Tag Archives: information
Why Should I Only Trust A Website With SSL Encryption?
It seems that the world revolves around the internet these days, with about ninety five percent of daily life somehow relating to computers and internet use in some way. Bank transactions, shopping, family updates, and even wills and trusts can be done online. SSL encryption ensures that secure information is kept safe. The SSL certificate is free to obtain, which means that webmasters and website developers do not risk losing anything in order to have the certificate. If a webmaster or web developer does not have an SSL certificate, they risk losing business, web traffic, and their integrity.
SSL encryption protects sensitive information as it is transmitted on the internet. SSL certificates work by providing a mixing up the words, letters, and numbers entered over a secure connection. Thieves cannot do anything with this information, assuming that they are able to see it in the first place. That means that when a consumer makes an online purchase, an unscrupulous hacker cannot steal their credit card number. SSL certificates also protect bank account numbers, addresses, national insurance numbers, and the like Consumers on an SSL protected site know that their information is safe, and that they can browse with confidence. SSL certificates contain two keys. One is private and one is public. A private key will unscramble all information that the public key has scrambled. This is only half of the story.
SSL certificates also authenticate both the website and the client. Authentication is crucial. SSL certificates are created for verified businesses and specific domains. These certificates are like having a birth certificate and social security card when applying for an identification card. It ensures that the website is owned by the company that is represented on the website. It is the same as sharing your birth date and with your doctor versus sharing that same information with a complete stranger.
SSL security provides as much piece of mind for the company as it does for the consumer. SSL certificates ensure that a company will not be responsible for contacting clients and informing them that their information has been stolen. It helps a company preserve its reputation and its integrity. It also makes it harder for hackers to steal information by going into company files. It ensures companies that the internet is not only safe for their clients, but that it is safe for the companies themselves. It costs nothing to get an SSL certificate, so there is no risk in adding one to a website. The bigger risk would be in operating, or doing business, on a website without security.
Defining Keyword Research Tools
Keyword research is without a doubt, the single most important factor of any SEO campaign. Picking a good keyword phrase can mean the difference between generating hundreds of interested extra visitors per month and a wasted effort.
The first question on everyones mind is, just how do we know what a good keyword phrase is? Thats where the various keyword tools on the market come into play. The purpose of this short article is not to advertise the various keyword tools available, but to explain their purpose and functions and to give you some ideas and resources to enable you to determine the best keyword research tool for your needs.
What do Keyword Research Tools do?
Sounds like a rather silly question they do keyword research! But lets look more specifically into what information the tools generate:
– They build hundreds of keyword ideas around one source keyword
– They generate “long tail keywords” that are easier to get ranked for
– They show you the competition levels of each keyword phrase
– They show you monthly search volumes for each keyword phrase
– Some even tell you in pure English whether its a good choice or not
In short, they come up with more keyword suggestions you or I could ever think of, and give some kind of indication to how easy it will be to get ranked high in the search engines for those keywords and keyword phrases.
Note – all the keyword tools I have used require you to have a Google AdWords account (free), and uses that account to interface into the Google network to pull keyword information. The difference between the tools is what information is pulled and how it is presented to you.
Criteria for Choosing the Best Keyword Research Tool
Determining the best keyword research tool can differ person to person. For example, some people like things simple, some prefer more advanced options and granularity at the cost of a steeper learning curve. Here are several considerations I thought about when choosing a keyword tool:
– Cost this is very dependent on the individual. There are hundreds of keyword tools to choose from and can cost from $0 to thousands per year! Generally speaking, the more mainstream keyword research tools are somewhere between $75 and $150.
– Ease of use YouTube is your friend here! There are some very good video walkthroughs on all the major tools. Most vendors also offer a free trial period where you can test the tool out yourself before committing to a purchase.
– Effectiveness both cost and ease of use are irrelevant if the tool does not work. Use Google to search for reviews on the various keyword tools you like the look of, find some step-by-step real world examples of the keyword tool in use.
Conclusion
When starting out in the SEO world, I used the free Google keyword suggestion tool. Indeed this tool is often better than some of the premium tools out there, and the information is pulled directly from Google (no middle man so to speak), so you can assume the information is as reliable as you can get.
I had relative success with the Google Keyword Tool, but the one downside to the Google tool is it still leaves a lot of guesswork. It wasnt until I started using a premium keyword research tool that I started getting my articles on the front page of Google.
Internet Marketing for your business
The internet has captured the imagination of many people when it comes to what it is, and what it can provide. Internet marketing is only one aspect of the internet, but it is a very important aspect at that. When people search for items on the internet they are normally looking for information, this information can come in a variety of ways and it can either be free, or purchased. For those that are looking, that is one area of the internet. For those that are providing, this is an area where broad and local internet marketing come into play.
As stated before, internet marketing is only one aspect of the internet, and it basically consists of marketing a product or service online. But there is much more to this phenomenon than one may think, and in this article you will discover what they actually are.
* Internet Marketing Consultants
When private individuals and business owners decide to take their ideas for business online, they will be better served if they use the services provided by internet marketing consultants. The reason for this is – on today’s internet it’s much more than simply purchasing a domain name, securing a bit of hosting, and launching a web presence. You will need to know a little more about the marketing side of things in order to be successful obtaining the type of targeted traffic you are looking for.
* Internet Marketing Consulting
Consulting will come in many different forms, and the type that will work for you will be determined by your specific needs. Allowing a professional internet marketer to consult you will allow you to avoid the pitfalls in which other less experienced marketers fall prey to. You will discover that because you’ve taken the time to invest in internet marketing consulting, your chances of surviving your first year on the internet can almost be guaranteed.
* Website Search Engine Optimization
As stated before, having a web presence is much more than obtaining a domain name and hosting. You will need to properly setup your website in order for search engines to find you, and to ultimately provide informational and educational content for the people that visit. The other important factor will be the visitors. You don’t just want any visitor coming to your site. You’ll want relevant targeted traffic because these will be the most likely visitors that are interested in your products and services.
* Search Engine Optimization Companies
There is a wide range of companies available that can provide SEO services for you or your business. One of the most important steps will be to find a company that can provide everything you need, and explain exactly why you need it. There are companies available that provide outstanding service and it will be up to you to find one that is a perfect fit.
The internet and internet marketing isn’t going away, and in fact it is growing at a very rapid pace. If you’ve been contemplating bringing your business to the online community, you may find the information provided in this article extremely helpful.