactions and more. Going to a place physically takes up a lot of time. You do not need to rush back to your office from an important meeting or go to any location if you download the app DocuSign on your hand-held device.

Evernote

You need space to keep all useful information and ideas you come across every day. Evernote is like a journal that facilitates the storage of little pieces of information in one place. You can store videos and audio clippings, photos, files, and notes up to a maximum limit of 60 MB per month, in the free version. You have to pay a small price for the higher version that can store more data.

Kabanflow

If your business banks on people working from home or different locations, Kabanflow is an online task management app that can prove useful for you. The tool enables you to give an assignment to your colleagues to upload necessary documents and also assign due dates. You can easily visualize the workflow and communicate faster through this tool that works on the hand-held devices and the computer.

Basecamp

Members of your team may need to collaborate for completing a project. Basecamp is an app that provides a single view dashboard with links to a project. The app allows the project managers to exchange information and discuss the details through the discussion font and see files, tasks and the date of completion.

Paypal

Making regular payments is an essential part of business. To pay bills and make payments to different suppliers, you can use the Paypal that offers a convenient platform. Linking your accounts or debit and credit cards to the Paypal makes the transactions easy and fast. You can use it across all devices.

Dropbox

Dropbox is a file-sharing platform that offers many advantages to business owners. The application syncs documents across devices and you can reach them from any location. This is a reliable method of sharing files and folders with your group members for improved collaboration.

Clear

Time management is critical to running a successful business. Clear is a time-management app for iPhones and Android devices that you can use to plan and organize day-to-day work. The app also has the facility of setting reminders to help you. Through the justifiable program, you can pull down and pinch a task and swipe it off the screen once it is over.

Most of the apps mentioned above are free to use or offer a free trial period. Try using a few of them that suits your business needs. If you find that an application is not working for you, there are other flashiest apps, with similar functions, available. You will get some that will prove to be useful in increasing the productivity of your business.